Examinando por Materia "Textile industry - Colombia"
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Ítem Parámetros para desarrollar la planificación estratégica en las empresas de familia de tipo Pyme que desarrollan su negocio en el sector textil y de la confección en Colombia(Universidad EAFIT, 2018) Medina Zapata, Julio César; Giraldo Hernández, Gina MaríaThe paper is meant to contribute Colombia´s textile sector, specifically the small medium enterprise (SME) family businesses -- It talks about how to minimize the risk of failure making their long-term survival -- According to the paper this is achieved by the different elements of strategic planning, that by the hand of strengths weaknesses opportunities and threats (SWOT) and a complementary mechanism of diagnosis form a concrete action plan; it allied with the model canvas (2004) create the differentiation of the product, making the company sustainable