Examinando por Materia "Consumidor"
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Ítem A systematic literature review of the concept of aesthetic taste : a research agenda(Universidad EAFIT, 2021) Agudelo Moná, María Camila; Ceballos Ochoa, Lina María; Maya Castaño, Jorge HernánÍtem Análisis de la posibilidad de aplicación de la Ley 1480 de 2011 en las transacciones efectuadas con NFT en Colombia(Universidad EAFIT, 2023) Correa Sierra, Juan Antonio; Mesa Espinal, Esteban; Villa García, Luis FelipeÍtem Análisis de tendencias de consumo en productos dermocosméticos pospandemia en Colombia(Universidad EAFIT, 2024) Hernández Moreno, Héctor Fabián; Escalante Gómez, Juan ManuelÍtem Análisis del comportamiento de los clientes frente al esquema de servicios públicos de Energía Prepago: El Caso de Empresas Públicas de Medellín.(Universidad EAFIT, 2018) Franco Acevedo, Jamer Arturo; García Rendón, Jhon Jairo; Gallego Acevedo, Juan MiguelRegulation rules between consumers and companies in Colombia, allow different payment schemes. The difficulty that many users face to pay their utility leads to suspension of service or disengagement by companies. Empresas Públicas de Medellin-EPM- designed the Prepaid Energy program, aimed at lowincome consumer or informal workers using devices that include new consumption measuring technologies. This paper analyzes similar programs in other companies that provide energy service. In addition, it deepens in the EPM experience, through ten years of the program, considering its beginnings and present state. The article deals with the study of the behavior in energy consumption, focusing mainly in stratums 1, 2 and 3. As the new program lets to better access of information through the prepaid meter and consumption control, making charges that adjust to the level of household income. Consumer benefit from a reduction in the risk of disconnection and have an alternative to repay the debt, allocating 10% of each fee for this purpose. The characteristics of the prepaid energy program of EPM are similar to those adopted in the United States and England. It seeks an alternative way for paying for energy consumption. Adjusting the payment to the income levels of users and letting the user to have control over their consumption avoiding the accumulation of delinquent accounts. Other systems such as those implemented in Brazil and South Africa have the purpose of expanding coverage in isolate areas and reducing operating costs in the delivery of invoices.Ítem Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour(Universidad EAFIT, 15/12/2010) Silvia M. Ceballos; Universidad EAFIT, Universidad Pontificia BolivarianaÍtem Aplicación del principio de igualdad en el ejercicio del derecho de retracto en las relaciones de consumo colombianas(Universidad EAFIT, 2020) Vélez Frieri, Daniela; Martínez Luján, José DanielWhat is intended in this writing is to demonstrate the gap that exists in Colombian legislation regarding the obligations that arise to the consumer during the exercise of his right of withdrawal towards the producer or supplier that initially marketed a good or service. Such gap generates an inapplication of the principle of equality against the obligations imposed to consumers and suppliers by the Law 1480 of 2011 (current Consumer Statute). This document is important because at the time, controversies are evident between consumers and suppliers in relation to determining the term of fulfillment of the obligation on the part of the consumer to return - to the producer or supplier - the product (good or service) purchased initially, once the right to retract has been exercised, the producer or supplier is under the obligation to return the total value paid by the consumer for the purchase of the product within the following thirty (30) calendar days from the moment in which the consumer has exercised his right of withdrawal, without counting if the producer or supplier -before the return of the money- had received back the product initially purchased by the consumer.Ítem Atributos de marca de la categoría de prendas y accesorios deportivos valorados por los consumidores entre 25 y 55 años de la ciudad de Medellín(Universidad EAFIT, 2020) Ospina Lopera, Mónica Liliana; Madrid Sánchez, David; Londoño Vélez, Natalia; Villegas Gómez, JulianaThe rise of healthy lifestyle has boosted the sportswear industry in the world. According to Euromonitor International (2018), the global growth of this market has been 22% in the last 5 years, and in Colombia it was even higher, reaching 47.8% from 2012 to 2017. It is estimated that for 2022 there will be a steady increase in this category, that aligns with the international market and projects in 20%, which demonstrates the attractiveness of the sector (Euromonitor International, 2018). The purpose of this article is to investigate the brand attributes of the sportswear and sports apparel category in consumers in Medellín with ages between 25 and 55, in order to enrich the theory of sportswear brand attributes from a consumer’s point of view. To achieve this, an exploratory study was carried out with a qualitative approach, addressing consumers in the category through in-depth interviews and focus groups, and carrying out interviews with experts in Medellín, which for research purposes are referred to as primary sources. As secondary sources, data provided by Euromonitor, known authors and books on marketing, national and international indexed journals, global consultants’ reports and Colombian informative and economic journals, were used. The results obtained were: (a) the identification of the main sportswear category brands in Medellín, which, according to reports from Euromonitor International, and the expert Lorenzo Velásquez, from Inexmoda, are: Adidas, Nike, Decathlon, Bronzini Active and Punto Blanco, (b) the identification of the main consumer segments of brands in the category of sportswear that were discussed in three focus groups with consumers that practice sports regularly the first with consumers of ages between 25-35, the second with ages between 35-45 and the third one with ages between 45-55, (c) the establishment and ranking of the attributes when buying sportswear and sports apparel. This, in order to conclude that for consumers with ages between 25 and 35, the main factor in the buying decision was design, for the age group between 35 and 45, the experience, and for the group with ages between 45 and 55, comfort.