Examinando por Materia "Modelo de negocios"
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Publicación Definición del modelo de negocio digital para el proyecto de emprendimiento : Urban Trends(Universidad EAFIT, 2019) Restrepo Mejía, Sandra Milena; Uribe de Correa, Beatriz Amparo; Henao Sierra, Diana María; 43626900In 2013, an enterprise related to the sale of clothing for modern women, executives, professionals, strata 5 - 6, over 30 years old, was started, which has been developing in parallel to my professional activity. The business has grown, but in an empirical way, and it is necessary to introduce a methodology, a business plan and take advantage of new technological forms to expand the market and commercialization through digital channels. Therefore, this work has been developed with the aim of defining the digital business model of Urban Trends. For this purpose, the digital business model was built through the Canvas model, where all the aspects proposed by it were analyzed and developed. Results: a digital business model with its value proposition for the implementation of a virtual store in November 2018.Publicación Diseño de la estrategia competitiva y el modelo de negocio para el cultivo de aguacate de la finca Tierra Labrantía(Universidad EAFIT, 2021) Hurtado Mejía, Juan Camilo; Rivas Montoya, Luz MariaBased on a Hass avocado culture from “Tierra Labrantía farm, and using the Guía para la innovación de modelos de negocios, de Giraldo y Rivas-Montoya, a business model was designed to adjust to the commercialization of this product. The business model was designed analyzing interviews from stakeholders from to the hass industry (Marketers, producers, owners and agronomist) searching and analyzing different mega tendencies related to the hass avocado. Once this elements were collected and analyzed, different components from the strategic planning tools were identified, such as the customer Jobs, pains and gains, and the activities to relief pains and create gains to the customers, and this way develop and deliver a product that achieves with all expectations, which were portrayed in the business model and value proposal canvas from Osterwalder and Pigneur, and the Bowman strategic watch, which were used to design a proper value proposal for the commercialization of the culture. Following the initiation, ideation and integration phases from the guide, the competitive strategy and business model was designed to contribute to the economic growth of this culture.Publicación Diseño y análisis de viabilidad de un modelo de negocio bajo la metodología Lean Canvas para una asociación mutual patrocinada por el Fondo de Empleados de ISA (FEISA)(Universidad EAFIT, 2019) Torres Mateus, Nelson David; Ortega Álvarez, Ana María; Fondo de Empleados de ISA (FEISA)This work is carried out as a fundamental part of the feasibility analysis of a solidarity entity sponsored by the Fondo de Empleados de ISA (FEISA), whose objective is to meet the current and future needs of its associates, relatives of its associates, contractors of companies linked to the fund and the general public interested in belonging to this entity that is referred by an associate affiliated the entity and that meets the requirements to belong to it. In the first part, the main causes for which entrepreneurships fail in Colombia are analyzed, and it is detected in some of the most recent studies that the lack of a business model is one of the main causes of these failures. Based on this finding, a rigorous analysis of the literature is carried out on some of the current methodologies most used for the design and validation of business models, finding that the Lean Canvas methodology is the most used for startups, since it has greater advantages compared to the other alternatives analyzed and the most appropriate to use in the current stage of this project. With the first hypotheses made by the management team of the entity, a first business model is designed with the Lean Canvas methodology, and it is validated through an applied, quantitative, descriptive, programmatic market research from primary and secondary sources, transversal, and Non-experimental carried out through a survey that shows that the business model for the entity is viable and there is an important interest of the target audience to affiliate. The name of the entity that will be known as the MiMu Familias Solidarias mutual association is created; in addition, in the final part of the work the products and services with which MiMu Familias Solidarias can start providing its services are displayed.Publicación Formulación del direccionamiento estratégico para Ámasis motel, en Pereira (Risaralda/Colombia)(Universidad EAFIT, 2023) Ossa Zapata, Carlos Eduardo; Delgado Restrepo, Ricardo de Jesús; Uribe de Correa, Beatriz AmparoPublicación Modelo de negocio para comercializar la emisión de publicidad focalizada dinámica para la industria farmacéutica con un mueble con patente de invención(Universidad EAFIT, 2021) Durán Grisales, Martha Lucía; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz AmparoThe objective of this project was to design a business model to commercialize the broadcasting of dynamic targeted advertising for the pharmaceutical industry with a piece of furniture with a patent of Invention. The methodology of Osterwalder et al., in Designing the value proposition was used, which is based on enriching the business model canvas containing nine modules: market segments, value propositions, channels, customer relationships, revenue sources, key resources, key activities, key partnerships and cost structure. It is concluded that considering the nature of the service presented in the business model of Enfocar Publicidad S.A.S., its success lies in two key factors: technological and advertising innovation at the time of developing the commercials in 2D and 3D, because it is useless to have a piece of furniture with the best construction quality, if it does not transmit attractive contents that are attractive to the customer, where they can learn about the benefits of acquiring certain brands of medicines or pharmaceutical products, enabling the positioning of a particular brand or set of them in the consumer's taste and, therefore, make it grow significantly.Publicación Modelo de negocios para una tostaduría de café especial en Honduras(Universidad EAFIT, 2023) Alemán Reyes, Juan Manuel; Zuñiga Raigoza, Jaime Alberto; Cardona Ponce, Jorge AlfredoPublicación Propuesta de guía de análisis para la innovación en modelos de negocios.(Universidad EAFIT, 2019) Giraldo Yepes, Hermógenes; Rivas Montoya, Luz MaríaBusiness model innovation is a key factor for business success. It is even more important than innovation of products and services. Business model innovation allows organizations to increase revenues, competitive advantage and sustainability, thanks to the new logics of value creation and capture established to generate economic growth. Therefore, this piece of work aims to identify what managers should take into account to innovate in their business model. Accordingly, literature published in renowned databases from 2002 to 2018 is reviewed and studied. Then, the elements for effective innovation management by directors and managers, the core elements as the fundamental support and the functional elements to achieve a successful innovation are defined. Thus, this proposal is built on the integration of the results of the most important research projects carried out about tools, patterns and strategy in business model innovation. As a result, a guide including the innovation process in business model and the elements associated with each stage, in order to support management is presented.