Content analysis of visuals published on Facebook page by the audience of the radio program Boyaca News during the National Agrarian Strike in Colombia

Villa M.I.; J. HERRERA; J. BAUTISTA

Content analysis of visuals published on Facebook page by the audience of the radio program Boyaca News during the National Agrarian Strike in Colombia

Fecha

2017-01-01

Autores

Villa M.I.

J. HERRERA

J. BAUTISTA

Editor

ASOC DESARROLLO COMUNICACION

Resumen

This article presents the analysis of the images posted by users on the Boyaca Noticias (Boyaca News) Facebook page, owned by the Governorate of Boyaca in Colombia, during the National Agrarian Strike in August 2013. With this strike, the country experienced one of its most important economic and public order crises in recent years. Looking to understand the value of imagery in the construction of agenda setting in the light of audience participation, we use a content analysis approach to analyse user generated Facebook photographs, cartoons, videos, illustrated texts and memes. The study concludes that user generated imagery is able to successfully channel messages, opinions, appraisals and complaints. The social claim is served by different mechanisms of framing visually to underline the conflict and the longings of the civil population.