Examinando por Materia "TOFU"

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    Estrategia digital basada en inteligencia artificial : optimización del tofu para la calificación de prospectos y mejora de la experiencia del cliente en el sector inmobiliario colombiano
    (Universidad EAFIT, 2025) Monsalve Molina, Luis Daniel; Uribe de Correa, Beatriz Amparo; Serrano Rivero, Sergio Andrés
    This study proposes a digital strategy powered by artificial intelligence to strengthen customer acquisition at the top of the funnel in the Colombian real estate market. The central idea is to improve the quality of prospects and enrich their experience from the first contact, combining a specialized CRM with automated WhatsApp conversation flows. With this proposal, we seek to ease the burden on sales teams, who often spend time on low-value leads, which increases Customer Acquisition Cost (CAC) and erodes closing rates. By implementing AI chatbots and leveraging "digital footprint" análisis (online behavioral data about each visitor) we automate the detection of those who truly show purchase intent. We thus optimize key metrics such as CAC, conversion rate, Return on Investment (ROI), Return on Ad Spend (ROAS), Net Promoter Score (NPS), and Customer Experience Score (CXS).