Examinando por Materia "ACTITUD (PSICOLOGÍA)"
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Ítem Actitudes que tienen sobre el conjunto de normas que rigen la actividad laboral, algunos trabajadores de la ciudad de Medellín(Universidad EAFIT, 2023) Gallego Mora, María Alejandra; Villamizar Reyes, Milena MargaritaÍtem Análisis del proceso de la decisión de compra de cosméticos basados en productos naturales de la ciudad de Medellín y su Área Metropolitana en los estratos 5 y 6(Universidad EAFIT, 2023) Luján Torres, Maria Fernanda; Londoño Vélez, Natalia; Acevedo Mejía, Erika CristinaÍtem Asertividad en oposición en equipos de alto rendimiento en cinco empresas del Valle de Aburrá(Universidad EAFIT, 2018) Herrera Rendón, Juan David; López Gallego, FranciscoThis work seeks to establish a possible relationship between assertiveness in opposition in the communication and positive valoration of the people by the administrators in five companies from different sectors and dimensions from Valle de Aburrá -- In order to do this, five directives from five different companies were asked to select two hypothetical teams in each company, which were named A and B, after the selection the directives were asked to subjectively qualify three variables: performance, attitude, and coexistence in a range from 0 to 100, 100 being the highest value within the positive aspects, additionally demographic information from each member of each team was collected -- This information was: age, sex, education level, charge, etc. -- Then the Modified Rathus test was conducted on each member of both teams to compare with the qualification given by the directives and determine if there was correlation -- The results allowed to determine that there is no relation between performance at work and conversation assertiveness, in order words it is necessary to evaluate more behavior variables to determine what people with a high performance at work have in commonÍtem Desmovilización armada y posible reinserción laboral: reacciones actitudinales de líderes en una multilatina colombiana(Universidad EAFIT, 2018) López Bustamante, Sonia; López Gallego, FranciscoÍtem El efecto del modelo de experiencia del colaborador (EX) sobre la lealtad del colaborador (ENPS), y de la lealtad del colaborador (ENPS) sobre la lealtad del cliente (NPS)(Universidad EAFIT, 2022) Peláez Molano, Sergio; Román Calderón, Juan PabloÍtem Emociones, comportamientos e implicaciones en la socialización de los niños durante las medidas de confinamiento establecidas para afrontar la crisis de la Covid-19 en Medellín, Colombia(Universidad EAFIT, 2022) Echeverri Montoya, Luisa María; Lemos Hoyos, MariantoniaÍtem Estudio de las motivaciones de los consumidores en referencia a hospedarse en hoteles sostenibles en el municipio de Jardín, Antioquia(Universidad EAFIT, 2022) Echeverri Molina, María Camila; Acevedo Mejía, Erika Cristina; Escobar Escobar, Ana CristinaThe tourism sector in Colombia, and in particular in the municipality of Jardín, located in the southwest of Antioquia, has been increasing its participation in sustainable hotel practices, which makes it essential to understand why consumers choose to stay in this type of hotels, in order to develop strategies to capture their attention, not only for the benefit of the hotels, but also for the benefit of their environment. This study was born from this need and its general objective is to know the main motivations of consumers in reference to staying in green hotels in the municipality of Jardín, Antioquia. A research was conducted based on a qualitative methodology, through semi-structured interviews to ten consumers who visit green hotels in the municipality of Jardín and to four actors involved in the hotel sector. Based on the results, three consumer profiles were identified: Tranquility seekers, Passionate travelers and Escapist friends, according to different variables such as personal interests and intrinsic and extrinsic motivations. The profiles show different factors and outstanding experiences that are related to the choice of these hotels and the municipality of Jardín as a tourist destination.Ítem Exploración de las actitudes del consumidor hacia la experiencia de comer en plazoletas de comida del Centro de Medellín(Universidad EAFIT, 2021) Palacio Restrepo, Carolina; Vera Arango, Santiago; Restrepo Ayala, Camilo ErnestoThe present study explores, through an analysis of the consumers of food courts in downtown Medellín, which are the preferences of these regarding the type of food and experiences in food courts they usually look for. The study focuses on expanding the knowledge of the attitudes that consumers have towards similar food offerings, to determine what it is that consumers are looking for and which restaurants are more successful in a food court of downtown Medellín. We will carry out exploratory research with a qualitative approach, where we will be focusing on consumers who usually go to food courts in downtown Medellin looking for food and beverage options, accompanying them throughout their whole research, decision-making and purchase process, and possible additional steps that may complement this process. A second approach of this study is about interviewing other customers after they have completed their entire purchase process to find out deeper information about their attitudes and preferences about eating or drinking in a food court from downtown Medellín. These interviews will be based on the ABC model of attitudes and the motivation process of Michael Solomon. The people we will study, and interview will be over 18 years old, who currently frequent meal tables in food courts from downtown Medellín.