Maestría en Comunicación Política (tesis)
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Ítem Retos en la comunicación política de organizaciones de mujeres y feministas en Colombia(Universidad EAFIT, 2020) Beltrán Pineda, Angélica Tatiana; Juárez Rodríguez, JavierThis research seeks to explain the challenges of Colombian women's and feminist organisations in terms of their communication effectiveness in the citizenry, from a critical and feminist paradigm, and from a qualitative methodology taking as a main tool semi-structured interviews applied to eight women, directors and coordinators of six regional and national organizations recognized in Colombia, diverse in age, ethnicity, ideological current, territory and sexual orientation. The main findings are the use of media and communication tools according to the age and territory of influence of the organizations, as well as strategic challenges in communication, in the construction of discourse and use of language, and a context of insecurity for women human rights defenders that negatively impacts the communication of social organizations.Ítem Personalización de la política en el marco de la pandemia del Covid-19 : el caso de Medellín y Bogotá(Universidad EAFIT, 2020) Giraldo Bedoya, Wilmar; Restrepo Echavarría, Néstor JuliánPersonalization is an inherent feature of politics, and the media have been responsible for this phenomenon being increasingly strong and for it being presented, not only in the election campaign, but also at crucial moments such as a crisis. This study tried to show a specific case of political personalization in the cities of Medellín and Bogotá, within the framework of the pandemic generated by the Coronavirus. All this from an analysis of the media El Colombiano and El Tiempo, evaluating in each one the amount of news that were published in a certain period of time, the number of times that Daniel Quintero and Claudia López were mentioned, the topics with which they related these presidents and the informative tone with which each media published. Similarly, the study recounts the dates and crucial moments of the public agenda that were personalized and how this was promoted from each medium leaving aside the institution that represents each mayor, simplifying each action in his name or his government.Ítem Consideraciones sobre comunicación política y ciencias del comportamiento y la decisión en la agenda pública de cultura ciudadana en la Alcaldía de Medellín desde el 2004 hasta el 2019(Universidad EAFIT, 2020) Guisao Crespo, Lina Marcela; Echeverri Álvarez, JonathanÍtem Modernización de las campañas políticas en Colombia en el ámbito subnacional : un análisis de las estrategias de comunicación política en las campañas de Bogotá y Medellín en 2019(Universidad Eafit, 2020) Salcedo Oliveros, Alba Liliana; Ramírez Restrepo, Pablo; Restrepo Echavarría, Néstor JuliánThis investigation aims to apply the Colombian Political Campaign Professionalization Index (INPROCO) to the campaigns held in the two main cities of the country in the year 2019: Bogotá and Medellin. Its objective is to begin the application of this methodology to the political campaigning of a subnational level, considering that it has been studied previously in a national level at the presidential campaigns. Through the application of this index, the grade of professionalization of the campaigns of Claudia López, Carlos Fernando Galán, Daniel Quintero and Alfredo Ramos will be analyzed; based on the information obtained, the investigation will proceed to classify the way the electoral contest ocurrred; at the same time, it will analyze the different indicators that take place on the professionalization of political campaigns.Ítem Las concejalas de Medellín 2019, ¿falta enfoque de género? Análisis de las estrategias de comunicación de campaña desde la comunicación política y el enfoque de género(Universidad EAFIT, 2020) Tamayo Castaño, Paula Andrea; Vélez López, Ana CristinaThis article makes a reflection that aims to unite political communication and gender theories, as two currents of thought and analysis of social and political phenomena. For this, the analysis and description of the posters and flyers designed and used in the campaigns of the five elected councilors in Medellin in 2019 is carried out to determine whether they incorporate the gender approach. Analysis shows that, in one case, there is a commitment to building a political image that incorporates the gender approach, while the remaining cases, choose to repeat the hegemonic image of the political, associated with the masculine. In this line, it is important to incorporate the gender approach as a tool that allows women to understand, express and make visible the participation of women in spaces of power and decision-making.Ítem Análisis de emociones para campañas políticas en Twitter : estudio comparativo de las campañas a la alcaldía de Bogotá y Medellín de Claudia López y Daniel Quintero en las elecciones regionales de Colombia del 27 de octubre de 2019(Universidad Eafit, 2020) Duque Giraldo, Santiago; Salazar Martínez, Carlos AndrésÍtem ¿Cuál es la estrategia de comunicación política de las alcaldías de Medellín y Bogotá en el escenario del paro nacional, las protestas sociales y las medidas para enfrentar el Covid-19?