Examinando por Materia "VENTA DIRECTA"

Mostrando 1 - 8 de 8
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    Ítem
    Análisis de atributos valorados por mujeres de estrato medio en el mercado de polvos compactos
    (Universidad EAFIT, 2015) Salazar Palacio, Juan David; Díez Vargas, Sebastián; Uribe de Correa, Beatríz Amparo; Muñoz Molina, Yaromir
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    Ítem
    Caracterización del Centro Corporativo de LEONISA
    (Universidad EAFIT, 2016) Alzate Fernández, Felipe; Rivas Montoya, Luz María
    El presente trabajo tiene como objetivo caracterizar el centro corporativo de Leonisa para entender cuáles han sido los propósitos para la conformación de las diferentes empresas del grupo, cuáles son las principales funciones empresariales y administrativas del centro corporativo y cuál ha sido la estructura adaptada por la compañía con el transcurrir de los años para alcanzar la estrategia como empresa multinegocios a partir de dos frentes, el comercial y el industrial -- Se hizo una breve reseña sobre los conceptos de estructura organizacional desde diferentes perspectivas y un análisis del mismo en artículos de revistas especializadas (journals) del área de business and management del Scimago journal and country Rank -- Por último, los hallazgos de la investigación le permitirán al lector entender la estructura adoptada por Leonisa, en la que no existe un centro corporativo reconocido con una estructura fija, una nómina constituida y una sede física; sin embargo, se volvió una empresa multinegocios con una integración vertical hacia adelante y atrás, administrada a través de una estructura multidivisional en la que el centro corporativo se conforma en momentos específicos, de acuerdo con la necesidad de la organización
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    Ítem
    Estudio de prefactibilidad para la comercialización de porcelana sanitaria y griferia
    (Universidad EAFIT, 2016) Madrid Flórez, Adriana; Cuéllar Bermúdez, Ulises Orestes
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    Ítem
    Fundamentación y aplicación de la función de utilidad cuasilineal
    (Universidad EAFIT, 2016) Arango Sánchez, Efraín; García Rendón, John Jairo
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    Ítem
    Generalización del modelo de compensación binomial de una red de mercadeo multinivel
    (Universidad EAFIT, 2018) Castro Mejía, Andrés Felipe; Ossa Urrego, Jorge Alberto; Trespalacios Carrasquilla, Alfredo
    Multilevel Marketing is a way that companies use to market products or services offered to the public, exploiting the social circle of individuals who enter these marketing networks and make an effective sale, boosting the sales of their products with little investment in advertising -- In this document we analyze the Binary Compensation Model of the Multilevel System (MCB) to implement it in any industry of the real sector and analyze if it can be used in the sales commission of any product or service -- After finding the series that define the Binary Compensation Model, those series were developed mathematically and it was demonstrated that the model converges, making it deliver the maximum commission value per sale that it is desired to distribute, finding that the MCB is financially viable for the commercialization of products or services and that also does not obey a pyramid scheme (Ponzi scheme)
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    Ítem
    El mercado de venta directa y sus efectos sobre el PIB Textil en Colombia en el período 2008 - 2014
    (Universidad EAFIT, 2015-06-18) Guisao Úsuga, Fabián Darío; Cadavid Herrera, José Vicente; Velásquez Ceballos, Hermilson
    En el presente trabajo se ha expuesto la posibilidad de que exista una relación entre las ventas directas de vestuario y el PIB textil en Colombia entre 2008-2014 -- Se hace estimaciones con un modelo dinámico y VAR e identifica que los choques del crecimiento del sector de venta directa de vestuario tienen un impacto positivo y significativo sobre el PIB textil -- Se encontró que el PIB textil responde positivamente al dinamismo que viene presentando el sector de la venta directa en el periodo 2008-2014 -- Adicionalmente se observó que presenta una tendencia decreciente durante este periodo de -1.8% en promedio, mientras que el sector de la venta directa de vestuario presenta un crecimiento del número de empresas afiliadas activas y un incremento promedio trimestral de 6.5% en ventas
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    Ítem
    Motivadores de compra en Ecommerce en Medellín
    (Universidad EAFIT, 2019) Hernández Osorio, Jorge Ivan; Robayo Ramirez, Andrés Felipe; Muñoz Molina, Yaromir
    This work is inspired by the seven-year work experience in the retail sector, specifically in non-contact channels, which has evidenced the evolution and penetration of the ecommerce channel in Colombia, which has grown from 2013 to 2017 of 231% in sales and had a participation in transactions until 2018 of 4.4% (BlackSip, 2018). It seeks to answer the question about purchase motivators regarding the ecommerce channel. The study aims to answer five hypotheses that were formulated in the literature review on the subject. Data collection was achieved by applying a questionnaire to men and women between the ages of 25 and 40, residents of the city of Medellin, buyers of the online channel. Among the important results it is highlighted that it is confirmed that the fact that people can enter from anywhere with internet access at any time is a motivator, also having a broader portfolio than a physical store and more depth in their inventory allows The user considers the online channel in their purchases and the perception of lower prices allows the user to consider the online channel as a channel to make their purchases. As a barrier it was found that people prefer to touch a product before making a purchase, which is not so easy to achieve when it is sold through the online channel, the results allow us to infer that we must work on the potential barriers to achieve the closure of Online transactions
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    Ítem
    Rol de los motivadores de compras de productos marca propia en los formatos Hard Discount de los estratos 3, 4, 5 Y 6 de la ciudad de Medellín
    (Universidad EAFIT, 2019) Quintero Cruz, Sandra Milena; Mejía Gil, María Claudia
    After the entry of hard discount formats to the country's retail industry, defined as stores of a limited assortment of products, management of own brands and a policy of low prices with good quality, the purchases of Colombians began to be fractionated and share among supermarkets, independent supermarkets and hard discount stores. This alternative of low price offered by the hard discount has removed participation in sales to traditional supermarkets that have seen their consumers migrate, which has forced them to propose novel strategies that allow them to compete and stay in the middle. The purpose of this research work arises from the interest of knowing in depth the role of the motivators of buying own brand products in hard discount formats, as well as characterizing consumer profiles according to the preferences or risks when buying in said stores. Finally, this study aims to identify the most preferred categories of consumption in own brand products in the hard discount formats of the city of Medellín. The study was conducted in strata 3, 4, 5, and 6, of the city of Medellín, through an accompaniment in the purchase of own brand products in hard discount formats, through participant observation and the application of in-depth interviews. In the development of the research work it is evident that the motivators of consumers' purchases cannot be limited to a functional and rational action, but rather, the cultural and psychological environments in which the consumers are immersed must be evaluated from different disciplines, and, in this way, show how they influence their purchasing decisions.