Repositorio Institucional Universidad EAFIT ::Examinando por Materia "E-commerce"

Examinando por Materia "E-commerce"

Mostrando 1 - 10 de 10

Análisis comparativo de experiencia de cliente de Amazon marketplace y Mercado Libre
(Universidad EAFIT, 2023) Rodríguez Betancur, Maria Antonia; Londoño Vélez, Natalia; Giraldo Hernández, Gina María
With the Internet evolving, people are more connected than ever, living a digital lifestyle. Selling online has become crucial for companies to grow. To succeed in the online world, providing a great shopping experience is a must. That's why we needed to conduct a study to find out the best customer experience practices from big marketplaces like Amazon and Mercado Libre that can be applied to the e-commerce industry. We researched consumer trends from just before the pandemic (2019) up until now (2023) to understand how important the digital world is to people. We looked into e-commerce and customer experience literature and interviewed experts and shoppers to learn about their buying experience on the mentioned marketplaces. Based on all this info, we did a side-by-side analysis of the buying experience on these two sales channels and identified key factors for online success.
Aspectos jurídicos relevantes sobre los Marketplace en Colombia
(Universidad EAFIT, 2022) Pardo Puentes, Germán Andrés; Ramírez Osorio, Daniela Fernanda; Acosta Posada, Adelaida
This research paper investigates the impact that Marketplace-type digital platforms have had on the purchase and sale of goods and services nationally and internationally. It is intended to make a tour of its delimitation, definitions, actors, scope in which they operate and jurisprudence and pronouncements of the Superintendence of Industry and Commerce about digital platforms that already have a normative regulation in our country. All of the above, together with the non-existent regulation of Marketplaces in Colombia, leads us to ask ourselves the vortex question of the Research work that summons us: is there currently a need in Colombia for a new legal figure that better adapts to the concept and business model of the Marketplace?
Avanzando hacia una banca más inclusiva : el potencial del Open Banking en Colombia
(Universidad EAFIT, 2023) Sierra Madrid, Felipe; Jaramillo Restrepo, David; Gaitán Riaño, Sandra Constanza
Over the years, Colombia has displayed a remarkable evolution in its financial sector, progressively transitioning towards hyperconnectivity and the digitization of its financial ecosystem, in sync with the global digital trends. Amidst these transformative shifts, open banking has emerged as a standout concept, bringing substantial changes in the way we engage with financial products. This research undertaking is fundamentally driven by the aspiration to delve into the essence of open banking, leveraging successful cases from other Latin American countries, such as Mexico and Brazil, as our primary units of observation. Through meticulous analysis of the open banking practices in these regions, we endeavor to envision how this technology could be introduced to Colombia.Further insights have been gleaned from statistical data on financial inclusion, furnished by diverse institutions, including the Financial Superintendence of Colombia and the World Bank. This information offers a window into the Colombian population's readiness to embrace digital transformation when it comes to their banking instruments. Yet, it is imperative to acknowledge that certain technological infrastructure barriers may pose challenges to the efficient introduction of open banking in the country.
Competencias que mejor predicen la calidad del desempeño de las personas que trabajan en organizaciones E-commerce colombiana
(Universidad EAFIT, 2022) Orduz Gómez, Natalia; Granados Gómez, Patricia Diana; Sanín Posada, John Alejandro
Competencies have the ability to predict and explain the quality of performance. In turn, performance is a predictor of the organization's productivity. This also happens in E-commerce companies. Taking into account that in Colombia this type of company generates a significant proportion of employment and it is expected that it will increase in the future. The objective of this research is to explore the competencies that best predict the quality of performance of the people who work in this type of organization. To find out about them, (eight) E-commerce experts with experience of 2 or more years in the HR area were interviewed. Through content analysis, emerging categories were built that allowed discovering the competencies that best predict the quality of performance of the people who work in these organizations in Colombia. At the end, it is discussed how these findings contribute to E-commerce organizations, organizational leaders, collaborators and human resources areas, as input for selection processes, and training.
Definición del modelo de negocio digital para el proyecto de emprendimiento : Urban Trends
(Universidad EAFIT, 2019) Restrepo Mejía, Sandra Milena; Uribe de Correa, Beatriz Amparo; Henao Sierra, Diana María; 43626900
