Examinando por Materia "Nudge conductual"

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    Intervención comportamental para facilitar el estado atencional en las reuniones virtuales del grupo de lideres de gestión humana en la Unidad Estratégica de Negocio (UEN) Courier del grupo Logístico TCC
    (Universidad EAFIT, 2025) Ortiz Lopez, Javier Alonso; Ortiz Tovar, Yimer; Londoño Villegas, Luisa Fernanda; Escobar Guerrero, Billy Harbey
    This research aimed to enhance the sustained attention state during virtual meetings of the Human Management team of the Courier Strategic Business Unit (SBU) at Grupo Logístico TCC in Medellín, Colombia, by promoting the systematic implementation of operational routines—repeated, observable, and context-adapted behavioral sequences executed with strategic intent (Feldman & Pentland, 2003, pp. 4-6) - the intervention sought to foster cognitive engagement and efficiency in digital environments, addressing issues such as digital fatigue, multitasking, and the structural improvement of meetings. The four-week intervention involved the application of the EAST model, supported by boosting strategies and complemented by default, visual, and contextual nudges implemented before, during, and after meetings, alongside meeting restructuring and the assignment of specific roles. The measurement, conducted through pretest and posttest assessments, utilized tiva Insights (Microsoft, s. f.) to evaluate operational routines, including no overlap with other meetings, avoidance of multitasking, meetings lasting one hour or less, timely joining and ending, and scheduling within working hours. These measurements were supplemented with surveys and systematic observations. Although the results did not show statistically significant changes in the variables analyzed by Viva Insights, suggesting incipient effects possibly limited by the small sample size or uncontrolled contextual factors, trends of improvement were observed, particularly in the punctual start and end of meetings, as well as reductions in average meeting duration and digital fatigue. These findings provide empirical evidence on behavioral interventions in virtual contexts, contributing to the field of organizational behavior and offering promising insights for future interventions with greater scope and methodological robustness.
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    Reenfocando la atención : promoviendo hábitos de alimentación saludable desde las loncheras intervención comportamental a familias con niños matriculados en el grado transición de una institución educativa privada en Envigado
    (Universidad EAFIT, 2025) Génez Martínez, Fernando Andrés; González Eslava, Eliana; Montoya Jaramillo, Salomé
    This behavioral intervention, aimed at families with children in the Transition grade at a private educational institution in Envigado, sought to promote better choices when purchasing and packing lunchbox snacks. Using the EAST model, three types of nudges (affective, cognitive, and behavioral) were applied through targeted messages to families, along with gamification for children to encourage the consumption of healthy foods and reduce the use of ultra-processed products. The intervention was implemented over three weeks and evaluated through systematic observations, a pretest-posttest survey on purchasing habits, and the PANAS affectivity scale. The results showed significant improvements in families' perception of health benefits (p < 0.001) and ease of preparation (p = 0.008). Additionally, an increase in the nutritional quality of lunchboxes was observed, with positive effects across all measurements. However, a decrease in caregivers' positive affect (p < 0.001) was recorded, suggesting the need to address emotional factors in future interventions. The findings suggest that nudges can improve eating habits and the nutritional quality of school lunchboxes, although psychological and contextual aspects should be considered in the design to achieve sustainable long-term changes.