Examinando por Materia "Pricing"
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Publicación Estrategia de pricing basada en valor y su aplicación en la industria(Universidad EAFIT, 2019) Araujo Zapata, Manuel; Ríos Valencia, Clara Eugenia; Gentilin, Mariano; Méndez, GonzaloPublicación Estrategias de fijación de precios en mercados oligopólicos : bebidas deportivas Colombia 2009-2023(Universidad EAFIT, 2025) Uribe Navarro, Jorge Eduardo; Chaparro Cardona, Juan CamiloThis thesis analyzes pricing strategies in the Colombian oligopolistic sports drinks market for the period 2009-2023, focusing on the comparison between observed practices and the theoretical equilibria derived from microeconomic game theory models. Using secondary data and estimates based on seemingly unrelated regression (SUR) systems, the study identifies demand functions and competitive interactions among the main brands in the sector: Gatorade, Sporade and Powerade. The theoretical framework is based on price competition models with product differentiation and best response functions, allowing for the modeling of strategic interactions between firms. The results show that, while the leading brand Gatorade operates close to the theoretical equilibrium, there are relevant deviations in the strategies of challenger brands Sporade and Powerade, which create opportunities for sectoral profitability optimization. Best response matrices and simulation scenarios are presented to illustrate the impact of different pricing policies on market share and profits. Finally, the study discusses the model’s limitations and proposes future research avenues, including the incorporation of additional non-price factors, the temporal dynamics of decision-making, and strategic interactions with retailers.Ítem Fijación de precios en el mercado eléctrico mayorista colombiano y efectos del conflicto Rusia – Ucrania(Universidad EAFIT, 2023) Acevedo Echeverri, Juan José; Márquez Muskus, Daniel; García Rendón, Jhon JairoPublicación Implementación de herramientas de apoyo en el proceso de decisión del Pricing y distribución comercial para los productos del activo bancario del segmento personas dentro de la banca minorista(Universidad EAFIT, 2023) Franco Amaya, Jair Fabian; Ardila Rodríguez, Jhon Sebastian; Rojas Ormaza, Brayan RicardoPublicación Nivel de riesgo de mercado en el sector eléctrico colombiano considerando el impacto de los eventos climáticos, la hidrología y la generación térmica en el sistema interconectado nacional(Universidad EAFIT, 2024) Bermúdez Álvarez, Natalia; Restrepo Cardona, Laura; Peña Higuavita, Germán AdolfoThe present work focuses on evaluating the level of market risk in the Colombian electrical sector, taking into account the impact of hydrological conditions on the National Interconnected System, thermal generation, and climatic events such as El Niño-Southern Oscillation (ENSO). The study will identify the variables that influence the volatility of energy prices on the stock exchange. Using an EWMA and GARCH model, the volatility of energy prices on the stock exchange will be calculated for the period from January 2015 to May 2024. Additionally, the correlation between the stock exchange energy price, the percentage of useful volume of the reservoirs, and thermal generation will be analyzed, with the aim of understanding how these conditions affect market risk in the electrical sector. The results obtained will contribute to the formulation of more effective strategies for risk management in the Colombian electrical market.Publicación Plan de negocio para Anamú(Universidad EAFIT, 2023) Vallejo Arango, Natalia; Betancur Montoya, Paolo; Gómez Giraldo, Carolina; Giraldo Hernández, Gina María