Ítem Diseño del plan de mercadeo para la empresa Lámparas Ilumeco S.A.S.(Universidad EAFIT, 2024) Fernández Ramírez, María Paula; Rodríguez Vargas, Nicolás; Ruíz Velásquez, María AndreaÍtem Disposición de compra de productos de aseo para bebés por medio de plataformas online(Universidad EAFIT, 2021) Méndez Jaramillo, Laura; Coulson Osorio, Ricardo; Muñoz Molina, Yaromir de JesusThe objective of this study was to identify the different variables that generate a positive attitude towards the online purchase of hygiene products for babies. The done research is qualitative and was focused on knowing the attitudes, feelings, and motivations of the interviewees, for which, interviews were conducted with 11 parents of babies under 2 years of age. Among the findings, It was found that the willingness to buy the category by this means is related to different variables such as the ease of use of the platform, which supposes a saving of time that can be used on other activities, the possibility of not going to physical stores avoiding so risks related with contagious in the frame of the current pandemic (Covid 19), the trust generated in the platform because of its recognizing, managing of several brands, secure payment, and clear customer service, among others. Moreover, it’s found that having a place for advice or recommendations inside the platform can positively influence a favorable attitude towards it.Ítem Efectos de la publicidad en la toma de decisiones del consumidor y su impacto en el valor agregado en Colombia(Universidad Eafit, 2020) Diaz Lara, Juan Manuel; Chaparro Cardona, Juan CamiloIn the document the reader will be able to find the effect of advertising on the producer and the consumer for Colombia, the document is divided into two fundamental parts, the first the empirical and qualitative relationship of the effects of advertising spending and the added value for years from 2013 to 2018. The second part shows the effects of advertising in the automotive industry towards the consumer based on theoretical foundations of behavioral economics.Ítem El gran reto de construir empresa en Colombia : análisis del impacto que puede tener la regulación en materia de alimentos sobre los comerciantes colombianos(Universidad EAFIT, 2023) Giraldo Grajales, Isabella; Aristizábal Giraldo, Valeria; Vélez Villegas, Juan EstebanÍtem Estudio de factibilidad para la creación y comercialización de una línea de productos de salud, belleza y bienestar masculino en el Valle de Aburrá(Universidad EAFIT, 2021) Trujillo Cano, Sara; Vélez Escobar, María Camila; Giraldo Hernández, Gina María; Salazar Gómez, Francisco JavierThe purpose of the feasibility study to be described was to determine the possibility of founding a local company dedicated to the creation and commercialization of men's cosmetic products in El Valle de Aburrá; initiative that result from the lack of a similar offer in the Colombian market. For each of the studies in which this analysis was subdivided, it was necessary to consult sources of truthful information such as university databases, studies of international consulting companies, different authors, carry out a survey, rely on expert judgment and on websites of the local regulatory entities. Therefore, during the development of each study, qualitative and quantitative data were collected and then finally summarized and analyzed in the Financial Study; resulting in the feasibility of a company dedicated to the creation and distribution of a beauty, health and wellness male products line in El Valle de Aburrá. Consequently, the company will start operations by creating and distributing two products; sunscreen and facial moisturizer due to the great opportunity evidenced by the lack of supply, and as the first strategy, being remarkable for costumers and begin to position itself in the market.Ítem Evolución del comportamiento de compra y consumo del shopper figital en plataformas digitales en Colombia(Universidad EAFIT, 2023) Agudelo Herrera, Alejandra; Hurtado Yepes, Luis Miguel; Sepúlveda Cardona, Edwin AndrésThe global health problem experienced in 2020 brought variations in the behavior and habits of Colombian consumers, leading society in general to have more contact with the digital environment in different aspects of their lives; leading a change in the social and economic dynamics, which in turn boosted electronic commerce in general because it became strategic to boost the country's economy. The brands had to adapt to a new environment and saw the need to harmonize the experience of the physical channel with the digital channel to improve the value proposition and vice versa. For the development of the theme, concentrated our analysis and study in Colombia, in the period of time that covers from December 2019 to mid-2023; used an exploratory-descriptive investigative process; interviewed managers and Directors of fashion Companies in Colombia, multiple choice polls to costumers, in order to find the key aspects that the companies under study must adopt to improve the experience for their users and their proposal of value on digital platforms, understanding the importance of the new “Phygital” consumer.