An Internationalization Model to Enter the Northern Triangle Market

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dc.contributor.authorMarín Cadavid, Carolina
dc.contributor.authorGarcía, John J.
dc.coverage.spatialMedellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degreeseng
dc.creator.emailcmarinc@udem.edu.cospa
dc.creator.emailjgarcia@eafit.edu.cospa
dc.date.accessioned2013-03-21T23:31:02Z
dc.date.available2013-03-21T23:31:02Z
dc.date.issued2013-01-31
dc.description.abstractAn internationalization model is proposed for a Colombian company specialized in design and consulting engineering services related to the energy sector. The study of these services is relatively new in internationalization and competitiveness, therefore of great interest for research purposes. The model is created with the purpose of conquering the Northern Triangle market (Guatemala, Honduras, El Salvador). Different internationalization theories,such as the Eclectic Paradigm, the Uppsala Model and the Five Competitive Forces were considered. Different assessments were carried out based on qualitative and quantitative data through the case study method in which analyses were performed to generate and evaluate the main variables in the model. Outcomes assure that, HMV Ingenieros Ltda (a Colombian company) is prepared to start commercial presence in the Northern Triangle considering the Step-by-Step model as the way to reach the studied market. In addition, analysis of macroeconomic trends finds Guatemala as the best potential market.eng
dc.identifier.jelF14
dc.identifier.jelF23
dc.identifier.jelR31
dc.identifier.urihttp://hdl.handle.net/10784/676
dc.language.isoengeng
dc.publisherUniversidad EAFITspa
dc.publisher.departmentEscuela de Economía y Finanzasspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccesseng
dc.rights.localAcceso abiertospa
dc.subject.keywordInternationalizationeng
dc.subject.keywordengineering serviceseng
dc.subject.keywordNorthern Triangle Marketeng
dc.subject.keywordcase studyeng
dc.subject.keywordthe Step by Step Model (proposed)eng
dc.titleAn Internationalization Model to Enter the Northern Triangle Marketeng
dc.typeworkingPapereng
dc.typeinfo:eu-repo/semantics/workingPapereng
dc.type.hasVersiondrafteng
dc.type.localDocumento de trabajo de investigaciónspa

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