Documentos de conferencia

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https://hdl.handle.net/10784/4290

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Examinando Documentos de conferencia por Autor "Ceballos, Lina M."

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    Translating Values into Teenage Fashion Wants in an Emerging Market
    (SPRINGER INT PUBLISHING AG, 2016-01-01) Ceballos, Lina M.; Bejarano, Mauricio; Universidad EAFIT. Departamento de Administración; Estudios en Mercadeo GEM
    The emerging market of Colombia and especially its second largest city, Medellin, has regained its allure for multimillion dollar investment by fashion giants. This is good news for the country but also a threat to local fashion brands...