Examinando por Materia "Estrategia organizacional"

Mostrando 1 - 12 de 12
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    Articulación entre el propósito organizacional y los objetivos estratégicos en empresas colombianas
    (Universidad EAFIT, 2019) Barrera Ortega, Alith Giovanna; Libreros Campo, Maria Alejandra; Giraldo Hernández, Gina María
    This paper explored how Colombian companies articulate organizational purpose with the strategic objectives, through a bibliographic review of primary sources for the ten best positioned Colombian companies as per Dinero (2018) & Semana (2018) ranking. Two companies at mining and health was analyzed. Definition about organizational purpose was built. Other strategic statements were consolidated such as: mission, vision, values, sustainability policy, sustainability objectives and organizational strategy. Interviews were conducted in two specific companies. The analysis shown purpose was not an aligned concept at the companies analyzed, most of companies confused purpose with other strategic statements such as Mission and Vision. The alignment of the organizational purpose with the strategic objectives was just 16%.
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    Buenas prácticas para la gestión de proyectos de permanencia y éxito estudiantil : una propuesta para la Universidad EAFIT
    (Universidad EAFIT, 2021) Gil Zapata, Ana María; Gómez Ardila, Lizeth Johana; Zea Restrepo, Claudia María
    This research work entitled Good practices in the management of projects of permanence and success of the students: a proposal for EAFIT University, inquires the project management methodologies used by university-type organizations for the deployment of its internal initiatives, whose sector is differentiated and prone to transformation, but in which it is necessary to increase the agility in its developments to achieve its reinvention. Specifically, a fundamental challenge of the universities is the student permanence and success and project management constitute as an effective route to address these issues even more in uncertain environments such as those imposed by the Covid-19 pandemic, which considerably impacted the higher education sector, subject considered in this research. This work gathers a series of good practices in project management that can be implemented by universities as a certain, methodical and rigorous way to address the phenomena of student permanence and success, through the collection of successful experiences already lived by others higher education institutions. For this, four categories are proposed that synthesize the identified good practices, namely: strategic, composed of those statements that are part of the strategic management of universities; institutional, made up of the particular and characteristic components of each institution; project management, which considers the methodologies, operating frameworks, guidelines and tools for project management; and operational, related to the resources that facilitate the implementation of projects in the work teams. Finally based on a diagnosis about EAFIT University, as an analysis unit of the investigation, recommendations are made for its Office for Student Success. This research shows project management streamlines, optimizes and enhances the management of student permanence and success, capitalizing its benefits in favor of the sustainability of universities.
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    El prisma estructural : una configuración para las acciones estratégicas institucionales; el caso argos en el entorno colombiano, 1960-2007
    (Universidad EAFIT, 2012) Londoño Correa, Diana; Garzón Díaz, César
    This dissertation is guided by questions about the formal institutions that companies seek to intervene and about the organizational structure from which they undertake these actions. Such questions arise from the intersection of the fields of strategy in management and institutional change in New Institutional Economics (NIE). This work analyzes, in a retrospective approach, the case of Argos, a cement company in the Colombian environment, between 1960 and 2007. The results contribute to the field of Corporate Political Activity (CPA), and they show how companies deal with two kinds of formal rules: those that guarantee property rights and those aimed at business regulation. Also, there are two different stages: definition of the rules and their application. Within this framework of classes and stages, nine corporate strategic actions were identified: to bring to attention, to support, to participate, to solicit, to promote, to modify, to lock, to secure, and to demand. As to the organizational structure from which companies intervene, a spectrum structure was identified. This spectrum structure offers a variety of operational alternatives from which the company selects the most appropriate for the specific corporate strategic action.
