Examinando por Materia "TURISMO CULTURAL"

Mostrando 1 - 5 de 5
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    Aciertos y desaciertos en las estrategias de promoción turística del Eje Cafetero durante los años 2010 y 2011
    (Universidad EAFIT, 2013) Mejía Gaviria, Alejandra; Zuluaga Bedoya, Resfa Yazmín; Uribe de Correa, Beatríz Amparo
    La investigación se realizó para analizar las estrategias empleadas por parte del sector privado, para la promoción turística del Eje Cafetero, durante los años 2010 y 2011 -- Partiendo de las premisas de autores reconocidos y experiencias nacionales e internacionales, se planteó un estudio de tipo cualitativo -- Esta consta del análisis de entrevistas semiestructuradas, realizadas de acuerdo con la actividad y experiencia de importantes representantes del sector privado del turismo, en las áreas de hotelería, agremiaciones y operadores de turismo -- Los resultados indican que las estrategias empleadas son congruentes con el desarrollo de las actividades sociales y turísticas de la zona -- En cuanto a los operadores de turismo, reconocen claramente los potenciales de la región -- Los operadores hoteleros evidencian una concordancia en cuanto a los sitios más visitados, considerando que se oferta una excelente calidad en los servicios, capacitación constante del personal y altos estándares de calidad -- Las asociaciones y agremiaciones evidencian el alto reconocimiento del territorio como destino turístico, tanto a nivel nacional como internacional -- Adicionalmente, existe un empleo de estrategias muy similares en los sectores, como por ejemplo el ofrecimiento de un grupo de productos: el turismo de naturaleza (Ecoturismo), el turismo cultural y el turismo de deportes y aventura -- No obstante, se resaltan algunos desaciertos, como el poco apoyo gubernamental, la falta de información por parte de la población, la falta de publicidad y promoción, la infraestructura de los aeropuertos, el costo en las tarifas aéreas y la señalización de vías secundarias y terciarias
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    Análisis de la promoción estratégica dirigida a visitantes: aportes a la construcción de la marca de Ciudad de Medellín
    (Universidad EAFIT, 2018) Sierra Cadavid, Mauricio; Rojas de Francisco, Laura Isabel; Mejía Gil, María Claudia
    Medellin is considered a city that has suffered a social transformation that has allowed to leave behind a reality of violence and insecurity to become an important touristic destination -- This achievement has been partly thanks to initiatives of different actors and organizations that, in their marketing, communication and promotion strategies, have addressed the changing processes of Medellin at sociocultural, innovation and urbanism levels, having effects on city’s residents, forming a network of allies and key actors to promote the city for visitors -- This study began by detecting, through text mining, content analysis of messages published on social networks by social actors that contribute, with their tourism promotion strategies, to the construction of the city's positioning, the strengthening of the Medellin's positive reputation and a validation through the Delphi method, which consisted of conducting a first round with a panel of experts in the area and a second round of survey to people involved in the tourism development of Medellin, with the purpose of identify data on actions, actors and marketing strategies, promotion and disclosure found in social networks that contribute to the transformation of the city -- Thanks to this, it was possible to analyze the impact of the strategic promotion to visitors of the city, on the development of a tourism offer that becomes a success case on contribution to the construction and definition of a City Brand for Medellin, contributing to its positive reputation -- Understanding that, in the development of the city image, it’s necessary to comprehend the representations and imaginaries that inhabitants have about their territory, and that the city culture is reflected in the construction of its own brand -- This work allowed to find that the city has an offer of tourism products and services, formal and informal actors and inhabitant initiatives that contribute to build its image -- Additionally, the messages that shape social dynamics around this offer and those actors are focused on people, their charisma and resilience, giving an account of the social transformation that Medellin has demonstrated and is the one that is forging its reputation
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    Diseño de modelo de negocio de turismo comunitario y responsable en el municipio de Quibdó, Chocó
    (Universidad EAFIT, 2025) Rodríguez Barajas, Juliet Stefany; Giraldo Hernández, Gina María
    This research aims to analyze community-based and responsible tourism in the municipality of Quibdó, capital of the department of Chocó. Taking these characteristics into account, a sustainable and environmentally friendly business model was designed, adapted to the natural, social, and economic conditions of the area, characterized by its great ecological and cultural diversity. Thus, it is possible to explore, care for, and conserve natural resources responsibly through the structuring of a sustainable business model that contributes to the development and quality of life of its local inhabitants, while offering its visitors a different cultural, religious, and gastronomic experience. The collection of information for this research was carried out through a questionnaire applied to more than 100 people associated with this economic activity, which allowed obtaining a general perspective on the current reality of the municipality in aspects such as tourism, informality, access costs to tourist sites, lack of tourist infrastructure, among others. Finally, a proposal was presented for the structuring of a business model in accordance with the needs and opportunities identified during the development of this research work.
