Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Propuesta de valor"

Examinando por Materia "Propuesta de valor"

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Análisis comparativo entre la propuesta de valor de la banca tradicional y la de la banca Fintech en Colombia
(Universidad EAFIT, 2022) Ospina Naranjo, Mónica María; Uribe de Correa, Beatriz Amparo; Llano Naranjo, Nicolás
Aplicación de la metodología Estrapyme al servicio del ICIPC como soporte a la estrategia del período 2021-2026
(Universidad EAFIT, 2022) Arango Velásquez, Simón; López Cardona, Jonathan; Álvarez Delgado, Susana; Uribe de Correa, Beatriz Amparo
The ICIPC (Instituto de Capacitación e Investigación del Plástico y el Caucho) is a non-profit entity focused on research and innovation in polymer products and services through consulting, research, laboratory, training, and networks for several economic sectors such as automotive, construction, packaging, food, sustainability, among others. In 2021 it aims to work on the development of the organization's strategy for the 2021-2026 period, to comply with it, the EstraPyme model is used, designed by Susana Álvarez Delgado and Santiago Zapata Correa in 2019 as a project degree to obtain the Master in Business Administration (MBA) title on EAFIT University under direction of Luz María Rivas Montoya, Ph.D. which consists on analyze the organization, the industry and megatrends, by using tools from the strategy field in the development of six stages defined by the model. For this specific case, by the end of the activity, we decide to focus the study on the ICIPC consulting business line for the creation of the value proposition and the business model.
Área de gestión social en la empresa Cortés Leiva Asociados S.A.S
(Universidad EAFIT, 2024) Cortés Ortiz, María Fernanda; Vargas Sáenz, Mario Enrique
Atributos generadores de valor frente a las expectativas de los clientes en una empresa de transporte de carga terrestre en Colombia
(2018) Gómez Valencia, Alba Luz; Restrepo Díaz, David Alejandro; Giraldo Hernández, Gina María
To achieve positioning in the market, organizations must know and communicate the differentiating attributes that generate value to their clients and that allow for long-term relationships -- This is the case of a Colombian company in the transport sector, of the package modality, which in its market-oriented philosophy seeks to identify and understand the value-generating attributes from the perspective of its employees and customers, in a way that helps to formulate a value proposal that communicates the differentiating attributes related to the service dimensions chosen for this research -- This applied study is carried out in two parts: in the first, a theoretical review of concepts for the understanding of the work is made; and in the second one, a practical development is made through a proposed methodology that combines parts of the conceptual framework as a source to elaborate the interviews made to a selective group of employees and clients and also as a scheme to identify the differentiating elements in the company and the attributes of value perceived by customers, and which, together with the selected quality of service dimensions, become the key factors to formulate a value proposal in the selected company
Atributos relevantes para diferenciar un restaurante de cocina colombiana
(Universidad EAFIT, 2021) Jaramillo Orozco, Sandra; Vallejo Franco, Johanna Alejandra; Muñoz Molina, Yaromir; Restrepo Ayala, Camilo
Colombian cuisine has been experiencing a growing boom over the years, and both big and medium entrepreneurs from the country have seen this growth as an important business opportunity, generating the opening of a significant number of Colombian full-service restaurants and with this the increase in market competition. For this reason, restaurants managers have been forced to use different value strategies; however, to reach this objective is fundamental for them to know and study consumer behavior in order to identify the attributes that they consider as relevant to choose a Colombian full-service restaurant. This is the main aim of this investigation, and to reach it, are used quantitative and qualitative methodology to define the decision attributes of the target market considering that nowadays consumer has needs that go beyond physical ones and focus on social and cultural perceptions. Through the results obtained, this paper provides tools that create competitive advantages and design value proposals focused on the sector.
Construcción del direccionamiento estratégico para la empresa Ferrosvel S. A. S.
