Mundo Asia Pacífico, Vol. 09, Núm. 17 (2020)
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Ítem The Korean Wave in Latin America as a result of multiculturalism(Universidad EAFIT, 2020-12-17) Suyai, Valentina; Universidad Pontificia Católica de ChileThe popular South Korean-culture revolution in Latin America was brought about as a social and cultural paradigm supported by the economic success attained by the Asian power. Since the introduction of capitalist Fordism, international context has provided key tools for market distribution and maximization, leading to the emergence of multiculturalism as a new version of capital globalization. This paper examines Hallyu’s consolidation in Latin America, fueled by capitalism and cultural diversity.Ítem Public images of Mexico in South Korea(Universidad EAFIT, 2020-12-17) Ryzhkov, Andrii; López Rocha, Nayelli; Universidad Nacional Autónoma de México; Universidad NacionalPublic image analysis involves the process of managing a country’s image internationally. Such examination is particularly important to gain an understanding of a policy’s effectiveness in the target country and to reflect S-F / Shutterstock.com 39 MAP | REVISTA MUNDO ASIA PACÍFICO | Vol. 9, No. 17 upon its undesired signals to design positioning strategies in a partner country’s society. Therefore, public opinion surveys are the key to achieving specific desired aims in other societies. This research paper provides hard data to inquire about popular Korean perceptions of Mexico as the main pillar of the latter’s positioning in Asian society. Analysis of the responses reveals several enriching elements that are not highlighted by media images.Ítem The impact of culture on the management of subsidiary organizations: The case of Viettel in Peru(Universidad EAFIT, 2020-12-17) H Rees, Gareth; Morales Tristán, Oswaldo; Alosilla Cruzado, Gladys; Guizado Vásquez, Sandra; Laos Raffo, Bárbara; López Melgar, Orlando; Universidad ESANAs south-south investments increase so do the issues experienced by investing companies. One of these is the impact of culture. This article analyzes the effects of the subsidiary country culture on an investing firm’s organizational culture and the managerial practices used to address them. Data is gathered from cultural databases, a company-wide survey and semi structured interviews. Descriptive statistics are used to reveal country and organizational culture differences, with content analysis to expose management responses. There is a clear difference between the firm’s Vietnamese and Peruvian workers, with the company’s practices more amenable to the Vietnamese employees. Recognition of this has resulted in a number of initiatives to reduce its impact. The study’s results offer suggestions that may be valued by other foreign companies interested in operating in Peru and may be especially relevant to Southeast Asia and Asian companies interested in investing in or looking to start operations in Latin America.Ítem Service chaining model between the Pacific Alliance and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership(Universidad EAFIT, 2020-12-17) TORO-FERNANDEZ, JUAN FELIPE; Tijmes-Ihl, Jaime; Universidad EAFIT; Universidad de La FronteraThis article compares the chapter on investments in the Additional Protocol with the Pacific Alliance Framework Agreement (PA) and the chapter on investments in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). It also examines how both the chapters enable mode 3 of service trade (commercial presence) and service chaining to be used as an investment method in compliance with the chapters on cross-border service trade, which is included in both agreements to structure and design a Latin American service factory for the Asia-Pacific region. Owing to the coordination and level of agreement between both the regulatory systems, the purpose established in the Framework Agreement of the PA may be accomplished, the aim of this being to attract investments and promote service chaining (mode 3, commercial presence) with the AsiaPacific region.