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    Estudio de factibilidad para empresa de experiencias culturales en Medellín “Colombia en una Noche”
    (Universidad EAFIT, 2013) Aristizábal Botero, Santiago; Muñoz Molina, Yaromir; Uribe Ochoa, Beatríz Amparo
    The number of foreign visitors and those who come from other cities of Colombia with business and tourism purposes has been increasing considerably in Medellín in the last years -- This situation tends to continue growing, even more after it was chosen by Citygroup and The Wall Street Journal as the world’s most innovative city in February 2013 -- These visitors arrive to the city looking forward to accomplishing their main tourism and business purposes, but they also want to have experiences that let them get closer Antioquia’s and other Colombian cities’ culture and customs, in order to get to know a little more about it and come back home with an unforgettable memory -- In the same way, local companies are receiving constantly corporate partners, customers and suppliers, and they need to look after them the best way possible, in order to make a good impression on them and strengthen corporate relationships -- “COLOMBIA EN UNA NOCHE”- “COLOMBIA IN A NIGHT” will be a company of cultural experiences which will give national and foreign visitors an outstanding entertainment alternative, which is also secure, emotional and memorable -- During this experience, the attendees are going to enjoy a tour around Colombia, going over its main regions and observing the landscapes, local people, folklore and typical gastronomy. In this way, a new dynamic in the tourism industry will be generated, promoting at the same time the cultural development of the city -- The viability study of the project brings out attractive results from the economical and social scope -- Strategic, financial and market analysis, show a clear viability to carry out the business initiative, which is been projected to start in January 2014 -- Investment recovery will be accomplished within the first six months of operation y it’s being expected to have continuous growing and value generation. Initial two year-operations of the project will be held only in Medellín, in order to stabilize the company in commercial and administrative issues -- Afterwards, it is expected to be opened in Bogotá, the Colombian city that receives the highest amount of national and foreign visitors -- From the social side of the proposal, some objectives are suggested: employment generation, innovation and stimulation of cultural and tourism sectors, strengthening the image and promotion of Colombia all over the world
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    Plan de posicionamiento turístico del municipio de Zapatoca, con el fin de mejorar su competitividad como destino turístico del país
    (Universidad EAFIT, 2023) Delgado León, María Alejandra; Rojas de Francisco, Laura Isabel; Giraldo Aristizábal, Juan Camilo
    This study stems from the need to improve the competitiveness of Zapatoca as a tourist destination by facing challenges such as lack of recognition, competition with other destinations, the need to diversify its offer, improve the visitor experience, take advantage of its underutilized potential, generate positive economic effects, ensure sustainability and conservation in tourism development, as well as encourage the collaboration and participation of various stakeholders to enrich the process and achieve greater adherence to the proposed strategies. The methodology used to achieve the objectives of this research has a mixed descriptive approach, carrying out an analysis of the current situation of tourism in the municipality, including a review of the existing tourism offer, the identification of the main attractions and tourism resources of the area, as well as an analysis of the demand and profile of visitors. The main result of this research highlights that in the voices of the OTAS's and tourists who participated in the study, there is a highly positive perception of Zapatoca as a desirable tourist destination. This phenomenon underlines the presence of seductive qualities and attractive elements in the place that influence the favorable impression that travelers have of the municipality, being compared to other destinations with higher positioning. Finally, it is concluded that despite having a rich natural, cultural, and architectural heritage, there is a lack of organization of tourism promoters in the municipality and the current offer is focused on two sites of interest, so there are opportunities to promote tourism through digital media that are under- explored.