Examinando por Materia "Ciencias del comportamiento"
Mostrando 1 - 12 de 12
Resultados por página
Opciones de ordenación
Ítem Aumentar el uso de la herramienta en línea Webpath Express como instrumento hábil para la enseñanza y el aprendizaje en la comunidad educativa en un colegio de la Estrella (Antioquia)(Universidad EAFIT, 2024) Osorio Rico , Ricardo Andrés; Arboleda Cano , Diana Marcela; Echeverri Álvarez, Jonathan; Mazo Barrientos, Juan DanielThis work presents a behavioral intervention carried out in an educational institution in the municipality of La Estrella (Antioquia), where the Behavior Change Wheel model was used (Michie et al 2011). The behavioral problem to be intervened was the underuse of the WebPath Express online tool of the library's bibliographic software by students and teachers. In the conceptual framework, three key variables were defined to mobilize the intention to change, supported by theoretical and empirical references, which were: Digital literacy, perceived usefulness and collaboration and institutional leadership. These three variables, according to the research found (Becerra 2016, Domínguez & Echeverría 2011, Vergara & Lloreda 2020, Valerio 2011, Lomos et al 2023, Ormaza & Fajardo 2023), presented evidence of their effectiveness in mobilizing the use of ICTs in the teaching exercise. The entire process is presented with these major sections: Introduction, Conceptual Framework, Diagnosis, Intervention Design, Results, Discussion and Conclusions.Ítem Consideraciones sobre comunicación política y ciencias del comportamiento y la decisión en la agenda pública de cultura ciudadana en la Alcaldía de Medellín desde el 2004 hasta el 2019(Universidad EAFIT, 2020) Guisao Crespo, Lina Marcela; Echeverri Álvarez, JonathanÍtem Construcción de confianza digital a partir de una intervención argumentativa multimodal en el Marco East con un A/B testing(Universidad EAFIT, 2021) Cano Torres, Astrid Carolina; Arteaga Orrego, Juan Pablo; Echeverri Álvarez, JonathanÍtem Factores claves de éxito en procesos de transformación de la cultura organizacional en un grupo de organizaciones multilatinas de origen colombiano(Universidad EAFIT, 2020) Molina Arismendy, Daniela; Posada Sanin, AlejandroÍtem Intervención comportamental para aumentar el porcentaje de visitantes coagricultores a la finca de la CSA camino a la montaña-Eafit(Universidad EAFIT, 2023) Vega Gutiérrez, Laura; Henao Duque, Andrea; Silva Jaramillo, SantiagoClimate change and the entire global conversation around this phenomenon has led to the creation of a new type of activist who takes their negative emotions in the face of this problem, turns them into concrete actions and changes their ways of consumption, especially when it comes to food. Thus, he chooses an agroecological model such as the one represented by a Community that Sustains Agriculture (CSA), where the consumer becomes a co-farmer who assumes the same risks as the farmer. This model exists at EAFIT and has 27 co-farmers who support a peasant family with a monthly payment. For this CSA to work, it must comply with a series of characteristics that imply the consolidation of a community. It was found that one way to potentiate the community was by strengthening the link between farmer and co-farmer through a visit to the farm, and to achieve massive assistance, an intervention based on the MINDSPACE behavioral model was carried out, which wanted to show the farming family as the key messenger for generating feelings of closeness and familiarity; create expectations and positive emotions around the visit and generate a public commitment to attend. After the intervention, it was concluded that it was not possible to increase the percentage of co-farmers present on the farm; however, it was possible to generate the expected emotions and the messenger was the most relevant element of the intervention.Ítem Intervención comportamental para que las personas de una empresa del sector constructor en Medellín aprendan a identificar alertas de phishing(Universidad EAFIT, 2024) Bravo Giraldo, Andrea; Arcila Ossa, María Alejandra; Vélez Ruiz, Sebastián; Cardona Mesa, LauraThe exponential growth in digital adoption in the daily lives of Colombians has facilitated our everyday activities but also exposed us to new cybersecurity risks, such as phishing. Phishing is a type of fraud that deceives individuals into taking actions that expose themselves or their organizations and steal confidential information or money. Phishing attacks cannot be prevented solely through technology, as attackers exploit individuals and their cognitive biases. This paper describes a behavioral Boost intervention within the context of the Master's degree in Behavioral Studies at EAFIT University. It aims, through a pre-experimental design, for members of a construction company in Medellín to be able to correctly identify whether an electronic message contains phishing alerts. We will address the selected target behavior, the individuals and institutions involved, the behavioral focus we aim to modify, as well as the details of the intervention, limitations, results, and conclusions. Although the intervention did not achieve a statistically significant impact, the descriptive analysis showed a 5% improvement in the ability to identify warning signals, in both phishing messages and legitimate messages from institutions. We hope this work contributes to the strategies of institutions and individuals in addressing this issue.