Ítem Explorando los motivadores e inhibidores del consumo de la panadería artesanal saludable en la ciudad de Medellín(Universidad EAFIT, 2021) Alzate Jiménez, Luz Angela; Arias Salazar, Alejandro; Acevedo Mejía, Érika CristinaToday, healthy lifestyle habits have gained importance as they increase awareness of the factors that affect health itself. This trend represents a latent opportunity for future ventures that address this market, achieving the product attributes desired by the consumer. The object of this work is the understanding of the motivators and inhibitors for the consumption of baked products, as well as the prioritization of them and the knowledge of their causes within the most relevant consumer segment, in this case, women from the middle and upper middle class of the city of Medellín between 21 and 34 years old. Baked products are one of the categories with the greatest relevance and growth potential within the healthy basket. This research served to understand the type of motivation associated with the consumption of this type of food, which is a motivation focused on achieving balance between mind, soul and body, to detach from bad eating habits, to move away from industrialized foods and even to have a positive social impact in the community. In addition to this, the main motivators for the consumption of this type of food were identified, such as the contribution to health and nutrition, the freshness reflecting its naturalness, the tranquility of eating bread "without guilt" and finally medical reasons for intolerance to certain ingredients of traditional industrialized bread. It was also found that one of the essential characteristics of this type of product is good taste, since consumers are not willing to sacrifice taste to maintain a healthy diet.Ítem Facilitadores y obstaculizadores de cambio asociados a un proceso de reestructuración organizacional en una empresa del sector industrial de la ciudad de Medellín(Universidad EAFIT, 2018) Valencia Vergara, Lina Marcela; Orejuela Gómez, Jonny JavierÍtem Habilidades blandas : ¿Qué necesitan las empresas de tecnología? Estudio de caso múltiple en empresas de base tecnológica(Universidad EAFIT, 2024) Jaramillo Serna, María Alejandra; Robledo Ardila, CristinaÍtem Impacto de los Nudges argumentativos enfocados a cambiar la disposición de compra de vehículos eléctricos en los conductores del Valle de Aburrá(Universidad EAFIT, 2022) Mejía Gómez, Daniel; Sánchez Vélez, Kelin Daniela; Silva Jaramillo, SantiagoThe Valle de Aburrá region is one of the most polluted areas in Colombia, so it is urgent to accelerate the decarbonization of individual transport, promoting the transition to electric vehicles. Despite having a regulatory framework since 2019 that encourages the change to this technology, adoption has been slow, especially considering the high cost of these vehicles for the average Colombian population. People with greater purchasing power, despite having the economic capacity to make the change, are not making it at the expected speed because there are a variety of erroneous arguments produced by ignorance of this technology, which means that they do not consider it when looking for their next vehicle. The proposed intervention follows the EAST methodological framework, and aims to evaluate, through an experimental design, whether by refuting existing thinking using argumentative nudges around savings, the environment and autonomy, it is possible to modify the willingness to purchase electric vehicles among drivers of medium-high and high socioeconomic status in the Valle de Aburrá and thus facilitate the adoption of this new technology.Ítem El impacto de una intervención comportamental enfocada en dar a conocer a vendedores la plataforma Grand Prix en una empresa de distribución de licores de Colombia(Universidad EAFIT, 2022) Hernández Ruiz, David; Lemos Hoyos, MariantoniaÍtem Impacto en la calidad de vida generado por el desajuste entre el perfil profesional de la persona que ocupa el cargo y el perfil planteado por las pymes en el Valle de Aburrá(Universidad EAFIT, 2022) López Pérez, Lina Marcela; Castillo Giraldo, Johana Carolina; Macias Serna, María IsabelNowadays working in an SME has become something positive and of great personal and professional growth for people. However, in some cases the quality of life has been affected, as has the balance and satisfaction of personal and work life, the deterioration in health and psychological implications have appeared and sometimes the moments of recreation can be scarce or null. As described above, people see the need to create both personal and collective strategies, , with the purpose of overcoming these situations. Therefore, this study aims to identify the impact on the quality of life generated by the mismatch between the professional profile of the person, which occupies the position and profile raised by SMEs in the Aburrá Valley.