Examinando por Autor "Bejarano Botero, Luis Mauricio"
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Ítem ANALYSIS OF SERVICE MANAGEMENT STRUCTURES IN COMPANIES FROM THE SERVICE SECTOR(Fondo Editorial Universidad EAFIT, 2016-07-01) Rojas De Francisco, Laura; Bejarano Botero, Luis Mauricio; Marin Valencia, Carlos FernandoThe study that guided this article was done with the purpose of evaluating different service approaches that are articulated as part of the strategies that guide the philosophy of eight organizations. To achieve this, different theoretical perspectives about the service are used, and with the method of case study eight successful companies from Antioquia that developed their organizational structures for service management are studied. The review using models obtained by the literature and the comparison of each case study approaches, allowed to find similarities that can set some guidelines to follow in formulating a service structure, considered as a strategy of differentiation and success factor. The study gives an idea of how to implement models to analyse and evaluate the performance of service, which in future can also be studied from clients / customers. The limitations are related to the recent use of the concept of ``servitization'' practices which are still subject of discussion.Ítem Analysis of service management structures in companies from the service sector(Universidad EAFIT, 2016-09-08) Rojas De Francisco, Laura; Bejarano Botero, Luis Mauricio; Marín Valencia, Carlos FernandoÍtem ¿Cómo pueden las empresas entender las necesidades de las personas?(2012) Abad Restrepo, Ana Cristina; Bejarano Botero, Luis Mauricio; Arango Uribe, María Adelaida; Gómez Rico, Elena María; Muriel Gil, Luisa Fernanda; José Ignacio; Ana Cristina Abad Restrepo (abad@eafit.edu.co); Mauricio Bejarano (mbejara@eafit.edu.co)Ítem Proceso de ASC - INVESTIGACION BASICA: ATRIBUTOS DE LA EXPERIENCIA DE MARCA EN EMPRESAS DE SERVICIOS EN COLOMBIA(Universidad EAFIT, 2021) Mejía-Gil, María Claudia; Bejarano Botero, Luis Mauricio; Villegas Gómez, Juliana; Universidad EAFITOrganizations have multiple characteristics to compete in the market, in which finding a space and differentiating is increasingly difficult. When delving deeper into the implementation of the Service Design methodology, a gap is found in the definition of the characteristics that the brand experience should have. This is why the purpose of this study is to develop a method that allows organizations to establish Brand variables, which function as a guide for a service design focused on experience. This is intended to be resolved through a qualitative method, through the technique of in-depth interviews, with 4 experts in the area of services and branding and nine strategists and leaders with experience in service companies in Colombia. The main result was that there is no reference or unified methodology to translate brand attributes into user experience. This work presents a proposal for a three-step process to translate brand attributes into experience.Ítem Proceso de ASC - LA TRANSICION DE UN MODELO DE NEGOCIO BASADA en EL PRODUCTO A UNO BASADO EN EL SERVICIO PARA LAS EMPRESAS B2B en ANTIOQUIA(Universidad EAFIT, 2020) Duque-Tobón, Carolina; Mejía-Gil, María Claudia; Bejarano Botero, Luis Mauricio; Universidad EAFITThe implementation of servitization, or the infusion of services into value propositions, has emerged as a com petitive strategy across various countries, including Colombia and its region. This phenomenon has generated considerable interest in the business community. As a result, this research aims to contribute to companies evaluating or implementing servitization processes by describing its implementation process in companies from the Aburrá Valley Metropolitan Area. We used a qualitative methodology and conducted interviews with 13 managers of manufacturing companies that cater to B2B clients. Our findings indicate that companies approach servitization for similar reasons, but there is a disparity in its implementation. Furthermore, our research highlights the business challenges that this model entails.