Examinando por Materia "Normas sociales"
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Ítem Camino conceptual hacia las normas sociales(Ediciones Universidad EAFIT, 2021) Cano, Carolina A.; Murillo Carvajal, Felipe; Universidad EAFIT; Escuela de Finanzas, Economía y Gobierno; Grupo de Investigación Políticas y DesarrolloÍtem If others distance themselves: collective action, trust and social norms for mutual caring in times of COVID-19(Universidad EAFIT, 2021-12) Chinkousky, María Antonia; Pérez, Ricardo; Silva Jaramillo, Santiago; Universidad EAFIT; Universidad EAFIT; Universidad EAFITThis article reviews the first year of the COVID-19 pandemic through the light of social norms and prosociality. For this, the authors briefly approach the snowball methodology to analyse a series of experiences and interventions of both public and private actors that encouraged prosocial behaviour to avoid massive infections in the population in 2020, or the earliest stage if the pandemic. The results of this studies are shown as recommendations for policy makers and others interested in applying this type of tools for public health crises. The article ends compiling the insights of past cases, adding the authors own thoughts over the information that was found.Publicación Incentivar la participación de los hombres, en el trabajo doméstico y de cuidado no remunerado, a través de acciones tipo Nudge y Boost en las normas sociales de género, para disminuir las horas que dedican las mujeres a este tipo de trabajo en Yolombó, Antioquia(Universidad EAFIT, 2023) Rengifo Girón, César Augusto; Martínez Londoño, JulianaTraditional gender stereotypes have a great impact on people's lives, dictating the expected behavior of each one depending on their sex and as pa rt of the construction of gender; As a rule, these stereotypes assign men and women the roles of provider and caregiver respectively, delegating Unpaid Domestic and Care Work (TDYCNR) to women, resulting in time shortages and greater economic dependence for them. Considering the above, this study aimed to encourage the participation of men in the TDYCNR, through boost-type actions and the use of nudges both in person and digitally. A non-experimental and qualitative design intervention based on the methodology of social norms was carried out with a group of men living in the village of La Floresta in the municipality of Yolombó, in the department of Antioquia, Colombia. The study carried out a theoretical conceptualization of the use of time by gender, gender stereotypes and irruptions of gender equality. The intervention was articulated with the Vamos Tejiendo project of the NGO Pact Colombia, who provided logistical and conceptual support through descriptive exploratory studies carried out within the community to intervene. The results obtained allow us to conclude that, once the intervention was completed, favorable receptivity was identified on the part of the men towards the messages, a desire to participate in more boost-type activities and statements indicating that the tools that were shared with them encouraged a replication of the message of equity in TDYCNR in the community.Publicación Inmunidad colectiva : ¿una cuestión de humanos o de rebaños? : herramientas de la economía del comportamiento para la implementación del Plan Nacional de Vacunación contra el Covid-19 en el Departamento de Antioquia(Universidad EAFIT, 2021) Beltrán Zambrano, Lucy AudreyPublicación Intervención comportamental Parque Comercial el Tesoro, normas sociales y cultura ciudadana para incentivar la recolección de desechos de mascotas(Universidad EAFIT, 2025) Palacio Restrepo, Alejandro; Correa Ortiz, Juan David; Mazo Zapata, JuliánPublicación La sanción social y el fenómeno de la cancelación política en Medellín : un análisis desde la comunicación política(Universidad EAFIT, 2024) Robledo Hernández, María Paulina; Restrepo Echavarría, Néstor JuliánÍtem Martillos y clavos: límites y aplicaciones de las ciencias del comportamiento en el sector público(Ediciones Universidad EAFIT, 2021) Mazo-Zapata, Julián; Murillo Carvajal, Felipe; Universidad EAFIT; Escuela de Finanzas, Economía y Gobierno; Grupo de Investigación Políticas y DesarrolloPublicación Todos ponen : acción colectiva y confianza en Laboratorios de Cultura Ciudadana de Medellín. Intervención comportamental para aumentar la capacidad para hacer y cumplir acuerdos en el barrio Loreto de Medellín(Universidad EAFIT, 2025) Echeverri Martínez, Gloria Andrea; Cano Torres, Carolina AstridThis thesis analyzes the results of a behavioral intervention aimed at strengthening the capacity to make and keep agreements in the Laboratory of Civic Culture (LCC) in the Loreto neighborhood of Medellín, in response to the sustained decline in interpersonal trust and willingness to reach agreements, as reported by the Civic Culture Survey (2023). The intervention design was based on the Behavior Change Wheel, using four intervention functions and six behavior change techniques (BCTs). The methodological design combined a quasi-experimental approach with two independent groups, pretest and posttest, complemented by direct observation of the targeted behaviors. The results show a statistically significant difference in the total scores of the “making agreements” dimension, with a high effect size (0.89), as well as an increase in trust toward community leaders (p = .021) and neighbors (p=0.041). The “keeping agreements” variable did not show significant differences overall. Field observations revealed that 72.7% of community commitments were fulfilled when they were collectively constructed, while imposed agreements or those with low ownership showed limited fulfillment (12.5%). These results show that behavioral interventions designed with a participatory approach and rooted in the local territory can activate collective action and strengthen community trust bonds, even in contexts—such as the case of the Loreto neighborhood—characterized by distrust and skepticism toward institutions.