Examinando por Materia "CONSUMIDORES - ACTITUDES"
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Publicación A systematic literature review of the concept of aesthetic taste : a research agenda(Universidad EAFIT, 2021) Agudelo Moná, María Camila; Ceballos Ochoa, Lina María; Maya Castaño, Jorge HernánÍtem Actitudes de las mujeres frente al uso de servicios de mantenimiento de su motocicleta(Universidad EAFIT, 2023) Muñoz Pulgarín, María Camila; Muñoz Molina, Yaromir de JesúsÍtem Actitudes de los bogotanos en el uso de realidades mixtas : realidades virtual y aumentada(Universidad EAFIT, 2020) Yepes Rios, Juan David; Ortiz Uribe, Sandra Milena; Rojas de Francisco, Laura IsabelÍtem Actitudes respecto de la moda sostenible en jóvenes de Medellín que inciden en la toma de decisiones de consumo(Universidad EAFIT, 2022) Yepes Paz, Camila; Orejuela Gómez, Johnny JavierÍtem Análisis comparativo de las percepciones y las actitudes de las mujeres de Medellín frente a los diferentes modos de transporte : un estudio para promover la bicicleta como medio de transporte(Universidad EAFIT, 2021) Álvarez Orrego, Alejandra María; Rojas de Francisco, Laura IsabelPublicación Análisis de la relación entre el precio y el consumo de piña orgánica(Universidad EAFIT, 2021) Marulanda Marulanda, Victoria; Gómez Toro, CatalinaThis study shows the perception of consumers regarding organic products, how is their demand and how the price promotes or hinders their purchasing patterns. Here a data of variation of price and demand of both pineapple and value-added pineapple products are compared, to determine the price-quantity relation of both goods demand. To do this it was necessary to calculate the impact on the price of the product with the creation of an added value, thus identifying the cost-benefit ratio of creating an added value to pineapple products and calculate the demand of the pineapple products with a price-quantity ratio different from that of the “organic” labelÍtem Análisis de la toma de decisión para un procedimiento estético en la ciudad de Medellín(Universidad EAFIT, 2023) Pasos Pérez, Stephany; Parente Laverde, Ana MaríaPublicación Análisis de los cambios en el comportamiento de los consumidores post-Covid-19 y su influencia en las cadenas de abastecimiento de empresas del sector de la construcción en Colombia(Universidad EAFIT, 2023) Gallego Gómez, Mateo; Muñoz Molina, Yaromir de JesúsÍtem Análisis de satisfacción con el servicio al cliente para estudiantes en una institución universitaria(Universidad EAFIT, 2020) Fernández Gómez, Blanca Esther; Álzate Cruz, Liliana Del Pilar; Muñoz Molina, YaromirThe purpose of this work was to determine the level of satisfaction of a higher education institution located in the city of Pereira, with its undergraduate students, with respect to the complementary services provided by this university faculty, in order to find neuralgic points that would contribute to giving an adequate, efficient and timely response in the provision of quality services, in addition to its own, the University's reason for being. It is a search for continuous improvement at the level of complementary services and in general of the educational service. The research made it possible to identify the main elements of the service quality process, in order to know which wellness services or experience generators effectively impact the quality of the students' service. The work carried out involved a survey, applying a variant of the ServQual model, ServQualing, used for higher education institutions. The 30-question survey was divided into 3 dimensions that covered the complementary services offered by the university. The survey was validated with the internal consistency coefficient or Cronbach's alpha, which was quite optimistic for the 3 dimensions, the minimum value of the alpha was 0.835. The analysis of the responses made it possible to find some flaws in some processes, such as, for example, flaws in the wi-fi service, flaws in the cafeteria, flaws in telephone service from abroad to university facilities, and lack of sufficient parking space. In the same way, it was urged to establish measures or activities in favor of improving the failures and contribute to the continuous rating being better every day.Publicación Análisis de tendencias de consumo en productos dermocosméticos pospandemia en Colombia(Universidad EAFIT, 2024) Hernández Moreno, Héctor Fabián; Escalante Gómez, Juan ManuelPublicación Análisis del comportamiento de la separación de residuos en la fuente(Universidad EAFIT, 2024) Giraldo Morales, Camila; Velásquez Fernández, Kelly Patricia; Mejía Gil, María Claudia; Muñoz Molina, Yaromir de JesúsPublicación Análisis del proceso de atención al cliente brindado por el proveedor de contact center de una aerolínea colombiana(Universidad EAFIT, 2024) Builes González, Lina María; Giraldo Hernández, Gina María; Toro Upegui, ClaraÍtem Análisis del proceso de la decisión de compra de cosméticos basados en productos naturales de la ciudad de Medellín y su Área Metropolitana en los estratos 5 y 6(Universidad EAFIT, 2023) Luján Torres, Maria Fernanda; Londoño Vélez, Natalia; Acevedo Mejía, Erika CristinaÍtem Aspectos que influyen en la decisión de compra de vestuario fabricado a partir de materiales reciclados(Universidad EAFIT, 2023) Betancur Rendón, Diana Milena; Díaz Muñoz, Lina María; Mejía Gil, María ClaudiaÍtem Aspectos relevantes para la selección de proveedores de productos químicos en las compañías del sector químico de Medellín y el Valle de Aburrá(Universidad EAFIT, 2021) Gómez Mojica, Julián Camilo; Botero Cardona, Andrés; Baena Alzate, Jorge MarioThis research sought to know the relevant aspects for the selection of suppliers of chemical products in the companies of the chemical sector of Medellín and the Aburrá Valley. To achieve this objective, an exploratory qualitative methodology was developed, through in-depth interviews with the members of the purchasing department of 14 companies that were classified into two large groups according to the type of business: manufacturers and distributors. As