Examinando por Materia "MODA - ASPECTOS SOCIALES"
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Ítem Derecho de la moda y contratos inteligentes : desafíos y oportunidades para la legislación colombiana. Análisis de posibles regulaciones, problemáticas y su contexto en Colombia(Universidad EAFIT, 2023) Orrego Garcés, María Camila; Arango Sierra, Sarah; Toro Valencia, José AlbertoIn today's world, intellectual property is a phenomenon that is gaining more and more strength in the legal field, especially in fashion law, due to the needs of regulation that are found in everyday life by brands that want to protect their creations. However, smart contracts are not left behind either, since their boom has been due to their easy application and security when entering into business deals; this is why both intertwined topics provide us with an insight into global legal problems where the effectiveness of technology applied to new legal terms is evident, demonstrating that law is a discipline that needs constant updating.Ítem Figuras y representaciones de la mujer en el discurso de la moda: Medellín, 1960-1970(Universidad EAFIT, 2012) Cubillos Vergara, María Carolina; Espinal Pérez, Cruz ElenaEsta investigación analizó las representaciones sociales relacionadas con la mujer, promocionadas en el discurso periodístico de la moda en Medellín durante la década del sesenta, un periodo caracterizado por la aparición de una “ola de consumo” mediático y vestimentario, en conjunto con la propagación de los nuevos ideales destinados a la realización personal, que generaron una transformación paulatina en las representaciones sociales vigentes en la ciudad -- Con el fin de comprender los procesos de transmisión de las representaciones que definieron los roles tradicionales femeninos y los roles que fueron signos de los cambios sociales y culturales, esta investigación utilizó el método del Análisis del Discurso, una herramienta útil que permitió estudiar el contexto social, político y económico en que surgieron y se desarrollaron como creaciones simbólicas de apropiación de la realidad configuradas por los grupos sociales.Ítem Influencia de las instagramers en las preferencias de moda de sus seguidoras : exploración desde la actitud y la motivación.(Universidad EAFIT, 2019) Gonzalez Ibarguen, Maily Yiseth; Ceballos, Lina María; Rojas de Francisco, Laura IsabelÍtem Slow Fashion : realidad y retos de las marcas en Colombia(Universidad EAFIT, 2023) Restrepo Correa, Laura Camila; Kerguelen Correa, Cynthia Elena; Ceballos Ochoa, Lina MaríaThe fashion industry is one of the most polluting and one of the best known for its poorly paid and undervalued workforce. For decades, work has been done to be more aware of the care of resources and the environment, which is why different movements were born worldwide to reduce negative impacts; one of them is known as slow fashion. This study pretends to understand this movement in Colombia, its main objective was to determine the challenges faced by Colombian brands that have slow fashion as their philosophy. To do this, it was essential to identify the Colombian brands that currently have this model as a philosophy; define the characteristics they must have and study the advantages and disadvantages of this model. In this qualitative research, data was collected through observation and short interviews with owners of Colombian sustainable fashion brands. In general terms, the study showed that brands have a similar concept regarding slow fashion and its characteristics, alluding to the fact that this model is defined as the marketing of high-quality garments with timeless designs, always based on sustainability from all its fronts, such as waste management, use of environmentally friendly raw material and good working conditions for their employees. It was found that for some brands, the issue of sustainability is part of a commercial and marketing strategy. In contrast, for others, it is a true philosophy that aligns with all their purposes and actions. On the other hand, the main challenges that these brands mentioned are related to the high costs of raw materials and little knowledge about the importance of sustainability from consumers who do not value this type of initiative. These findings allowed us to have a real vision of the challenges that brands currently face when implementing this business model and based on these, some recommendations were made so that current and future fashion brands can mitigate these challenges and implement a slow fashion model with a better understanding of the environment.