(Universidad EAFIT, 2024) Castillo García, Andrea; Delgado Restrepo, Ricardo de Jesús; Uribe de Correa, Beatriz Amparo
Construyendo a Natural Delivery
(Universidad EAFIT, 2014) Duque Vélez, Andrés Felipe; Henao Cálad, Mónica
Natural Delivery es una compañía creada por un grupo de jóvenes emprendedores de la Universidad EAFIT quienes identificaron en el mercado local de Medellín la oportunidad de replicar un modelo de negocio totalmente nuevo para la ciudad, pero exitoso en otras partes del mundo: Una propuesta de comida saludable a domicilio con la cual el consumidor puede comprar desde uno hasta 120 platos que le permiten llevar un estilo de vida saludable -- La propuesta de valor radica en una alimentación gourmet verdaderamente saludable, respaldada por un equipo de profesionales expertos en cocina y nutrición que preparan platos con estilo, usando ingredientes y métodos de cocción saludables, para luego entregarlos en un empaque totalmente novedoso, que bien puede merecer un premio mundial de diseño de empaques -- En este trabajo de grado se relata la historia que hay detrás de esta naciente compañía, la perspectiva de su gran potencial y los ajustes que ha sufrido el modelo de negocio para lograr adaptar las intenciones y las características de los referentes internacionales a la realidad de un mercado local muy diferente -- Se resaltan aquí aciertos y desaciertos y se plantean incluso propuestas de cara al futuro en la búsqueda de la generación de valor y sostenibilidad de esta iniciativa de emprendimiento -- El documento presenta una aplicación práctica de la metodología Lean Startup y de la descripción esquemática de los modelos de negocios del Lienzo propuesta por Osterwalder, lo que está desplazando al muy utilizado Plan de Negocios
Creación de una estrategia de extensión de línea como apalancamiento estratégico de la marca El Castillo
(Universidad EAFIT, 2024) Urrea Parra, María Alejandra; Uribe de Correa, Beatriz Amparo; Londoño Vélez, Natalia
In 2019, El Castillo brand was created by Distribuidoras Imperial and El Castillo; it is currently known in the antioquian market for the commercialization of food products, toiletries and personal care products. To enhance the growth of the brand and consolidate its position in the market, an extension of the line of grains is intended, incorporating beans and lentils, through a strategic leverage; this, in favor of the constant growth in the market and its future projection. With this in mind, the aim was to build a line extension leverage strategy to boost Distribuidora Imperial's growth and increase its market share in the grain market; to achieve this objective, a mixed methodology was established through which a complete overview of production, consumption and related trends was obtained, and which also provided relevant information from the consumers of the brand and the products of interest. With the information obtained, a value proposition was defined to respond to consumer needs and expectations, and a general strategy was established for the distribution of the new product. This analysis has suggested a suitable environment to carry out the line extension in response to the current demand for the products and the image that consumers have of the brand, since they highlight that, due to its added value, the current proposal is feasible.
De la inspiración a la percepción : evaluación del propósito de marca y la propuesta de valor de Sífera en el mercado de accesorios
(Universidad EAFIT, 2023) Gil Ramírez, Mariana; Gómez Tamayo, Daniela; Echeverry Gómez, Simón
This undergraduate thesis structures and validates the brand purpose and value proposition of a new miyuki accessories brand called Sífera in the market. This is achieved through a market analysis and study aimed at enhancing its recognition and achieving a strong regional and national positioning. This involves creating effective strategies that align Sífera's unique values and benefits with the needs and desires of its target audience. To validate this, surveys are utilized to assess customers' perception of Sífera's value proposition in order to identify areas for improvement and strengthen the brand's position in local and national markets. Additionally, research is conducted to identify key segments and analyze direct and indirect competitors. A crucial aspect of the thesis involves defining Sífera's brand purpose and values, as well as a precise mission, vision, and values statement that aligns with the needs and demands of the target market. Finally, based on the research results and findings, concrete recommendations and actions are proposed to enhance and improve Sífera's brand purpose and value proposition.
Definición de propuesta de valor para una PropTech para el análisis de riesgo en arriendo de vivienda en el Valle de Aburrá
(Universidad EAFIT, 2024) Nicholls Molina, Santiago; Echeverry Gómez, Simón
The thesis defines a value proposition for a new PropTech focused on risk analysis in residential leasing in the Valle de Aburrá, Colombia. The research addresses high informality, lack of adequate legal protections, and scarcity of reliable tenant data, hindering market efficiency and security. Through interviews and surveys with landlords and tenants, the value proposition was designed using Osterwalder's Value Proposition Canvas. The concept of Self-Realty was identified, highlighting landlords' preference for greater control and autonomy, suggesting the creation of "PropioTech," a self-management platform. This proposal aims to improve market formalization and efficiency, promoting a sustainable and replicable business model.
