Examinando por Materia "Facebook"

Mostrando 1 - 7 de 7
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    Alcance del derecho a la intimidad en contraposición al derecho a la prueba en el proceso civil : caso específico de la prueba documental extraída de Facebook
    (Universidad EAFIT, 2021) Becerra López, Daniela; Posada Botero, José David
    The development of technology has achieved that social networks become in one of the main sources to access to information and personal data of its users, this is a situation that has generated endless conflicts; this phenomenon increases every day and with this the irresponsible use of these mass media too. So besides to affect the social and personal scope of its users, the legal status of them. This research aims to determinate the scope of the Fundamental Constitutional Right to privacy under the logic of social networks, analyzing it from the possibility of using photos from social networks in civil judicial processes as evidence, and much more in the understanding that the documents that the users post on one of the most important social networks such as Facebook is, can be incorporated into a civil judicial process as evidence; this situation could be a violation of the essential liberties of a person, such as the right to privacy.
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    Aplicaciones nativas de Facebook como herramientas de construcción de Bases de datos de audiencias para una marca
    (Universidad EAFIT, 2017) Rodríguez Ramírez, Mauricio; Castaño Aristizábal, Juan Felipe; Muñoz Molina, Yaromir
    Social media and their impact on human interaction are the results of spontaneous processes over Internet; a collaborative interaction platform that has allowed connecting people from different countries —with different beliefs, thoughts and ideologies— in a common place to co-create solutions to universal issues, transmit information that could be restricted in other media by high communicative spheres or just to leave a digital print in a virtual world that turns richer and more complex in its processes of accumulation, transformation and analysis of information -- Facebook has been the pioneer social network in exploiting the capacity of congregation, communication, and use of a platform as an interactive media between people, communities, and brands; which has resulted in an increase in popularity and penetration of use in the world and Colombia supported by increases in the number of users and interactions -- This evolution opens up a relevant bidirectional communication window between the brands and their consumers -- This work determines the contribution to the information (or potential segmentation) of audiences that the interfaces called “Facebook native applications” have in the database construction, starting off from interaction data and some characteristics from users who had interaction with a Facebook game for this particular case which provides data that can be organized and classified in order to obtain valuable information from the audiences —its interaction with the native application and its demographic information -- Based on these results, it can be demonstrated that the use of Business intelligence tools applied to databases obtained from Facebook native applications has the potential for generating audience information as rich in its information as the amount of it in the database of characteristics and variables of the users that interacted with the native application
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    Content analysis of visuals published on Facebook page by the audience of the radio program Boyaca News during the National Agrarian Strike in Colombia
    (ASOC DESARROLLO COMUNICACION, 2017-01-01) Villa M.I.; J. HERRERA; J. BAUTISTA; Universidad EAFIT. Escuela de Ciencias y Humanidades; Estudios Culturales
    This article presents the analysis of the images posted by users on the Boyaca Noticias (Boyaca News) Facebook page, owned by the Governorate of Boyaca in Colombia, during the National Agrarian Strike in August 2013. With this strike, the country experienced one of its most important economic and public order crises in recent years. Looking to understand the value of imagery in the construction of agenda setting in the light of audience participation, we use a content analysis approach to analyse user generated Facebook photographs, cartoons, videos, illustrated texts and memes. The study concludes that user generated imagery is able to successfully channel messages, opinions, appraisals and complaints. The social claim is served by different mechanisms of framing visually to underline the conflict and the longings of the civil population.
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    Facebook en la sociedad de control. Aplicación simultánea del panóptico y del sinóptico en un dispositivo de vigilancia y control social
    (Universidad EAFIT, 2017) Manjarrés Chavarriaga, Emilio; Arango Restrepo, María Rocío
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    How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary
    (Universidad EAFIT, 2021-11-29) Fekete-Farkas, Maria; Gholampour, Abbas; Bouzari, Parisa; Jarghooiyan, Hadi; Ebrahimi, Pejman; Universidad Húngara de Agricultura y Ciencias de la Vida (MATE); Laboratorio de Investigación e Innovación y emprendimiento; Universidad Húngara de Agricultura y Ciencias de la Vida (MATE); Universidad de Teherán en Teherán; Universidad Húngara de Agricultura y Ciencias de la Vida (MATE)
    The present study aimed to investigate the effect of demographic variables of gender and age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical population of the present study consists of Facebook users in Hungary, including Hungarian natives, foreigners residing in this country including students. A sample of 433 online consumers in different age groups was surveyed. The questionnaire was shared via an online link on the Facebook platform and also on various channels. Welch’s t-test was used to examine the gender variable, and Welch and Brown-Forsythe test was used to examine the age variable. The results showed that there was a significant difference between CPB in all age groups and the age group of over 50 years on Facebook. This important result emphasized the importance and impact of social networks as marketing channels on young people. Another important point was the difference between the purchase behaviors of male and female consumers. The results from this research can have implications for businesses in developing their competitive advantages and adopting proper approaches in advertising and marketing campaigns based on the socio-demographic characteristics of people.
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    Modelo de gestión de servicio al cliente en redes sociales (Facebook – Twitter): caso Bancolombia
    (Universidad EAFIT, 2015) Mejía Monsalve, Santiago; Salinas Rendón, Óscar Felipe; Cuéllar Bermúdez, Ulises Orestes; Vélez Gracián, Santiago
    Las marcas se enfrentan hoy a un mundo globalizado donde todos los usuarios se encuentran altamente conectados, el apogeo de las redes sociales ha permitido que los clientes compartan sus experiencias, opinen y tengan una comunicación de igual a igual con las marcas, se quejen, exijan, feliciten e inclusive den consejos a las compañías que producen productos o servicios -- Una gestión inapropiada de las redes sociales puede llevar una marca al fracaso -- Este ejercicio busca, a partir de la ilustración, evidenciar cómo se hizo el despliegue de un modelo de gestión de servicio al cliente en redes sociales para el grupo Bancolombia, evaluar la situación antes y después de esta implementación y concluir sobre aspectos exitosos que pueden ser tomados como referencia para otras empresas
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