Opportunities and challenges for the colombian hass avocado in countries with admissibility processes in progress : the case of Japan
Muñoz Isaza, Stiven
Magíster en Negocios Internacionales
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Given the Admissibility process that the Colombian Government is conducting in order to open the Japanese market for the Colombian Hass Avocado, this research identifies the main challenges and opportunities that Colombian producers may have in Japan by analyzing the market conditions, such as production and supply chain, current competitors, and consumer behaviors and preferences.