Examinando por Materia "COMPORTAMIENTO (PSICOLOGÍA)"
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Publicación Análisis de la influencia de las tecnologías de gerencia de las emociones en los procesos de subjetivación de empleados en organizaciones empresariales del departamento de Risaralda - Colombia(Universidad EAFIT, 2024) Muñoz Montaño, Juan Carlos; López Gallego, Francisco Darío; Jaramillo García, Óscar ArmandoÍtem Aumentar el uso de la herramienta en línea Webpath Express como instrumento hábil para la enseñanza y el aprendizaje en la comunidad educativa en un colegio de la Estrella (Antioquia)(Universidad EAFIT, 2024) Osorio Rico , Ricardo Andrés; Arboleda Cano , Diana Marcela; Echeverri Álvarez, Jonathan; Mazo Barrientos, Juan DanielThis work presents a behavioral intervention carried out in an educational institution in the municipality of La Estrella (Antioquia), where the Behavior Change Wheel model was used (Michie et al 2011). The behavioral problem to be intervened was the underuse of the WebPath Express online tool of the library's bibliographic software by students and teachers. In the conceptual framework, three key variables were defined to mobilize the intention to change, supported by theoretical and empirical references, which were: Digital literacy, perceived usefulness and collaboration and institutional leadership. These three variables, according to the research found (Becerra 2016, Domínguez & Echeverría 2011, Vergara & Lloreda 2020, Valerio 2011, Lomos et al 2023, Ormaza & Fajardo 2023), presented evidence of their effectiveness in mobilizing the use of ICTs in the teaching exercise. The entire process is presented with these major sections: Introduction, Conceptual Framework, Diagnosis, Intervention Design, Results, Discussion and Conclusions.Ítem Baby boomers hombres de la ciudad de Medellín y sus motivaciones de compra de ropa online(Universidad EAFIT, 2024) Jaramillo Arias, Catalina; Moreno Álvarez, Mateo; Mejía Gil, María Claudia; Sepúlveda Cardona, Edwin AndrésBaby boomers refer to all people born between 1946 and 1964, which means that they did not grow up with the Internet and had to adapt to changes during their development and even their professional life. The vast majority had to start including digital media in their lives to feel current and to be able to fit into today's world and, that is why, they still have mistrust and discomfort when it comes to completing transactions through online stores. In this research, we will identify the motivators and inhibitors, through in-depth interviews, that male baby boomers from strata 5 and 6 in the city of Medellín have when buying clothes through digital channels, to find out how their experience could be improved and their participation in purchasing in this sales channel increased. This was achieved through qualitative research through guided interviews and a survey of people who were part of the research segment. Where it was found that their greatest motivation is not having to leave the house to make their purchases and the greatest inhibitor is that the products received are not their size and do not fit them well. In addition, although men of this generation are willing to make online transactions, buying clothes is not their priority.Ítem Clasificación de residuos para niños en etapa preescolar : una apuesta por la educación ambiental temprana(Universidad EAFIT, 2024) Londoño Osorio , Laura; Henao Loaiza, Marta Lucía; Vélez Zapata, SaraEnvironmental education is part of the essential alternatives to try to take care of the planet. In this intervention we work with 5 and 6 year old children, belonging to the preschool grade of an educational institution in the city of Medellín, applying a series of activities focused on teaching the proper classification of waste generated during school snacks (constant source of waste), specifically in the consumption of the industrialized ration (IR) of the school feeding program (PAE). In the diagnosis and design stages of this project, we use tools from the wheel of behavioral change and the EAST methodological framework, under the premise of clear, simple and attractive communication with the children's audience. To measure the impact of the intervention, we applied pre- and post-test qualitative instruments, resulting in a significant change in this behavior, making it possible to reduce the environmental footprint of the educational institution. We conclude that it is possible to incorporate the appropriate classification of waste in this population group, taking into account the specific context and complying with conditions such as: the instruction of basic knowledge, the use of altruistic motivation focused on tender messages and the provision of elements that help overcome physical barriers. Furthermore, children easily appropriate this type of knowledge and show enthusiasm for sustainable activities. We recommend the inclusion of environmental education programs from the beginning of the academic stages, and the strengthening of different pro-environmental initiatives related to waste management.Publicación Decisiones que construyen futuro : promoción del ahorro en empleados del sector financiero(Universidad EAFIT, 2025) Bedoya Agudelo, María Fernanda; Valdés Duque, Natalia; Ramirez García, Maria IsabelÍtem Decisiones reproductivas en mujeres adolescentes : intervención comportamental en torno al uso de métodos anticonceptivos modernos(Universidad EAFIT, 2023) Macías González, Deisy Johana; Molina Cañas, Ana Lucía; Orrego Varón, Mayra Alejandra; Martínez Londoño, JulianaÍtem El museo que comparte amigos : intervención conductual EAST (Easy, Attractive, Social, Timely) y su impacto en el comportamiento de revisita al Parque Explora(Universidad EAFIT, 2024) Gaviria Arteaga, Juan Pablo; Cano Torres, Carolina A.