Ítem La experiencia de la compra en línea (online) en la industria de la moda en Colombia(Universidad EAFIT, 2019) Merino Estrada, Juliana; Vanegas Correa, Clara Elena; Ceballos Ochoa, Lina María; Mejía Gil, María ClaudiaThis research project arises from the need to investigate the behavior of people who shop using online platforms and, specifically, those who acquire products from the fashion industry. For this, the main research sample was taken from women from the city of Medellín and the Aburrá valley with a socioeconomic level between four and six and ages between 25 and 45 years old. This sample was chosen considering their purchasing capability, which allows them access to different technological tools that provide higher levels of information about the products. It is presumed that this possibility is one of the reasons why these women change their traditional shopping habits for online alternatives. Through an exploratory study, we deepened the definition of the shopping experience as a general concept. In addition, the behavior of the digital consumer was also defined, taking the phenomena of internet and technology as the main triggers of this change, which transforms the shopping experience into something more than a commercial transaction and allows interaction with other buyers, with information, with the suppliers and directly with the brand. Next, the relationship of people that use that form of commerce was explored and described by identifying the emotions and thoughts involved in an online shopping process. Thus the desire to evaluate the influence in the fashion industry and in some of the companies that offer these shopping alternatives.Ítem Exploración de las actitudes del consumidor hacia la experiencia de comer en plazoletas de comida del Centro de Medellín(Universidad EAFIT, 2021) Palacio Restrepo, Carolina; Vera Arango, Santiago; Restrepo Ayala, Camilo ErnestoThe present study explores, through an analysis of the consumers of food courts in downtown Medellín, which are the preferences of these regarding the type of food and experiences in food courts they usually look for. The study focuses on expanding the knowledge of the attitudes that consumers have towards similar food offerings, to determine what it is that consumers are looking for and which restaurants are more successful in a food court of downtown Medellín. We will carry out exploratory research with a qualitative approach, where we will be focusing on consumers who usually go to food courts in downtown Medellin looking for food and beverage options, accompanying them throughout their whole research, decision-making and purchase process, and possible additional steps that may complement this process. A second approach of this study is about interviewing other customers after they have completed their entire purchase process to find out deeper information about their attitudes and preferences about eating or drinking in a food court from downtown Medellín. These interviews will be based on the ABC model of attitudes and the motivation process of Michael Solomon. The people we will study, and interview will be over 18 years old, who currently frequent meal tables in food courts from downtown Medellín.Ítem Legal design : llevando el derecho hacia una sociedad creativa(Universidad EAFIT, 2021) Restrepo Hoyos, Nickol Andrea; López Ruiz, Camila; Restrepo Soto, DanielÍtem Los mercados florales y el nicho de las rosas preservadas : una alternativa de producto exclusiva para el mercado de Chicago, EE.UU.(Universidad EAFIT, 2022) Ucrós Soler, Sergio; Sepúlveda Cardona, Edwin AndrésDuring the year and a half of reduced economic activities caused by the COVID-19 pandemic, the value and export of Ecuadorian preserved roses increased. This happened in great measure thanks to the efforts of markets, such as the USA market, to remain open. Preserved roses are a new and trendy product in the global floral market which as of relatively recently was discovered by the US market. The following investigation was executed due to the necessity of the preserved roses brand RoseAmor to catch the attention of floral consumers in Chicago, Illinois, where the brand has little presence. The final consumer of floral products in this city was studied in order to analyze if the flower industry is meeting with their demands and expectations. The tools they use during their purchase process were also studied. This investigation revolves around the final consumer and it used both quantitative and qualitative approaches. The results indicate that this niche has great potential, even though consumers do not seem to be fully familiar with the product’s attributes. In this sense, the design of an effective communication strategy to publicize the advantages and versatility of preserved flowers is required to successfully enter this market.Ítem Motivaciones de los jóvenes de Medellín frente al consumo de ropa de segunda(Universidad EAFIT, 2020) Pereira Trujillo, Ana María; Ceballos Ochoa, Lina M.; Mejía Gil, María ClaudiaÍtem Motivadores de compra en Ecommerce en Medellín(Universidad EAFIT, 2019) Hernández Osorio, Jorge Ivan; Robayo Ramirez, Andrés Felipe; Muñoz Molina, YaromirThis work is inspired by the seven-year work experience in the retail sector, specifically in non-contact channels, which has evidenced the evolution and penetration of the ecommerce channel in Colombia, which has grown from 2013 to 2017 of 231% in sales and had a participation in transactions until 2018 of 4.4% (BlackSip, 2018). It seeks to answer the question about purchase motivators regarding the ecommerce channel. The study aims to answer five hypotheses that were formulated in the literature review on the subject. Data collection was achieved by applying a questionnaire to men and women between the ages of 25 and 40, residents of the city of Medellin, buyers of the online channel. Among the important results it is highlighted that it is confirmed that the fact that people can enter from anywhere with internet access at any time is a motivator, also having a broader portfolio than a physical store and more depth in their inventory allows The user considers the online channel in their purchases and the perception of lower prices allows the user to consider the online channel as a channel to make their purchases. As a barrier it was found that people prefer to touch a product before making a purchase, which is not so easy to achieve when it is sold through the online channel, the results allow us to infer that we must work on the potential barriers to achieve the closure of Online transactionsÍtem Retail en el canal tradicional : una mirada a las actitudes frente a los snacks en las tiendas de barrio de Medellín(Universidad EAFIT, 2022) Mejía Cogua, Roger David; Acevedo Mejía, Érika Cristina