Role power dynamics within the bridal gown selection process

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dc.contributor.authorMin, S.
dc.contributor.authorCeballos, L.M.
dc.contributor.authorYurchisin, J.
dc.date.accessioned2021-01-25T21:19:53Z
dc.date.available2021-01-25T21:19:53Z
dc.date.issued2018-07-23
dc.description.abstractIn this study, the researchers explore the decision-making process of brides when selecting their wedding dresses by examining the power of the significant people involved in the selection process. Within a framework of role theory and symbolic interactionism, qualitative data from an open-ended survey with 71 brides were collected online and analyzed. The interpretations revealed two main themes that explain how social power is determined and how different actors use bases of power to influence the selection of the wedding dress, when considered as a group decision. The six main categories further explained the bases of power used by the actors involved in the wedding dress selection process. This research extends the understanding of the bases of power and social roles in the specific context of the ritual of matrimony. Managerial implications are included for wedding retailers seeking to further understand the dynamics among family members during wedding preparations, so they can provide more effective guidance and support to the bride-to-be during the selling process. © 2018, The Author(s).eng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=8197
dc.identifierhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85051119930&doi=10.1186%2fs40691-018-0132-6&partnerID=40&md5=5a59aae8ea20d7223d0c7f4ecedd7d0c
dc.identifier.doi10.1186/s40691-018-0132-6
dc.identifier.issn21980802
dc.identifier.otherWOS;000439640800001
dc.identifier.otherSCOPUS;2-s2.0-85051119930
dc.identifier.urihttp://hdl.handle.net/10784/24879
dc.language.isoengeng
dc.publisherSpringer
dc.rightshttps://v2.sherpa.ac.uk/id/publication/issn/2198-0802
dc.sourceFashion And Textiles
dc.subject.keywordRole powereng
dc.subject.keywordSelection processeng
dc.subject.keywordSocial interactionismeng
dc.subject.keywordWedding dresseng
dc.titleRole power dynamics within the bridal gown selection processeng
dc.typeinfo:eu-repo/semantics/articleeng
dc.typearticleeng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localArtículospa

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