Direccionamiento estratégico de la empresa Smart Plastic & Bricks
(Universidad EAFIT, 2022) Sánchez Moreno, Jeny Carolina; Delgado Restrepo, Ricardo de Jesús; Giraldo Hernández, Gina María
The present work exposes the design of a strategic direction model, to achieve the company's organizational of the company Smart Plastic & Bricks S.A.S, located in the city of Medellin and recently created; whose main objective is the innovative production or industrial plastic implements, made from recyclable plastic. The creation of the company arises from the environmental problem by the daily accumulation worldwide of million tons of unusable plastic, which in turn are, big environmental polluters and also for the conviction of seeing in this type of industry a great opportunity to obtain monetary income. The development of this work arises when observing the absence of a strategic plan at the organizational level and the lack of a business vision and projection with clear short and long - term objectives. The methodology used was based on a detailed analysis of all the information necessary for the study, obtained from several tools proposed by several expert authors on the subject, and according to the results obtained two business strategies and the action plan to carry them out were proposed, with their respective indicators and initiatives.
Diseño de la estrategia competitiva para el negocio de accesorios personalizados A-mar-te by Mar
(Universidad EAFIT, 2024) Montoya Bustamante, Mariana; Rozo Villegas, Alejandro
Startups, classified as microenterprises, small businesses, and medium-sized enterprises (MIPYMEs), represent a significant source of employment and growth globally. This study focuses on the importance of strategy and defining the business model in creating value in SMEs in the jewelry sector. The aim is to design the competitive strategy for the personalized accessories entrepreneurship A-mar-te by Mar to achieve competitive advantage and strategic positioning. The methodology comprised four stages: 1) business model generation, 2) analysis of the business environment at micro and macro levels, emphasizing trends, challenges, and changes, 3) Undertaking a comprehensive SWOT analysis within the business framework to identify key aspects of its operational model. Subsequently, formulating strategic initiatives aligned with Michael Porter's methodology to capitalize on strengths, address weaknesses, seize opportunities, and mitigate prioritized threats. The results highlight the importance of considering the customer profile in building a coherent value proposition and in generating the business model. Additionally, the analysis of the micro and macro context helped understand the current dynamics and propose possible future projections, taking into account the industry's rapid growth and changing environment. Finally, this work presents a methodology that combines proposals from different authors and can serve as a guide for entrepreneurs and MBA students interested in venturing into this field.
Diseño de la estrategia competitiva para la empresa Abad Laboratorio, Medellín 2023
(Universidad EAFIT, 2023) Espinosa Bolivar, Sandra Milena; Arias Sánchez, Juan Manuel; Giraldo Hernández, Gina Maria
Diseño de la estrategia competitiva y el modelo de negocio para el cultivo de aguacate de la finca Tierra Labrantía
(Universidad EAFIT, 2021) Hurtado Mejía, Juan Camilo; Rivas Montoya, Luz Maria
Based on a Hass avocado culture from “Tierra Labrantía farm, and using the Guía para la innovación de modelos de negocios, de Giraldo y Rivas-Montoya, a business model was designed to adjust to the commercialization of this product. The business model was designed analyzing interviews from stakeholders from to the hass industry (Marketers, producers, owners and agronomist) searching and analyzing different mega tendencies related to the hass avocado. Once this elements were collected and analyzed, different components from the strategic planning tools were identified, such as the customer Jobs, pains and gains, and the activities to relief pains and create gains to the customers, and this way develop and deliver a product that achieves with all expectations, which were portrayed in the business model and value proposal canvas from Osterwalder and Pigneur, and the Bowman strategic watch, which were used to design a proper value proposal for the commercialization of the culture. Following the initiation, ideation and integration phases from the guide, the competitive strategy and business model was designed to contribute to the economic growth of this culture.
