Examinando por Materia "Matriz DOFA"
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Ítem Aprende a gestionar tu negocio / María Antonia Núñez... [et al.](Medellín : Universidad EAFIT, 2022-02) Jaraba Otálvaro, Isabel Cristina; Jurado Zambrano, Diego Armando; Arango Múnera, Iván Darío; Ramírez Cañaveral, Juan Esteban; Garcés Arbeláez, Andrés Felipe; Grisales Vanegas, Yeison Arley; Gutiérrez Londoño, Alejandra; Guzmán Arango, Santiago; Marulanda Alzate, Daniela; Moreno Escobar, Luis Miguel; Motoa Ramírez, Valentina; Valderrama Tamayo, Isabel Cristina; Velasco Pérez, Nicolás; Velásquez Rodríguez, Isabella; Núnez, María Antonia; Giraldo Yepes, Alina; fonedit@eafit.edu.co; Gutiérrez, Marcel RenéÍtem Desarrollo del plan exportador para la empresa Novedades Plásticas S. A.(Universidad EAFIT, 2018) Arteaga Pava, Paula Andrea; Zúñiga Raigoza, Jaime Alberto; Uribe de Correa, Beatriz AmparoÍtem Diseño de la estrategia de negocio para la sociedad comercializadora Andinos S. A.(Universidad EAFIT, 2017) Gutiérrez Rojas, John Jairo; Restrepo Correa, José Bernardo; López Gallego, FranciscoÍtem Diseño de un plan exportador para la empresa Five Fashion(Universidad EAFIT, 2018) Restrepo Corrales, Juan Diego; Zúñiga Raigoza, Jaime Alberto; Uribe de Correa, Beatriz AmparoÍtem Diseño del modelo de negocio para la comercialización de ropa de baño(Universidad EAFIT, 2023) Salazar Loaiza, María Fernanda; Borrero Espinel, Mauricio; Giraldo Hernández, Gina MaríaThe consumption of swimwear has increased in the country and abroad because consumers want to have an increasing variety of clothing for their trips, vacations, walks and outings with relatives and friends. This work has been done to develop the business model and define the new strategy of the company Beira Beachwear, which is a boutique store that offers a personalized service for the sale of swimwear in Colombia and in some other countries. In the theoretical framework, different theories and definitions proposed by prominent authors in the formulation of business strategies and the corresponding tools such as Pestel analysis, Porter's five forces, the SWOT matrix, the value proposition canvas and the (canvas) of the business model. In the development, these tools were applied and integrated into Beira Beachwear to develop the strategy and business model that will strengthen the competitiveness of the business and allow the identification of opportunities that will lead to the growth and sustainability of the company.Ítem Estudio de factibilidad para empresa de experiencias culturales en Medellín “Colombia en una Noche”(Universidad EAFIT, 2013) Aristizábal Botero, Santiago; Muñoz Molina, Yaromir; Uribe Ochoa, Beatríz AmparoThe number of foreign visitors and those who come from other cities of Colombia with business and tourism purposes has been increasing considerably in Medellín in the last years -- This situation tends to continue growing, even more after it was chosen by Citygroup and The Wall Street Journal as the world’s most innovative city in February 2013 -- These visitors arrive to the city looking forward to accomplishing their main tourism and business purposes, but they also want to have experiences that let them get closer Antioquia’s and other Colombian cities’ culture and customs, in order to get to know a little more about it and come back home with an unforgettable memory -- In the same way, local companies are receiving constantly corporate partners, customers and suppliers, and they need to look after them the best way possible, in order to make a good impression on them and strengthen corporate relationships -- “COLOMBIA EN UNA NOCHE”- “COLOMBIA IN A NIGHT” will be a company of cultural experiences which will give national and foreign visitors an outstanding entertainment alternative, which is also secure, emotional and memorable -- During this experience, the attendees are going to enjoy a tour around Colombia, going over its main regions and observing the landscapes, local people, folklore and typical gastronomy. In this way, a new dynamic in the tourism industry will be generated, promoting at the same time the cultural development of the city -- The viability study of the project brings out attractive results from the economical and social scope -- Strategic, financial and market analysis, show a clear viability to carry out the business initiative, which is been projected to start in January 2014 -- Investment recovery will be accomplished within the first six months of operation y it’s being expected to have continuous growing and value generation. Initial two year-operations of the project will be held only in Medellín, in order to stabilize the company in commercial and administrative issues -- Afterwards, it is expected to be opened in Bogotá, the Colombian city that receives the highest amount of national and foreign visitors -- From the social side of the proposal, some objectives are suggested: employment generation, innovation and stimulation of cultural and tourism sectors, strengthening the image and promotion of Colombia all over the worldÍtem Formulación del proceso de dirección estratégica en una empresa de software líder en el sector de entretenimiento en Colombia(Universidad EAFIT, 2017) Borrero Espinel, Mauricio; López Gallego, FranciscoThe present work of degree uses a set of diagnostic tools to formulate a strategic direction for a company that is leader in the software solution for the entertainment sector and is going through a crisis brought