Value segmentation of adolescents: a performance of appearance

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dc.contributor.authorCeballos L.M.
dc.contributor.authorBejarano M.
dc.date.accessioned2021-01-25T21:19:53Z
dc.date.available2021-01-25T21:19:53Z
dc.date.issued2018-05-04
dc.description.abstractAn understanding of youth culture is fundamental for attracting new consumers. However, few qualitative studies have analysed adolescent fashion consumer behaviour. Utilising a dramaturgical framework, this qualitative research aims to understand the adolescent’s relationship to fashion by identifying the values guiding adolescent social performance. The ethnographic study proceeded with 16 participants between the ages of 13 and 18 from various socio-economic strata in Medellín, Colombia. Four value segments were used to describe these teens’ performances: Trendy, Undercover, Luxury Pink, and Free Style. The values of these adolescent consumers prioritised ‘being well respected’, ‘a sense of belonging’, ‘excitement’, and ‘fun and enjoyment of life’. Findings indicated that while some of these emerging market adolescents adhered to global generalisations made about teenagers, certain specific contextual influences were found to express their values and, by extension, their fashion wants. Additional theoretical contributions were found by examining differences in the expression of values across value segments. © 2017, © The Textile Institute and Informa UK Ltd 2017.eng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=6878
dc.identifierhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85026887859&doi=10.1080%2f17543266.2017.1352039&partnerID=40&md5=6cb8ef9a43e5e2cefbadf37b89f04c0a
dc.identifier.doi10.1080/17543266.2017.1352039
dc.identifier.issn1754-3274
dc.identifier.issn17543266
dc.identifier.otherSCOPUS;2-s2.0-85026887859
dc.identifier.urihttp://hdl.handle.net/10784/24876
dc.language.isoengeng
dc.publisherTaylor and Francis Ltd.
dc.rightshttps://v2.sherpa.ac.uk/id/publication/issn/1754-3266
dc.sourceInternational Journal of Fashion Design, Technology and Education
dc.subject.keywordAdolescentseng
dc.subject.keywordclothingeng
dc.subject.keywordconsumereng
dc.subject.keywordfashioneng
dc.subject.keywordvalueseng
dc.titleValue segmentation of adolescents: a performance of appearanceeng
dc.typeinfo:eu-repo/semantics/articleeng
dc.typearticleeng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localArtículospa

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