(Universidad EAFIT, 2021) Montoya Echavarría, Juan Camilo; Velásquez Hurtado, Omar MauricioThis is an analysis of the political communication strategies of the Mayor of Medellin and the Mayoress of Bogota, as they faced, at the beginning of their governments, the protests in the cities against the National Government and the management of the pandemic until May 2020. The analysis gathers testimonies, interviews, news and the way they communicated measures and decisions to citizens.Ítem Análisis del nivel de profesionalización de la campaña ganadora en Cartagena de Indias en las elecciones locales de 2019(Universidad EAFIT, 2021) Reyes Torres, María Dilia Rosa; Restrepo Echavarría, Néstor JuliánThis article analyzes the campaign of William Dau, an outsider who won the Cartagena de Indias elections in 2019 with the slogan of the fight against corruption. In the first place, a conceptualization of the framework of political communication is presented, and secondly, a journey through the history of subnational elections in Colombia is presented. Third, the Inproco methodology is applied to measure the level of professionalization of the Dau campaign. Subsequently, the result obtained is explained and, finally, the interpretation of how this leader defeated the political clans of the city is exposed.Ítem Comunicación, caricatura y política en tiempos de la hegemonía conservadora (1886-1930)(Universidad EAFIT, 2021) Mejía Espinosa, Rafael Esteban; Maya Salazar, Adolfo LeónÍtem Cromas : mujer, arte y Colombia : la visibilidad del arte femenino de los salones nacionales de artistas a través de una narrativa transmedia(Universidad EAFIT, 2021) López Suaza, Vanessa; Vélez López, Ana CristinaÍtem Transformaciones históricas de la visibilidad : dilemas y oportunidades en la evolución de la esfera pública(Universidad EAFIT, 2021) Valencia Pérez, Leidy Catalina; Bonilla Vélez, Jorge IvánÍtem Estrategias de gobierno abierto a nivel subnacional : un análisis de los municipios de sexta categoría de Antioquia y sus estrategias de comunicación(Universidad EAFIT, 2021) Gallego Cano, Andrés Felipe; Mesa González, Santiago; Restrepo Garzón, Laura; Restrepo Echavarría, Nestor JuliánThis research aims to analyse the effectiveness of open government strategies in municipalities of sixth category of the department of Antioquia, this is achieved by tracking the theoretical and the existing regulatory framework in Colombia, to then identify and review these concepts from a micro perspective, by looking for their actual application on the web portal and social networks of the municipalities. For this purpose, some categories of analysis, composed of essential characteristics that allow to speak of a correct application of open government in the territory are defined; based on this information, the municipalities chosen for tracking will be qualified, giving way to some findings and conclusions in this regard.Ítem Índice DWC Dyntra como acercamiento a la medición de transparencia en los principales municipios de Colombia correlacionado a la gestión pública(Universidad EAFIT, 2021) Zuluaga Pérez, Juliana; Orozco Cano, Pablo Andrés; Salazar Martínez, Carlos AndrésÍtem Reír a pesar de todo : el humor gráfico como medio difusor de la política en Antioquia(Universidad EAFIT, 2022) Henao Castro, Santiago; Alzate Medina, Daniel; Restrepo Echavarría, Néstor JuliánÍtem ¿Cómo se realiza una campaña electoral a nivel subnacional? Una propuesta de análisis desde los municipios de Colombia(Universidad EAFIT, 2022) Cadavid Arango, Manuela María; Restrepo Echavarría, Néstor JuliánÍtem Modernización de las campañas electorales a nivel subnacional caso sur del Valle de Aburrá(Universidad EAFIT, 2022) Escobar Torres, Jairo Alberto; Restrepo Echavarría, Néstor JuliánÍtem “Falsos positivos”: eufemismos y otras estrategias que influyen en las representaciones mentales(Universidad EAFIT, 2022) Valencia Gil, Juan Carlos; López Franco, Sonia InésThe Jurisdicción Especial para la Paz (JEP) revealed that at least 6,402 people were killed in Colombia between 2002 and 2008 to present them as casualties in combat. This is the period with the most cases of these homicides committed, to a large extent, by members of the Public Force, events that are known in the country as “false positives”. The article intends to explore the effects that the use of the phrase “false positives” generates in the mental representations of readers, based on identifying discursive strategies, such as euphemism. From the sociocognitive analysis of discourse, proposed by Teun van Dijk, we reviewed 20 press headlines issued by Colombian media in 2021, in which we found that the use of “false positives” is a euphemism positioned in the discourse of the media, which contributes to strategically cover up a criminal phenomenon that victimized thousands of civilians.Ítem Las estrategias de comunicación de gobierno en las redes sociales : un análisis del alcalde de la ciudad de Cartagena de Indias, William Dau Chamatt 2020-2023(Universidad EAFIT, 2022) Velásquez Portnoy, Valentina; Restrepo Echavarría, Néstor JuliánÍtem Intertextualidad en la gestión de comunicación de políticas públicas culturales sobre identidad y territorio entre Medellín y Recife. Caso de estudio: Compaz(Universidad EAFIT, 2022) Sierra Mazo, Sara; Parra Escobar, Mariana María; Velásquez Hurtado, Omar MauricioÍtem Incidencia de las redes sociales y los medios de comunicación en el cambio de narrativa para la toma de decisiones políticas en el gobierno local de Barrancabermeja(Universidad EAFIT, 2022) Rosales Lara, Diana Carolina; Velásquez Hurtado, Omar Mauricio