on by the loss of its main customer -- After describing the characteristics of the company under study and its current situation, a series of conceptual approaches are made, based on the bibliography of topics such as strategy, mission, vision and strategic planning -- Then, the three stages of the strategic direction process, such as analysis, strategic choice and implementation, are analyzed in depth, where, through analysis tools such as PESTEL, the five Porter forces, the DOFA matrix, the chain of value and the Ansoff matrix, the foundations will be left to begin the process of strategic development -- Following this analysis, all this conceptual framework was applied and will help to know in depth both the current situation of the company under study and its environment -- Finally, the strategy chosen for the period 2017-2020, at the corporate, competitive and functional level, is formulated, complemented by a series of specific and general objectives, an organizational structure and a balanced scorecard approach with eight indicators that will serve to measure the progress of the strategies and the overall performance of the organization -- The study does not go deep into the implementation stage, since it is not part of the scopeÍtem Informe Plan exportador CLICKEO S.A.S.(Universidad EAFIT, 2017) Alba Ospina, SebastiánÍtem Inteligencia de mercados en una empresa de moldes para la industria del vidrio(Universidad EAFIT, 2009) Osorio Ardila, Alejandro; Urrea, Luis Alejandro; Arango, Juan FelipeÍtem Memoria metodológica: estrategia de internacionalización para la compañía Tekus S.A.S. en el marco del programa Antioquia Exporta Más(Universidad EAFIT, 2017) Arango Baena, Leonardo; Roldán Yepes, Raquel; Uribe Ochoa, Beatríz AmparoThe internationalization of SMEs in Antioquia is a process that has been carried out over time with little structure and results that do not go according to the government's goals in foreign trade -- During this work we analyze the different variables involved in the Tekus’s internationalization process, achieving, through 5 phases, to create strategies and a 3 years action plan to achieve the international objectives of the companyÍtem Plan estratégico de la empresa Hidráulica y Neumática S.A., HNSA(Universidad EAFIT, 2018) Valencia Flórez, José Leonardo; López Gallego, FranciscoHidráulica y Neumática S. A. (HNSA) is a 25 years old family business in the mechatronic solutions market, focused on the hydroelectric field, managed empirically since its beginning by a founding partner -- By using the tools gained by the manager coursing the MBA, this work is intended to formulate a five-year strategic path to guarantee HNSA´s sustainability over time as a leading company in the field -- The current situation of the company will be primarily described and, by adopting the concepts of strategy, mission, vision, values, Canvas model, SWOT matrix, PESTEL analysis, Porter´s five competitive forces, competitive diamond and value chain, Ansoff matrix and balanced scorecard (BSC), a detailed diagnosis will be made by the strategic planning team to finally present the new competitive strategy as the management path -- In the balanced scorecard, the four perspectives are related: financial, customer, internal and learning, and growth, along with indicators that will serve to measure the strategy executionÍtem Plan estratégico de mercadeo para la Fundación Nutriendo Sueños(Universidad EAFIT, 2013) Jiménez Farkas, Olga PatriciaIn this research develops strategic marketing plan for Nurturing Dreams Foundation, where the analysis of the current situation of malnutrition and food security the country and in the department, the precarious situation in which are children, the existing consequences for the stepchildren by north vent he minimum, there salts of the investigation, in which are reflected the interests and need potential customers, on the other handiest all the analysis of the current situation of the Foundation, the development of the strategic plan in each of its stages, the diagnosis, the operational phase, the administrative stage and control plan in which defines the times, activities, goals, and me assuring indicators -- On the other hand, there is the proposal of the marketing mix of product, price, place and promotion for the strategies presentedÍtem Plan exportador K.I.N.G. Aluminum S.A.S.(2018) Fernández Gärtner, Nicolás; Zúñiga Raigoza, Jaime AlbertoÍtem Plan exportador para la empresa Inversiones Beep S.A.S., Medellín, 2017(Universidad EAFIT, 2018) Osorio Ospina, Juan David; Uribe de Correa, Beatriz Amparo; Waserman Álvarez, Jean PaulÍtem Reypar Motos: un ejercicio estratégico(Universidad EAFIT, 2017) Rozo Marín, José David; López Gallego, FranciscoThe needs of the companies to remain on time and keep the competitiveness on the market, demand to them to get clear strategies at short, middle and long term; with the intention of been executed, measured and controlled and allow to the directive board take decisions -- According to this, in the present degree work, the author will do a strategic excercise applied to REYPAR MOTOS, a company dedicated to import and trade spare parts for motocycle arround national territory, with the objective of aim the MEGA (Great and Ambicious Strategic Goal, for its meaning in spanish) for 2020, that consist in generate sales for 1.500’000.000 COP each month and increase 1% the market share, going of 1% to 2%, guaranteeing at least a profit of 10% for the company