Corporate social responsibility (CSR) of small retailers

dc.contributor.authorSanclemente-Tellez, Juan Carlos
dc.date.accessioned2021-01-25T21:19:51Z
dc.date.available2021-01-25T21:19:51Z
dc.date.issued2015-01-01
dc.description.abstractThe implementation of Corporate Social Responsibility (CSR) to small retailers of consumer goods in a city of Colombia (Medellin) is analyzed. From an empirical investigation it is studied some elements that generate positioning for these traders face the threat of large retailers (supermarkets with modern trade) including the construct of CSR and some components that produce reputation for these people against those competitors. It is discussed in the literature how the concept of CSR is associated with small businesses, the relationship between this variable and retailing studying the main results of research carried out with neighborhood shopkeepers (small retailers) in Medellin during 2011 in which also intervened customers of these dealers and some of its suppliers (manufacturers, wholesale distributors). Qualitative research methodology based on Grounded Theory supplemented with Ethnography is also exposed. Data collection was conducted through individual semi-structured depth interviews, focus groups and non-participant observation. Finally, a discussion of the main findings as well as their most relevant conclusions is made.eng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=2235
dc.identifier.doi10.21676/23897848.1480
dc.identifier.issn2389-7848
dc.identifier.issn1909941X
dc.identifier.otherWOS;000366214400004
dc.identifier.urihttp://hdl.handle.net/10784/24851
dc.language.isospaeng
dc.publisherUNIV MAGDALENA
dc.rightshttps://v2.sherpa.ac.uk/id/publication/issn/1909-941X
dc.sourceClio America
dc.subject.keywordCorporate Social Responsibilityeng
dc.subject.keywordRetailingeng
dc.subject.keywordSmall and Medium Enterprises (SMEs)eng
dc.titleCorporate social responsibility (CSR) of small retailerseng
dc.typeinfo:eu-repo/semantics/articleeng
dc.typearticleeng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localArtículospa

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