Examinando por Materia "Normas sociales"

Mostrando 1 - 9 de 9
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    Ítem
    Camino conceptual hacia las normas sociales
    (Ediciones Universidad EAFIT, 2021) Cano, Carolina A.; Murillo Carvajal, Felipe; Universidad EAFIT; Escuela de Finanzas, Economía y Gobierno; Grupo de Investigación Políticas y Desarrollo
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    If others distance themselves: collective action, trust and social norms for mutual caring in times of COVID-19
    (Universidad EAFIT, 2021-12) Chinkousky, María Antonia; Pérez, Ricardo; Silva Jaramillo, Santiago; Universidad EAFIT; Universidad EAFIT; Universidad EAFIT
    This article reviews the first year of the COVID-19 pandemic through the light of social norms and prosociality. For this, the authors briefly approach the snowball methodology to analyse a series of experiences and interventions of both public and private actors that encouraged prosocial behaviour to avoid massive infections in the population in 2020, or the earliest stage if the pandemic. The results of this studies are shown as recommendations for policy makers and others interested in applying this type of tools for public health crises. The article ends compiling the insights of past cases, adding the authors own thoughts over the information that was found.
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    Incentivar la participación de los hombres, en el trabajo doméstico y de cuidado no remunerado, a través de acciones tipo Nudge y Boost en las normas sociales de género, para disminuir las horas que dedican las mujeres a este tipo de trabajo en Yolombó, Antioquia
    (Universidad EAFIT, 2023) Rengifo Girón, César Augusto; Martínez Londoño, Juliana
    Traditional gender stereotypes have a great impact on people's lives, dictating the expected behavior of each one depending on their sex and as pa rt of the construction of gender; As a rule, these stereotypes assign men and women the roles of provider and caregiver respectively, delegating Unpaid Domestic and Care Work (TDYCNR) to women, resulting in time shortages and greater economic dependence for them. Considering the above, this study aimed to encourage the participation of men in the TDYCNR, through boost-type actions and the use of nudges both in person and digitally. A non-experimental and qualitative design intervention based on the methodology of social norms was carried out with a group of men living in the village of La Floresta in the municipality of Yolombó, in the department of Antioquia, Colombia. The study carried out a theoretical conceptualization of the use of time by gender, gender stereotypes and irruptions of gender equality. The intervention was articulated with the Vamos Tejiendo project of the NGO Pact Colombia, who provided logistical and conceptual support through descriptive exploratory studies carried out within the community to intervene. The results obtained allow us to conclude that, once the intervention was completed, favorable receptivity was identified on the part of the men towards the messages, a desire to participate in more boost-type activities and statements indicating that the tools that were shared with them encouraged a replication of the message of equity in TDYCNR in the community.
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    Intervención comportamental Parque Comercial el Tesoro, normas sociales y cultura ciudadana para incentivar la recolección de desechos de mascotas
    (Universidad EAFIT, 2025) Palacio Restrepo, Alejandro; Correa Ortiz, Juan David; Mazo Zapata, Julián
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    La sanción social y el fenómeno de la cancelación política en Medellín : un análisis desde la comunicación política
    (Universidad EAFIT, 2024) Robledo Hernández, María Paulina; Restrepo Echavarría, Néstor Julián
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    Ítem
    Martillos y clavos: límites y aplicaciones de las ciencias del comportamiento en el sector público
    (Ediciones Universidad EAFIT, 2021) Mazo-Zapata, Julián; Murillo Carvajal, Felipe; Universidad EAFIT; Escuela de Finanzas, Economía y Gobierno; Grupo de Investigación Políticas y Desarrollo
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    Percepciones y expectativas sociales frente al soborno en empresas de una alianza anticorrupción : un enfoque de normas sociales e innovación social
    (Universidad EAFIT, 2026) Mogollón Marín, Angélica; Palau Vasco, Jesús Alexander
    The prevention of bribery in the private sector has gained increasing relevance in corporate integrity agendas, particularly in contexts where interactions with public sector actors create complex ethical risk scenarios. Traditionally, organizational efforts have prioritized approaches centered on regulatory compliance, the strengthening of internal controls, and the adoption of regulatory frameworks. However, these instruments become limited when individual decisions are mediated by collective dynamics, shared perceptions, and social expectations that shape what is considered acceptable, expected, or tolerated within specific organizational and sectoral environments. From this perspective, understanding bribery solely as an individual deviation or as a problem of formal incentives limits the possibility of intervening in a structural manner. Contributions from social norms theory have broadened this understanding by situating ethical