Ítem Influencia de la inteligencia emocional en el desempeño laboral(Universidad EAFIT, 2020) Molina Otero, Maria Camila; Uribe de Correa, Beatriz AmparoEmotional Intelligence, which can be understood like the ability to be aware of, understand and manage one’s emotions and to do so with other persons emotions, can be of great impact in many situations; one of which could be job performance. This article is intended to understand the relationship between emotional intelligence and job performance.Ítem Intervención comportamental tipo Nudge para incentivar el hábito de ahorrar : estudio de caso Ruta Progreso(Universidad EAFIT, 2021) Restrepo Castro, Juan Esteban; Montoya Jaramillo, Salomé; Zabala Uribe, Elizabeth; Echeverri Álvarez, JonathanÍtem Una lavandería a domicilio : las actitudes de los clientes potenciales en el área Metropolitana del Valle de Aburrá(Universidad EAFIT, 2022) Mejía Toro, Daniela; Acevedo Mejía, Erika CristinaÍtem Manifestaciones comportamentales del compromiso afectivo de los colaboradores con el equipo de trabajo en una universidad de la ciudad de Medellín(Universidad EAFIT, 2015) Echeverri Correa, Susana; Arango Pérez, Carolina; Lópera Arbeláez, Isabel CristinaEn la presente investigación se pretende indagar por una de las vertientes del compromiso organizacional ligada a diferentes variables organizacionales de la estabilidad laboral: el compromiso afectivo -- La pregunta de investigación surge luego del interés por estudiar la organización y cómo las personas se adhieren a ésta emocionalmente -- Luego de una búsqueda teórica se encontró que el compromiso afectivo es la vertiente del compromiso organizacional que aporta en gran medida en la comprensión de este fenómeno de adhesión emocional -- De allí surge la inquietud de cómo los sujetos demuestran estar comprometidos, es decir, qué actividades realizan, qué palabras mencionan, qué actitudes demuestran que están comprometidos afectivamente con la organización y cómo ven el compromiso en sus pares -- Se realiza entonces una conceptualización teórica de las diferentes vertientes del compromiso y la motivación, uno de los conceptos que influye en el compromiso organizacional -- Se propone realizar una investigación de carácter cualitativo a un equipo de trabajo de una universidad de la ciudad de Medellín de más de 10 años de existencia y reconocimiento por su labor investigativa -- Por medio de entrevistas semi-estructuradas se indagan las posibles manifestaciones del compromiso afectivo en el equipo de trabajo -- Posteriormente, por medio de una matriz relacional se realizará la triangulación de la información obtenida a través del instrumento utilizado para la recolección de la información (entrevistas semi-estructuradas), lo que conllevará al análisis de resultados y a la contratación de estos con la teoríaÍtem Percepciones de belleza en un grupo de hombres y mujeres adultos de la ciudad de Medellín(Universidad EAFIT, 2020) Sanclemente Castañeda, Sebastian; Vásquez Ochoa, Andrés MiguelÍtem Programa de intervención para el fortalecimiento de la capacidad argumentativa del equipo de Key Account Managers del Grupo Logístico TCC. Empoderamiento para hacer tangible el valor(Universidad EAFIT, 2023) Escobar Guerrero, Billy Harbey; Restrepo Escobar, Laura Isabel; Romero Ochoa, Edgar Sebastián; Londoño Restrepo, NataliaThis program links the theory of argumentation with behavioral studies by focusing on the deliberative system of the individuals who are the focus of the intervention, with the aim of providing them with knowledge and learning techniques to strengthen their persuasive abilities and train them in argumentative skills. The target population is a group of thirteen Key Account Managers (KAM) of Grupo Logístico TCC, a leading company in the logistics sector in Colombia. The KAM team is responsible for making the value proposition tangible at each stage of the company's relationship chain, which is why argumentative quality is a fundamental competence to perform its role. To this end, two fundamental lines were addressed: the first rhetoric, focused on the training of techniques to increase the quality of the arguments that allow them to be reliable and credible (ethos), manage emotions (pathos) and refine the use of persuasive arguments based on reason (logos). The second is logical-dialectical to increase their argumentative skills in the construction of solid arguments. It was implemented under a multimodal model or mode, within the EAST intervention methodological framework and a pre-experimental research design with pretest and posttest in a single group. The same qualitative instrument was used, in the pre-test and post-test: a survey with 8 vignettes, with client objections, requiring each agent to write down responses. The main finding lies in the significant improvements found comparing the pre-test and posttest since, in the former, the heterogeneity of the arguments was considerably high, in relation to the organization's value proposition. In the latter, greater homogeneity and alignment is perceived in the discourse between the intervened agents. It is concluded that the multimodal intervention, based on the use of images, video, texts, experiences, workshops, and other narrative resources, represents an effective tool for strengthening argumentative skills. According to the scarce evidence found in the literature, which incorporates this line of argument within the topic of behavioral studies, it could be stated that the present experiment represents a novelty in the field of the discipline.