Student-University Identification and Loyalty Through Social Responsibility: a Cross-Cultural Analysis

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2019-01-01

Autores

Gonzalez-Perez, Maria Alejandra
El-Kassar, Abdul-Nasser
Makki,, Dania

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Emerald Group Publishing Ltd.

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Purpose - This study aims to highlight the value of university social responsibility (USR) by investigating its impact on student-university identification and student loyalty. It also examines the mediating effect of student-university identification...

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