Pride and Prejudice: The case of Barilla S.p.A
Fecha
2019-05-07
Autores
Scott, Ronald
Gonzalez-Perez, Maria Alejandra
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Editor
Emerald Publishing
Resumen
This case study of Barilla as well as other firms mentioned, such as Chick-fil-A and Nike (which have experienced parallel situational crises), indicates that in only the last five years of contemporary international business practice.