Ítem La compasión en una institución hospitalaria : viabilidad de una intervención orientada al cuidado de pacientes y profesionales en salud(Universidad EAFIT, 2024) Restrepo Arango, Julia; Lemos Hoyos, MariantoniaÍtem Mis primeras lecturas : intervención comportamental para favorecer hábitos de lectura en el hogar entre madres e hijos/as entre 3 y 5 años(Universidad EAFIT, 2022) Meneses Hoyos, Robinson; Córdoba Sánchez, VerónicaThe objective of this pilot study was to determine the efficacy of a behavioral intervention based on text messages to increase the reading time at home that mothers spend with their sons and daughters aged between 3 and 5 years. The participants were 28 mothers randomly selected from 192 users of a Child Development Center of the Buen Comienzo program in the city of Medellín, Colombia. The study had an experimental design of cases and controls, both groups were given a physical book with more than 40 children's stories and for a month the experimental group was sent 3 weekly text messages, which contained reminders, goal setting and videos with short trainings and experiences of other mothers. A baseline telephone survey was conducted to measure reading time with their sons and daughters at home, and both groups were followed up at the end of the month of intervention. The results allowed us to observe statistically significant differences after the intervention, presenting an average increase of 9.4 minutes of reading for the treatment group, while the control group would consume reading time on average 2.6 minutes.Ítem Promoción del primer uso de la herramienta tecnológica de autorreporte "Tú cuentas" mediante una intervención comportamental con el modelo EAST(Universidad EAFIT, 2023) Forero Jaramillo, Camilo Andrés; Montoya Echeverri, Claudia Marcela; Cardona Franco, Paola Andrea; Echeverri Álvarez, JonathanThe adoption of technological tools in corporate environments is a challenge for organizations. This study focused on achieving the first use, as a fundamental step for the adoption of a self-report tool. An intervention based on the principles of the EAST model was used, with the objective of minimizing the intention-action gap and evaluating the impact of two messages: utility/ease and safety/group benefit. The intervention was carried out in 187 entrepreneurs, using two treatments and a control group. The results showed that the intervention had a significant impact on access to the tool. In the control group, only 29.8% of participants performed measurable actions, while in the treatment groups, 63.1% and 64.6% of participants performed such actions, respectively. The differences between the treatments and the control group were statistically significant. However, no significant differences were found between the two implemented treatments, nor in the number of self-reports between the treatments and the control group. With the above, it is concluded that the messages designed with behavioral science tools had a positive impact on access to the technological tool in the analyzed corporate environment. However, more research is required to determine whether the messages alone or modifications to the tool design have a significant effect on continued use of the tool.Ítem ¿Qué tan fácil puedes caer en noticias falsas? Una intervención comportamental digital tipo boost para el fortalecimiento de capacidades de discernimiento de la información en escenarios electorales(Universidad EAFIT, 2022) Ramírez Agudelo, Manuela; Ruiz Montoya, Sara; Osorio Zapata, María Clara; Echeverri Álvarez, JonathanÍtem ¿Reconocemos el maltrato animal? : aumentando el nivel de conocimiento sobre maltrato animal a través de intervenciones comportamentales guiadas por el modelo MINDSPACE(Universidad EAFIT, 2022) Marín Marín, Jennifer Alejandra; Romero Ramírez, Andrés Felipe; Bustamante Betancur, Luisa; Cano Torres, Astrid CarolinaÍtem Uso ético de la información para disminuir el plagio universitario : fortaleciendo las competencias informacionales, mediante una intervención comportamental con el modelo mindspace(Universidad EAFIT, 2024) Serna Ramírez, María Raquel; Barreneche Giraldo, Isabel; Echeverri Álvarez, Jonathan