Distribution methods of Chinese vehicles in the Pacific Alliance countries
| dc.citation.epage | 24 | |
| dc.citation.issue | 19 | |
| dc.citation.journalTitle | Mundo Asia Pacífico | eng |
| dc.citation.spage | 5 | |
| dc.citation.volume | 10 | |
| dc.contributor.affiliation | Universidad ESAN | spa |
| dc.contributor.affiliation | Tecnólogo de Monterrey, Campus Guadalajara | spa |
| dc.contributor.author | Regalado-Pezua, Otto | spa |
| dc.contributor.author | Montoyav Bayardo, Miguel Angel | spa |
| dc.contributor.author | Zapata Pezúa, Gabriel Arnldo | spa |
| dc.coverage.spatial | Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees | |
| dc.date | 2021-12-17 | |
| dc.date.accessioned | 2022-03-23T16:59:34Z | |
| dc.date.available | 2022-03-23T16:59:34Z | |
| dc.date.issued | 2021-12-17 | |
| dc.description.abstract | When the Chinese automotive industry decided to expand into the western market, it had to evaluate the best alternative for marketing its brands in the segmented and selected markets, including the countries that form the Pacific Alliance. This article, based mainly on secondary sources, develops, on the one hand, through a conceptual approach, the distribution methods implemented by automotive brands in general, and on the other hand, through an applied approach, the distribution strategies of the four Chinese brands that were selected —Changan, Great Wall, JAC, and BAIC— in the markets of Chile, Colombia, Mexico, and Peru. | eng |
| dc.description.abstract | Cuando la industria automotriz china decidió expandirse al mercado occidental tuvo que evaluar la mejor alternativa para comercializar sus marcas en los mercados segmentados y elegidos, entre ellos los países que conforman la Alianza del Pacífico. El presente artículo, basado principalmente en fuentes secundarias, desarrolla, por un lado, desde un enfoque conceptual, los modos de distribución implementados por las marcas de automóviles en general; y, por otro lado, desde un enfoque aplicado, las estrategias de distribución seguidas por cuatro marcas chinas elegidas: Changan, Great Wall, JAC y BAIC en los mercados de Chile, Colombia, México y Perú. | spa |
| dc.format | application/pdf | |
| dc.identifier.issn | 2344-8172 | |
| dc.identifier.uri | http://hdl.handle.net/10784/31022 | |
| dc.language.iso | spa | |
| dc.publisher | Universidad EAFIT | spa |
| dc.relation.isversionof | https://publicaciones.eafit.edu.co/index.php/map/article/view/7098 | |
| dc.relation.uri | https://publicaciones.eafit.edu.co/index.php/map/article/view/7098 | |
| dc.rights | Copyright © 2021 Otto Regalado-Pezua, Miguel Angel Montoya Bayardo, Gabriel Arnaldo Zapata Pezúa | eng |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | eng |
| dc.rights.local | Acceso abierto | spa |
| dc.source | Mundo Asia Pacífico, Vol. 10, Núm. 19 (2021) | spa |
| dc.subject.keyword | Distribution | eng |
| dc.subject.keyword | automotive industry | eng |
| dc.subject.keyword | Chinese brands | eng |
| dc.subject.keyword | Pacific Alliance | eng |
| dc.subject.keyword | Distribución | spa |
| dc.subject.keyword | industria automotriz | spa |
| dc.subject.keyword | marcas chinas | spa |
| dc.subject.keyword | Alianza del Pacífico | spa |
| dc.title | Distribution methods of Chinese vehicles in the Pacific Alliance countries | eng |
| dc.title | Modos de distribución de vehículos chinos en los países de la alianza del pacífico | spa |
| dc.type | info:eu-repo/semantics/article | eng |
| dc.type | article | eng |
| dc.type | info:eu-repo/semantics/publishedVersion | eng |
| dc.type | publishedVersion | eng |
| dc.type.local | Artículo | spa |