Translating Values into Teenage Fashion Wants in an Emerging Market
Fecha
2016-01-01
Autores
Ceballos, Lina M.
Bejarano, Mauricio
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Editor
SPRINGER INT PUBLISHING AG
Resumen
The emerging market of Colombia and especially its second largest city, Medellin, has regained its allure for multimillion dollar investment by fashion giants. This is good news for the country but also a threat to local fashion brands...