Ítem Estrategia comportamental para aumentar los espacios de desconexión en personal de enfermería, gerontología y cuidadoras en un hogar gerontológico de Medellín(Universidad EAFIT, 2024) Múnera Quintero, Victor Alfonso; Aguirre, David Alejandro; Lemos Hoyos, MariantoniaThis study aimed to design, implement, and evaluate a behavioral intervention using the EAST Framework with the goal of improving the burnout index by increasing disconnection behaviors among nursing assistants, gerontology workers, and caregivers at a Gerontological Home specializing in degenerative diseases (dementia) in Medellín. The intervention consisted of four components: 1. A physical space called the Disconnection Zone, 2. Videos called Wellness Capsules, 3. A WhatsApp group named Conscious Well-being, and 4. Another WhatsApp group called Sharing Well-being. The intervention was evaluated through a qualitative workshop, as initial high desirability prevented participants from reporting burnout levels at the beginning of the intervention. The results indicate that the Disconnection Zone was well received by the healthcare staff, and the disconnection groups were also positively valued, though variability in their use was observed. Additionally, the disconnection videos became a key tool for those experiencing unexpected moments of unrest and stress, due to their easy access and brevity, which allowed them to be used as a quick strategy to increase moments of disconnection for the healthcare staff at the Gerontological Home.Publicación Intervención comportamental para aumentar la asertividad en estudiantes de primaria de una institución educativa de Medellín para prevenir situaciones de bullying. Estudiantes que marcan la diferencia : fomentando la expresión asertiva(Universidad EAFIT, 2025) Londoño González, Juliana Marcela; Salazar Marín, Jaime Andrés; Zuleta Arroyave, Juan Camilo; Palau Vasco, Jesús AlexanderÍtem Intervención comportamental para aumentar la capacidad psicológica y motivación reflexiva de los estudiantes de pregrado que han cometido faltas contra la integridad académica(Universidad EAFIT, 2024) Rodríguez Moreno, Juliana; Molina Hurtado, Luisa Fernanda; Arboleda Durán, Yessica; Echeverri Álvarez, JonathanÍtem Intervención comportamental para disminuir el número de agresiones físicas en los internos de la institución ciudad don Bosco de Medellín(Universidad EAFIT, 2024) Lopera Estrada, María Clara; Rendón Duque, Julián Alberto; Mejía Candamil, César David; Palau Vasco, AlexanderÍtem Intervención comportamental para fortalecer la resolución de problemas en los jugadores del club deportivo Megatalentos de la categoría “Primera B, semiprofesional sub-21” de la Liga Antioqueña de fútbol(Universidad EAFIT, 2024) Infante Sarmiento, Javier; Piedrahita Gil, Juan David; Acevedo Mesa, Carmen NataliaThe main purpose study, is to run a behavioral intervention to strengthen problem solving in Megatalentos club members under 21 division Antioquia soccer league. Currently the team shows high levels of dropout members. Metodology applied was the Wheel of change (Michie et al., 2014, p. 40). The intervention was developed in 3 phases: diagnosis, intervention and results evaluation, showing players increasing training attendance, better comunication with team´s coaching staff when troubles came up, creating solutions and better team conversations presenting alternatives to improve performance, and showing good achievements in problem solving without losing process and having greater participation in the team. Some recomendations were develop to continue the research working on other behavioral intervention methods allowing análysis with longer term results.Publicación Intervención comportamental para fortalecer las conversaciones basadas en el “ser”, de líderes a colaboradores de un equipo comercial en una entidad financiera(Universidad EAFIT, 2025) Gómez González, Natacha María; Quintero Madera, Julieth Elena; Pacheco Rodríguez, Diana Marcela; Jaramillo Gaviria, Ana MaríaÍtem Intervención comportamental para incrementar la inscripción a un programa de educación financiera online, en población vulnerable de Nariño, Colombia(Universidad EAFIT, 2024) Kisner Mira, Sandra; Arroyave Duque, María Alejandra; Cardona Tamay, Diana Maritza; Jaramillo Gaviria, Ana MaríaThis study examines efforts to enhance enrollment in a financial education program targeting customers from the Social segment of a financial institution, residing in the department of Nariño, Colombia. The intervention consisted of sending invitation messages via WhatsApp, designed using behavioral techniques such as promoting trust, facilitating action, using simple language, and highlighting benefits, after identifying key behavioral barriers to enrollment. Despite these efforts, the results did not show a significant increase in program enrollment, indicating the need to reconsider the strategies employed. It is recommended to consider the clients' preferred communication channels, personalize invitation messages, and incorporate behavioral variables in audience segmentation. This study contributes to the field of financial education by exploring interventions based on behavioral principles within low-income populations. However, limitations were noted in the availability of demographic data and the capacity to influence certain aspects of intervention design. Further research is recommended to enhance the effectiveness of such programs.