Maestría en Comunicación Política (tesis)

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Personalización de la política en el marco de la pandemia del Covid-19 : el caso de Medellín y Bogotá
(Universidad EAFIT, 2020) Giraldo Bedoya, Wilmar; Restrepo Echavarría, Néstor Julián
Personalization is an inherent feature of politics, and the media have been responsible for this phenomenon being increasingly strong and for it being presented, not only in the election campaign, but also at crucial moments such as a crisis. This study tried to show a specific case of political personalization in the cities of Medellín and Bogotá, within the framework of the pandemic generated by the Coronavirus. All this from an analysis of the media El Colombiano and El Tiempo, evaluating in each one the amount of news that were published in a certain period of time, the number of times that Daniel Quintero and Claudia López were mentioned, the topics with which they related these presidents and the informative tone with which each media published. Similarly, the study recounts the dates and crucial moments of the public agenda that were personalized and how this was promoted from each medium leaving aside the institution that represents each mayor, simplifying each action in his name or his government.