The Peruvian Amazon Company's Death: The Jungle Devoured Them
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2016-01-01
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Emerald Publishing
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Purpose - The purpose of this chapter is to analyse the possible causes of the Peruvian Amazon Company's death. Methodology/approach - This study uses secondary sources to document the trajectory of the Peruvian Amazon Company, the rubber export boom, and the different market forces affecting the wild rubber industry. By examining different sources that document the case of the Peruvian Amazon Company and the wild rubber extraction in the Amazon, this text aims to analyse the possible causes of the Peruvian Amazon Company extinction. Findings - After analysing the existing literature on the Peruvian Amazon Company and the wild rubber industry, it was possible to find evidence about the problems related with land ownership, labour and international prices, along with the internationally known scandals, as the principal causes of the company's death. Practical implications - The case of the Peruvian Amazon Company, explores how an unsustainable business model could eventually lead a once successful company to its death. The contribution of the following chapter is based on the description of the causes of the Peruvian Amazon Company's death. Previous studies had analysed the internationalization strategies implemented by the company. Although, an evaluation of causes of the company's real extinction had not been presented.