Ítem Intervención comportamental para lograr que los líderes de Contento BPS implementen el modelo de felicidad SPIRE en sus equipos(Universidad EAFIT, 2024) Mosquera Moreno, Diego Fernando; Torres Giraldo, Valeria; Torres Cadavid, SusanaAt Contento BPS, a call center based in Itagüí, Antioquia, attempts have been made for 4 years to implement the SPIRE happiness model, a theory that aims to improve employee well-being. However, since the model must be implemented voluntarily, its impact has not been as expected. This project aimed to design a behavioral intervention to encourage the implementation of the SPIRE model in call center leaders, and that, in this way, it could also impact their work teams. According to BCW guidelines and findings. This research was carried out under the following phases: conceptualization that allowed us to know that it was necessary to intervene in reflective motivation, opportunities and capabilities; (2) design of the intervention protocol where the BCTs and functions of the intervention are described; and (3) results that showed good levels of acceptability to the model supported by social support techniques and credible sources as behavioral leveragers. In terms of loyalty, the main event was completed, which was the co-creation workshop and its deliverable was shared with the company, as well as the conceptualization of a communications campaign.Ítem Intervención comportamental para mejorar funciones cognitivas y memoria de trabajo en los empleados del back - office en una empresa del sector BPO : reducción estrés y percepción de carga(Universidad EAFIT, 2024) Durango Salinas, Evelyn; Cuartas Arias, Jorge MauricioCognitive load and stress are problems constantly faced by human beings, whether for work, academic or personal reasons. Any situation that requires an effort of attention or concentration requires people to invest their cognitive resources. The objective of this study was to apply a behavioral intervention under the EAST framework and validate whether strengthening cognitive abilities and developing planning skills can modify the perception of mental workload and thus reduce the stress levels of back-office employees in a BPO company. This study was developed in 3 phases: Conceptualization, Intervention and effectiveness evaluation. The results showed that 89% of the employees indicated that the planning tools provided were useful to better plan their time and in relation to the perception of load, 82% indicated that it was easy to manage their daily workload. In relation to cognitive breaks, 83% of employees indicated that they were effective in improving productivity and managing their daily workload. Applying these strategies not only in work contexts can contribute significantly to improving productivity and finding a balance between work and personal life. It is recommended to continue researching and promoting these practices in organizations to manage employee health.Publicación Intervención comportamental para moderar el uso del celular en clase por parte de estudiantes de una universidad de la ciudad de Medellín(Universidad EAFIT, 2025) Álvarez Lince, Camilo; Peralta Vélez, Ana MaríaPublicación Intervención comportamental para promover el bienestar financiero del personal operativo en Sumicol Corona(Universidad EAFIT, 2025) Gómez Mejía, Catalina; Pacheco Carcioffi, Valentina; Vallejo Montoya, María Camila; Jaramillo Gaviria, Ana MaríaÍtem Intervención comportamental para que las personas de una empresa del sector constructor en Medellín aprendan a identificar alertas de phishing(Universidad EAFIT, 2024) Bravo Giraldo, Andrea; Arcila Ossa, María Alejandra; Vélez Ruiz, Sebastián; Cardona Mesa, LauraThe exponential growth in digital adoption in the daily lives of Colombians has facilitated our everyday activities but also exposed us to new cybersecurity risks, such as phishing. Phishing is a type of fraud that deceives individuals into taking actions that expose themselves or their organizations and steal confidential information or money. Phishing attacks cannot be prevented solely through technology, as attackers exploit individuals and their cognitive biases. This paper describes a behavioral Boost intervention within the context of the Master's degree in Behavioral Studies at EAFIT University. It aims, through a pre-experimental design, for members of a construction company in Medellín to be able to correctly identify whether an electronic message contains phishing alerts. We will address the selected target behavior, the individuals and institutions involved, the behavioral focus we aim to modify, as well as the details of the intervention, limitations, results, and conclusions. Although the intervention did not achieve a statistically significant impact, the descriptive analysis showed a 5% improvement in the ability to identify warning signals, in both phishing messages and legitimate messages from institutions. We hope this work contributes to the strategies of institutions and individuals in addressing this issue.Publicación Intervención comportamental tipo MINDSPACE para fortalecer las capacidades de comunicación efectiva en equipos técnicos : caso Odinsa(Universidad EAFIT, 2025) Álvarez Galindo, Jimmy Mauricio; Arroyave Velásquez, Viviana; López Aguirre, Lina María; Úsuga Arcila, Gloria CarolinaThis paper presents a behavioral intervention based on Nudges and Boost to improve the effective communication of Odinsa's technical teams. Using MINDSPACE and the Boost framework, a mixed approach was applied. The results show significant improvements in intonation, rhythm, posture and other aspects (Pretest: 19.19, Posttest: 24.75, p=0.000). The effect size (d=-2.454) confirms the relevance of the change, validated by parametric tests.