behavior at the intersection of personal beliefs, expectations about what others do (empirical expectations), and perceptions of what others approve or disapprove of (normative expectations). This approach recognizes that decisions do not occur in a vacuum but rather within social frameworks where conformity, reputation, hierarchy, and contextual pressures influence action. Consequently, efforts to strengthen organizational integrity require diagnostic approaches that go beyond declarative commitments and explore the social structures that sustain—or weaken—ethical behavior. Within this framework, social innovation applied to the business environment opens opportunities to design more comprehensive cultural change strategies. This implies not only identifying compliance gaps but also understanding behavioral patterns, zones of normative ambiguity, and tensions between individual moral judgment and perceived social expectations. Diagnosing these dynamics helps guide interventions that act upon the social mechanisms that reproduce practices, fostering environments in which integrity is also supported by shared consensus and aligned expectations. This study was conducted with private sector companies participating in an anti-corruption business alliance, whose sectors maintain frequent interaction with public sector entities. In line with the defined scope, the analysis focused on the sectors represented within the alliance, preserving the confidentiality of the organizations and avoiding their individual identification. This delimitation made it possible to explore sectoral patterns from a situated diagnostic perspective, without intending to generalize findings to the broader business universe. The general objective of the study was to map and understand behavioral patterns associated with bribery prevention—customs, descriptive norms, and social expectations—that influence decision-making processes among private sector actors interacting with the public sector, through an instrument based on vignettes and counterfactual scenarios. Specifically, the study aimed to: identify empirical and normative expectations that may condition ethical decisions; explore their potential effect on declared behavioral preferences; analyze variations according to the type of social pressure—prescriptive, proscriptive, or hierarchical—and the business sector; and examine the relationship between social expectations and the declared preference to act ethically, in order to identify social mechanisms that reinforce or weaken organizational integrity. Methodologically, the study employed vignettes and counterfactual scenarios as its central diagnostic tool, allowing the observation of judgments and declared preferences in simulated situations involving bribery risk. This approach made it possible to approximate social dimensions of behavior that rarely emerge through direct questioning, by placing participants in contextualized dilemmas where formal rules, social pressures, and practical considerations interact. Finally, given its exploratory and diagnostic scope, the analysis was not intended to determine the existence of consolidated social norms in a strict sense. Instead, it prioritized mapping shared perceptions and social expectations as signals regarding the strength, ambiguity, or fragmentation of normative references surrounding bribery prevention. These findings provide input for the formulation of recommendations aimed at cultural change, the strengthening of organizational integrity, and the design of social innovation strategies within the companies participating in the alliance.
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    Todos ponen : acción colectiva y confianza en Laboratorios de Cultura Ciudadana de Medellín. Intervención comportamental para aumentar la capacidad para hacer y cumplir acuerdos en el barrio Loreto de Medellín
    (Universidad EAFIT, 2025) Echeverri Martínez, Gloria Andrea; Cano Torres, Carolina Astrid
    This thesis analyzes the results of a behavioral intervention aimed at strengthening the capacity to make and keep agreements in the Laboratory of Civic Culture (LCC) in the Loreto neighborhood of Medellín, in response to the sustained decline in interpersonal trust and willingness to reach agreements, as reported by the Civic Culture Survey (2023). The intervention design was based on the Behavior Change Wheel, using four intervention functions and six behavior change techniques (BCTs). The methodological design combined a quasi-experimental approach with two independent groups, pretest and posttest, complemented by direct observation of the targeted behaviors. The results show a statistically significant difference in the total scores of the “making agreements” dimension, with a high effect size (0.89), as well as an increase in trust toward community leaders (p = .021) and neighbors (p=0.041). The “keeping agreements” variable did not show significant differences overall. Field observations revealed that 72.7% of community commitments were fulfilled when they were collectively constructed, while imposed agreements or those with low ownership showed limited fulfillment (12.5%). These results show that behavioral interventions designed with a participatory approach and rooted in the local territory can activate collective action and strengthen community trust bonds, even in contexts—such as the case of the Loreto neighborhood—characterized by distrust and skepticism toward institutions.