In 2013, an enterprise related to the sale of clothing for modern women, executives, professionals, strata 5 - 6, over 30 years old, was started, which has been developing in parallel to my professional activity. The business has grown, but in an empirical way, and it is necessary to introduce a methodology, a business plan and take advantage of new technological forms to expand the market and commercialization through digital channels. Therefore, this work has been developed with the aim of defining the digital business model of Urban Trends. For this purpose, the digital business model was built through the Canvas model, where all the aspects proposed by it were analyzed and developed. Results: a digital business model with its value proposition for the implementation of a virtual store in November 2018.
Diferenciación de un modelo de plan de negocio para un E-commerce en Colombia
(2020) Merizalde Gonzalez, Carlos Mauricio; Giraldo Hernández, Gina María; Arias Salazar, Alejandro
In this master’s degree paper, an investigation was made about the business plan and the available methodologies, seeking to select and apply a model for an Ecommerce entrepreneurship in Colombia. As a result of the research, 11 business plan models from different authors in the world were selected, which were evaluated for five categories. After the evaluation of each of the models, Weinberger (2009) methodology, was selected to apply it in to an Ecommerce in Colombia.
Digital Brands and Web 3.0 Enterprises: Social Network Analysis and Thematic Analysis of User activities and Behavioral Patterns in Online Retailers
(Universidad EAFIT, 25/06/2019) Fatemeh Sharafi Farzad; Shaghayegh Kolli; Tohid Soltani; Saeid Ghanbary; Universidad Sains Malaysia; Universidad Allameh Tabataba’i; Universidad IRIB; Universidad Allameh Tabataba’i
La experiencia de la compra en línea (online) en la industria de la moda en Colombia
(Universidad EAFIT, 2019) Merino Estrada, Juliana; Vanegas Correa, Clara Elena; Ceballos Ochoa, Lina María; Mejía Gil, María Claudia
This research project arises from the need to investigate the behavior of people who shop using online platforms and, specifically, those who acquire products from the fashion industry. For this, the main research sample was taken from women from the city of Medellín and the Aburrá valley with a socioeconomic level between four and six and ages between 25 and 45 years old. This sample was chosen considering their purchasing capability, which allows them access to different technological tools that provide higher levels of information about the products. It is presumed that this possibility is one of the reasons why these women change their traditional shopping habits for online alternatives. Through an exploratory study, we deepened the definition of the shopping experience as a general concept. In addition, the behavior of the digital consumer was also defined, taking the phenomena of internet and technology as the main triggers of this change, which transforms the shopping experience into something more than a commercial transaction and allows interaction with other buyers, with information, with the suppliers and directly with the brand. Next, the relationship of people that use that form of commerce was explored and described by identifying the emotions and thoughts involved in an online shopping process. Thus the desire to evaluate the influence in the fashion industry and in some of the companies that offer these shopping alternatives.
Motivadores e inhibidores de compra de productos agrícolas en canales digitales en Bogotá, Colombia
(Universidad EAFIT, 2022) Romero Sanabria, Jaime Alberto; Alba Cornejo, Diana Carolina; Muñoz Molina, Yaromir de Jesús; Lalinde Arango, Verónica
This document shows the motivators and inhibitors that drive or inhibit Bogotanians to materialize a purchase through online channels of agricultural products, specifically fruits and vegetables. Taking into account that; for this category, there is limited information for decision makers shopping through online channels. Quantitative exploration is considered timely through surveys applied to 427 Bogotanians belonging to economic strata 2 to 6. Based on the need to promote new strategies; such as mass digital channels, diversify them, and open new media in the marketing of agricultural foods. Food purchases supported by new technologies; allow exploring the opportunities of electronic commerce focused on agriculture, to massify the marketing of their products through digital channels, in a more effective way. Among the main results the confirmation evidenced by the quantitative exploration stands out. On the theories exposed by various authors; who mention sensory factors as inhibitors of online shopping, particularly there is an important need to smell or touch food as well as be able to tell with more precise information the maturation time of an item or size according to what is desired at the moment. On the other hand; speaking of motivators, knowing the good experience of other buyers and comfort constitute important motivators for the purchase of fruits and vegetables online, with which there is an important input when generating suggestions for alternative media marketing of fresh food.
Valoración de una empresa comercializadora de calzado por medio de los métodos de flujo de caja descontado y valor presente ajustado
(Universidad EAFIT, 2020) Gomez Garcia, Diana Carolina; Contreras Perdomo, Juan Felipe; Waserman Alvarez, Jean Paul

Examinando por Materia "E-commerce"

Resultados por página

Opciones de ordenación