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    La Federación Nacional de Cafeteros en el entorno competitivo 2027: una aproximación mediante el método Delphi
    (2018) Figueroa Falla, Gustavo Andrés; López Gallego, Francisco
    The work focused on predicting the internal elements necessary to build, through the application of the Delphi method, a value proposal that allows the Coffee Growers Federation to face the challenges of the competitive environment of the 2027 scenario -- Eight top-level experts participated, as far as knowledge is concerned, and consensus was reached from the second round of discussion -- Due to its confidential nature, are published research results not related to sensitive or under reserve information specific to the organization under study
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    Generación de valor organizacional a partir del método AHP para la priorización de portafolio de proyectos
    (Universidad EAFIT, 2021) Guerrero Parada, José Adrián; Díez Benjumea, Jhon Miguel
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    Gestión humana en las organizaciones, una mirada desde la estrategia organizacional
    (Universidad EAFIT, 2022-01) Rocha Banda, Jennyfer Paola; Betancur Hurtado, Carlos Mario
    The Human Resources department has played a crucial role in meeting the goals proposed by a company, therefore, it carries out with clarity and efficiency, the capabilities and faculties that derive from its participation, being a structured set of functions to achieve stable and accurate conditions, on the interests of the company and the department. It should also be noted that, over time, working conditions have become a bit asymmetrical due to the fact that individuality predominates over collectivity. However, throughout our study, we tried to find a reality equivalent to the feelings of the members of the company and the general interests
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    La inteligencia empresarial jugando del lado del negocio
    (Universidad EAFIT, 2018) Robledo Toro, Diego Fernando; Rincón Bermúdez, Rafael David
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    La gestión estratégica del conocimiento organizacional como propulsor de la ventaja competitiva y generación de valor en Laboratorios ECAR
    (Universidad EAFIT, 2025) Álvarez Murillo, Natalia Andrea; Díez Gaviria, Ana Cecilia
    This degree work explores the importance of the strategic management of organizational knowledge as a driver of competitive advantage in Laboratorios ECAR, a company with 89 years of experience in the Colombian pharmaceutical industry. Faced with challenges related to the preservation, documentation and updating of critical knowledge, this research seeks to propose a strategic route for its management, aligned with corporate objectives and the dynamics of the sector. Based on a qualitative approach and the action-research methodology, the study actively involves managers and middle managers of the organization, integrating their perspectives in the diagnosis, analysis and improvement proposals. Through collaborative workshops and surveys, the company's core knowledge was identified, assessing its level of documentation, external availability, barriers to its transfer, frequency of updating and alignment with the organization's strategic horizons. The results reveal that, although there is an effort to document and manage certain key knowledge, there are still significant gaps that limit its accessibility and strategic use. It also revealed the need to strengthen internal training, optimize knowledge flows and prioritize innovation-oriented capabilities. This study culminates with a proposed route for core knowledge management, which seeks to ensure its sustainability, foster a culture of continuous learning and maximize the competitiveness of Laboratorios ECAR in a changing environment. The research not only offers a model that can be replicated in other companies in the sector, but also contributes to the academic and professional field, aligning with the principles of the Master's Degree in Innovation and Knowledge Management.
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    Percepción de líderes de gestión humana en torno a la retención de personal y su influencia en la estrategia organizacional
    (Universidad EAFIT, 2019) Alvarez Murillo, Natalia Andrea; Saldarriaga Cossio, Eddy Catalina; Henao Galeano, Carlos Mario
    Objective: to identify perceptions of human management leaders around personnel retention actions and their relationship with the organizational strategy, in order to understand their influence on the rotation of key talents; through the application of semi-structured interviews from a hermeneutic orientation. Method: by means of the documentary review on the different theoretical approaches associated to the research topic and the application of semistructured interviews from a hermeneutic method orientation, to obtain relevant information for the research. Research problem: to investigate how the areas of human management can be part of the strategy of the organization and not an area that performs actions isolated from the organizational strategy. The research problem was oriented from the following question: What are the benefits of including personnel retention actions in the organization's strategy? Population: managers and directive personnel of the human management areas of eleven Antioqueñas organizations. Results: The results found were the opportunity to identify the perceptions of human management leaders regarding personnel retention actions and their relationship with the organizational strategy. What are the benefits of including personnel retention actions in the organization's strategy? The benefits arise to give continuity to strategic proposals and projects, through a group called key talents or critical to face the challenges of the market, where it is necessary to implement policies of re-tention and loyalty of personnel, to remain aligned, motivated and eager to continue in business, when the key talents are identified, recognized and included in the strategy, the retention process is constant, systematic, clear, visionary, will allow the organization to establish succession and career plans that will make viable the mobility of the company and people. However, for companies that today do not have these talent retention plans and therefore not aligned with the business strategy, there is no coherent picture with the contribution of human talent to the organization, nor the weight that the loss of key talents of the organization has for the possibilities of future growth.
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    Proceso de formulación del direccionamiento estratégico de la empresa Officina+39 Colombia según el enfoque clásico de la estrategia
    (Universidad EAFIT, 2019) Cruz Rodríguez, Víctor David; López Gallego, Francisco Darío
    This degree project proposes a strategic management exercises for the company Officina+39 Colombia through three top management models that aim to reveal a detailed diagnosis of the company. The opinion drawn by the analysis of the external environment, the strategic capacity and the expectations and influences of the stakeholders of the organization allows knowing the real situation of the company for the adequate decision making. With this roadmap, the strategic direction of the company is formulated, looking for its positioning at the forefront of chemical product marketers, within the Colombian textile industry, in the next five years.
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    El sector TIC en Antioquia : dificultades, soluciones y competencias estratégicas de los directivos
    (Universidad EAFIT, 2020) Jaramillo Botero, Carlos Andrés; López Gallego, Francisco
    This dissertation inquires for the strategic competencies of IT companies executive directors in Antioquia, in the context of the evolution and development of the most emblematic companies in the region. A qualitative methodology is used, combining in-depth interviews with multiple-choice polls, which allows gathering best management practices and suggestions for those who are doing business development in the sector, the possibilities of internationalization, and the development of international strategies of sustainability over time. The contextual framework also tackles the situation of management in the companies in the IT sector in Antioquia, from sector general information to the particular situation of industry references in the region.