ABC design method: implementing adoption of innovation criteria through design heuristics for social design driven innovation projects



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Universidad EAFIT


This article explains the experiences of the implementation of a decision support method in product/service design processes -- The research focuses on the utilization of a heuristic based method, as a tool to integrate adoption of innovation criteria to product design development phases -- All of this, with the objective to enhance the adoption of product/service solutions in social innovation driven projects and support conceptual exploration, providing more detailed information about the relationship between context, user, and product in early stages of the process -- Finally, this article is centered on an exploratory validation of the method by the development of two design cases to evaluate the assistance in a conducted design process


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Diseño heurístico, Diseño conceptual, Innovación social, Metodología de Diseño de Innovación Social (HCD)