a result, it was found that the most relevant factors taken into account in the purchasing process of a chemical product were price, quality, service, delivery time, credit, communication, packaging (quantity), reliability, origin and sustainability. The findings provide information on the relevant aspects for the selection of chemical product suppliers that allow customers and suppliers to have an overview of the variables to take into account in their purchase or sale processÍtem Atributos relevantes para diferenciar un restaurante de cocina colombiana(Universidad EAFIT, 2021) Jaramillo Orozco, Sandra; Vallejo Franco, Johanna Alejandra; Muñoz Molina, Yaromir; Restrepo Ayala, CamiloColombian cuisine has been experiencing a growing boom over the years, and both big and medium entrepreneurs from the country have seen this growth as an important business opportunity, generating the opening of a significant number of Colombian full-service restaurants and with this the increase in market competition. For this reason, restaurants managers have been forced to use different value strategies; however, to reach this objective is fundamental for them to know and study consumer behavior in order to identify the attributes that they consider as relevant to choose a Colombian full-service restaurant. This is the main aim of this investigation, and to reach it, are used quantitative and qualitative methodology to define the decision attributes of the target market considering that nowadays consumer has needs that go beyond physical ones and focus on social and cultural perceptions. Through the results obtained, this paper provides tools that create competitive advantages and design value proposals focused on the sector.Ítem Bases para proponer un canal directo entre productores y consumidores finales en entornos digitales(Universidad EAFIT, 2021) Rivera Montilla, Leidy Liliana; Ramírez Marín, Andrés Felipe; Londoño Rodríguez, Santiago; Rojas de Francisco, Laura Isabel; Monroy Osorio, Juan CarlosÍtem ¿Cómo es la experiencia de consumo de contenidos digitales en la generación C?(Universidad EAFIT, 2021) Ángel Restrepo, Alejandro; Rodríguez Garza, Rodolfo; Giraldo Hernández, Gina María; Salazar Angarita, DanielThe objective of this qualitative study was to know the experience in the consumption of digital content, as well as to identify the ecosystem around the content, emotions and habits that these generations (Generation C) have in their experience of use daily, to produce and consume content in different categories, channels, formats and audiovisual media. For this purpose, eight semi-structured interviews were prepared, corroborating this information with a series of online surveys, resulting in a guide to generate and / or consume content by brands. Within this experience, it was identified that the smartphone is the main tool for consuming and sharing content and that video is the preferred format for consuming content. We were also able to conclude that content platforms such as YouTube are a favorite among connected consumers and that social networks are ideal for generating conversations. With the findings found, we were able to analyze the most common moments for their consumption, so that companies and brands can create strategies and develop differential tools before their competitors, which efficiently impact and can relate to new consumers, to generate a good experience connecting with your audience and your consumer in real time, viralizing that content on digital platforms within the connected generation. Based on the results obtained, we hope that it will constitute a contribution to the academic environment of content marketing at the time of generating conversations and interactions. Keywords: content marketing, digital content, Prosumer, Generation C, experience in content consumption, connected consumers.Ítem ¿Cómo pueden las empresas entender las necesidades de las personas?(2012) Abad Restrepo, Ana Cristina; Bejarano Botero, Luis Mauricio; Arango Uribe, María Adelaida; Gómez Rico, Elena María; Muriel Gil, Luisa Fernanda; José Ignacio; Ana Cristina Abad Restrepo (abad@eafit.edu.co); Mauricio Bejarano (mbejara@eafit.edu.co)Publicación Comprensión de la relación del consumidor entre los 30 y 40 años con las estrategias de comercio electrónico de alimentos sostenibles en la ciudad de Medellín(Universidad EAFIT, 2021) Gómez Jaramillo, Stephanie; Ospina Lopera, Mónica Liliana; Giraldo Hernández, Gina MaríaThis investigation study aims to understand the relationship of consumers between the ages of 30 and 40 years in the city of Medellín with sustainable food e-commerce strategies. Current trends in eating habits and environmental practices open opportunities to propose solutions that allow promoting these good health practices and environmental sustainability. There are not many figures regarding this trend, but there is relevant information on vegetarianism and the sale of healthy foods, such as those pointed out by Laura Vita Mesa (2020) in a newspaper article and which are cited below: The Euromonitor firm reported that the global consumption of vegan and vegetarian products in 2016 was US $ 51,000 million, while the sale of healthy foods in 2017 amounted to US $ 1 billion. Acumen Research estimated that, by 2026, the size of this market globally will be approximately US $ 24 trillion. (p. 1) The investigation will make it possible to understand how the consumer of an age range between 30 and 40 years in the city of Medellín is related to the electronic commerce platforms of sustainable food, that is, food from ecological and responsible, natural and artisanal production, focused on caring for self-being, life and the environment. By 2020 there were 406,272 people in this age range, a figure that represents 15.8% of the city's population (Mayor's Office of Medellín, 2020). Through this investigation, the preferences of the target audience in terms of food´s ecommerce, the current situation of the sustainable food market, advantages and disadvantages of the proposal, among other relevant aspects, will be determined.