Translating Values into Teenage Fashion Wants in an Emerging Market
Fecha
2016-01-01
Autores
Ceballos, Lina M.
Bejarano, Mauricio
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Título de la revista
ISSN de la revista
2363-6173
23636165
23636165
Título del volumen
Editor
SPRINGER INT PUBLISHING AG
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Resumen
The emerging market of Colombia and especially its second largest city, Medellin, has regained its allure for multimillion dollar investment by fashion giants. This is good news for the country but also a threat to local fashion brands...