Examinando por Materia "Uchuva"

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    Ítem
    Estudio de factibilidad para la creación de una empresa en Santa Rosa de Viterbo (Boyacá, Colombia) que exporte y comercialice uchuva en centros de distribución mayorista de Rotterdam (Países Bajos)
    (Universidad EAFIT, 2023) Simmonds Galindo, Andrés Camilo; Niño Pérez, Angélica; Salazar Gómez, Francisco Javier; Giraldo Hernández, Gina María
    The present study was developed with the objective of evaluating the feasibility of creating a marketing company that exports golden berry produced in Santa Rosa de Viterbo – Boyacá to the Netherlands, through a mixed methodology with a research approach and the application of techniques such as : interviews, projections, cash flows, financial statements, focus groups, observations at the final marketing site of the product and interviews, with updated data from Procolombia, Ministry of Industry and Commerce, Legiscomex among others. It is well known that the productive potential of Colombian fields is one of their least exploited key capacities, due to the low support of municipal, departmental and national governments in terms of free trade, trade agreements and management of tariff and non-tariff barriers, to bring the products throughout the year to different destinations around the world, which is why this project exposes the opportunity and potential of agricultural and industrial development for the export of exotic fruits such as golden berry. The SWOT, PESTEL and financial analyses are concluded in a positive way, generating the total viability of the project as an international marketer. Additionally, the importance of updated government information from both Colombia and the Netherlands was reiterated, due to exchange, legal and phytosanitary issues, the fundamental basis of the business.
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    Ítem
    Exportación de productos agropecuarios colombianos a Suiza – oportunidades y barreras
    (Universidad EAFIT, 2019) Ammann, Carlo; Pérez Restrepo, Camilo Alberto
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    Ítem
    Plan de negocios para la creación de una empresa exportadora de uchuva
    (Universidad EAFIT, 2023) Sarmiento Castro, Jenny; Godoy, Álex
    Cape Gooseberry (Physalis peruvian) is a tropical fruit that has gained popularity in Europe due to its sweet and sour taste and nutritional properties, as it is rich in vitamin C, antioxidants, and fibre. Exports of this fruit from Colombia have been growing in recent years; at the same time, the market increases the demands in terms of compliance with regulations, limits of agrochemicals in the fruit and consistent quality of the products it sells. The cultivation of this fruit has been characterized by being carried out by small and medium producers, with little technical assistance and, in many cases, without complying with regulations; In turn, the export has been carried out by intermediary companies, which market these crops, sometimes without much control over the demands of the market; This situation has been generating spaces for business opportunities, especially with the most demanding clients, from the most demanding markets; who are looking for suppliers that comply with regulations, that support the entire value chain and that offer products of consistent quality. The financial analysis of an export company project, which is supplied by small farmers, with high investment in technical assistance, compliance with regulations, fair payments that allow them to improve their quality of life and great attention and investment in quality control, are presented as viable, profitable, and sustainable with certain risks that can be mitigated.