Diseño de plan de negocio, estrategia competitiva y propuesta de valor para la puesta en funcionamiento de una Startup en la industria EdTech
(Universidad EAFIT, 2023) Galvis Poveda, Diego Arturo; Arias Sánchez, Juan Manuel; Giraldo Hernández, Gina María
Diseño de un modelo de negocio de entretenimiento, recreación, integración en sociedad e inclusión laboral para personas con discapacidad intelectual
(Universidad EAFIT, 2024) David Espinosa, Diana Margarita; Klinkert Velásquez, Erika; Giraldo Hernández, Gina María
Diseño de un plan de negocios para el modelo multimarca de un restaurante virtual bajo el concepto de una cocina oculta
(Universidad EAFIT, 2024) Lascano Martínez, Peggy Johanna; Chaves Navarrete, Andrés Sebastián Mauricio; Delgado, Ricardo de Jesús; Giraldo Hernández, Gina María
Diseño de una estrategia competitiva para Valla & Venga S.A.S, PYME generadora de tráfico y prestadora de servicios BTL
(Universidad EAFIT, 2019) Hernández Posada, Mauricio Eduardo; Montoya Montoya, José Pablo; Rivas Montoya, Luz María;
The following document presents a review of the business model for “Valla & Venga S.A.S.”, proposing a new business strategy to have competitive advantages, using the Canvas model as a tool (Osterwalder & Pigneur, 2010), identifying, as well, the processes of the value chain of the company, defining the relation between them and the clients. Through qualitative research, we delved deeper into the jobs, the gains and the pains of the customers, which made possible the suggestion of a value proposition that relieves the pains and strengthens the gains, increasing the chances of success of the products offered by the company. Furthermore, a diagnosis of the external and internal environments of the company was developed through different methodologies. This allowed finding the organization's principal threats, opportunities, strengths and weaknesses, summarizing the key issues of the business environment and the strategic capacity of ‘Valla & Venga’, to be used as a starting point to evaluate future strategic choices. Finally, a new business model is proposed, providing managers with tools to support decision-making and guarantee the company’s success and permanence in the long term.
Diseño del modelo de negocio para la comercialización de ropa de baño
(Universidad EAFIT, 2023) Salazar Loaiza, María Fernanda; Borrero Espinel, Mauricio; Giraldo Hernández, Gina María
The consumption of swimwear has increased in the country and abroad because consumers want to have an increasing variety of clothing for their trips, vacations, walks and outings with relatives and friends. This work has been done to develop the business model and define the new strategy of the company Beira Beachwear, which is a boutique store that offers a personalized service for the sale of swimwear in Colombia and in some other countries. In the theoretical framework, different theories and definitions proposed by prominent authors in the formulation of business strategies and the corresponding tools such as Pestel analysis, Porter's five forces, the SWOT matrix, the value proposition canvas and the (canvas) of the business model. In the development, these tools were applied and integrated into Beira Beachwear to develop the strategy and business model that will strengthen the competitiveness of the business and allow the identification of opportunities that will lead to the growth and sustainability of the company.
Estrategia competitiva : retos de una agroindustria enfocada en la desinfección para el sector lechero colombiano
(Universidad EAFIT, 2024) Matallana Correa, Santiago; Giraldo Hernández, Gina María
This study focuses on the development of a competitive strategy for a disinfectant production company in Colombia’s dairy industry. A PESTEL analysis was conducted to assess political, economic, social, technological, environmental, and legal factors, unveiling growth opportunities stemming from the demand for sustainable products and challenges such as changing regulations. Porter’s Five Forces analysis highlighted intense competitive rivalry and the potential for new market entrants. Introspection through VRIO analysis and the Organizational Radar shed light on internal capabilities, such as unique technical certifications and idle production capacity, identifying both strengths and areas for improvement in organizational coherence and customer understanding. The Value Proposition CANVAS and the Business Model CANVAS provided a framework to comprehend how the company delivers value through innovative products and services. Ultimately, strategic decisions were proposed in response to the identified risks and opportunities, such as investing in R&D for eco-friendly disinfectants, implementing digital technology, and pursuing geographical expansion. The research concludes with a set of recommendations to ensure sustainable competitive advantage and foster proactive growth.

Examinando por Materia "Propuesta de valor"

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