Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Stakeholders"

Examinando por Materia "Stakeholders"

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Aplicación de la herramienta código país para la identificación de mejores prácticas corporativas en la empresa Construyendo Logística Empresarial SAS
(Universidad Eafit, 2020) Londoño Baracaldo, César Augusto; Uribe de Correa, Beatriz Amparo; Montoya Jaramillo, Ángela María
Aplicación del método del Retorno Social de la Inversión (SROI) al programa de aprovechamiento comercial de hongos amazónicos en Concordia, Inírida-Guainía
(Universidad EAFIT, 2025) Méndez Muñoz, Francy Liliana; Echeverri Hernández, Santiago
The objective of this study is to determine, measure, and communicate the social and environmental impact of the Commercial Use of Amazonian Mushrooms Program in the indigenous community of Concordia, Guainía. This information primarily aims to strengthen transparency and trust among the stakeholders involved in the program, including funders, by providing them with a high-value informational resource for their organizations. The study will clearly reflect the impact generated in the intervened community, particularly in social and environmental aspects. On the other hand, this study will be of utmost importance to the indigenous community of Concordia, as it will provide them with a tool for decision-making, attracting new investors, and consolidating a positive image by demonstrating efficiency and responsibility in the use of acquired resources. It is expected that this document will serve as a starting point for the indigenous community of Concordia to project its future while also identifying opportunities and areas for improvement. To gather the data, the Social Return on Investment (SROI) methodology will be applied to the Commercial Use of Amazonian Mushrooms Program in the indigenous community of Concordia, Guainía. It is worth highlighting that this program is in an advanced stage of implementation within the Concordia community, with plans to expand its reach with the implementation of the prototype cultivation system in other parts of the Inírida municipality. For the construction of this study, information will be taken directly from the population of the Indigenous Community of Concordia to reveal the impacts achieved during this period, thus lending dynamism and reliability to the final results. This will also expose the differential dynamics that concern work in territories with ethnic populations. It is vitally important to begin opening critical dialogues to transform the inequality gaps within communities. This will require initiatives that stem from the territory and its people, from local experiences that deserve to be replicated, as well as from experiences that were unsuccessful and should not be repeated or, if necessary, transformed. This is achieved by documenting and generating reliable information available to the general public.
Atributos para la construcción de marca lugar participativa del sector comercial "El Hueco" de la ciudad de Medellín – Colombia : representaciones sociales de usuarios agremiados
(Universidad EAFIT, 2022) Álvarez García, Helen; Gonzáles Salazar, Natalia; Rojas de Francisco, Laura Isabel
This study analyzes the attributes identified in the social representations of the users that contribute to the construction of the place brand of "El Hueco" in the city of Medellin - Colombia. A sector that offers the opportunity to know how the construction of the place brand is given by those who use the place and taking into account that in 2008 it was registered as a trademark before the Superintendence of Industry and Commerce by one of the leaders of the sector. The design and analysis seeks to recognize the role of the residents through a qualitative research exercise with an exploratory ethnographic approach and from a participatory perspective, including the narratives of nine users who are members of the most important organizations that work for formal and informal commerce in the sector, such as Centro Unido, Asoguayaquil and the Union of Informal Workers (UGTI). The findings indicate that the most relevant attributes for place branding are history, heritage and culture, brand experience and brand personality.
Corporate Governance in Colombia. Current trends
(Universidad EAFIT, 13/12/2009) Sandra Gaitán Riaño; Universidad EAFIT
Corporate Social Responsability in the Construction Industry
(Universidad EAFIT, 29/06/2009) Luis Fernando Botero Botero; Universidad EAFIT
Diagnóstico sobre responsabilidad social empresarial enfocada en el cliente interno en la compañía Diabonos S.A.
(Universidad EAFIT, 2022) Rojas Rubio, Ciro Alberto; Giraldo Hernández, Gina Maria; Uribe de Correa, Beatriz Amparo
Currently there is no Corporate Social Responsibility (CSR) system as such in Diabonos S. A., so the diagnosis was made with the collaboration of employees in order to identify the activities that may have a CSR model in the future, focused on the internal customer. The research was carried out through questionnaires, the DOFA matrix and multiple readings on CSR cited and referenced in due form in the document to find out how the company is doing in terms of CSR, what is the employees' perception of it and whether the company is socially responsible in accordance with the pyramid of basic human needs proposed by Maslow. The results obtained allowed to know the aspects to be included in a future model of Corporate Social Responsibility focused on the Internal customer for Diabonos S. A., seeking to impact each of the areas of the company and some ways of carrying out certain activities in the Model were recommended.
Diseño de la estrategia competitiva y el modelo de negocio para el cultivo de aguacate de la finca Tierra Labrantía
(Universidad EAFIT, 2021) Hurtado Mejía, Juan Camilo; Rivas Montoya, Luz Maria
Based on a Hass avocado culture from “Tierra Labrantía farm, and using the Guía para la innovación de modelos de negocios, de Giraldo y Rivas-Montoya, a business model was designed to adjust to the commercialization of this product. The business model was designed analyzing interviews from stakeholders from to the hass industry (Marketers, producers, owners and agronomist) searching and analyzing different mega tendencies related to the hass avocado. Once this elements were collected and analyzed, different components from the strategic planning tools were identified, such as the customer Jobs, pains and gains, and the activities to relief pains and create gains to the customers, and this way develop and deliver a product that achieves with all expectations, which were portrayed in the business model and value proposal canvas from Osterwalder and Pigneur, and the Bowman strategic watch, which were used to design a proper value proposal for the commercialization of the culture. Following the initiation, ideation and integration phases from the guide, the competitive strategy and business model was designed to contribute to the economic growth of this culture.
Diseño e implementación de una PMO ágil para una pyme del sector de las Tecnologías de la Información y la Comunicación TIC
(Universidad EAFIT, 2014) Gómez González, Daniel; Vargas, Javier
La PMO (Project Management Office) Ágil se convierte en una modalidad de gestión que capitaliza las mejores prácticas de la gestión de proyectos en alineación con la estrategia de las empresas -- Permite además la operatividad de la estrategia en términos de operaciones continuas y proyectos que ayudan a cumplir con la misión y a prepararse para perseguir la visión respectivamente -- Dada las condiciones propuestas por los métodos ágiles, se generan alternativas de ejecución más eficaces y eficientes, optimizando así el uso de los recursos, la alineación en tiempo real con las expectativas de los clientes y la articulación de los procesos con los estándares de calidad y operación que garanticen las altas competencias que exige el mercado -- Las condiciones de cambio constante en los mercados, sumadas a las dinámicas de actualización que viven las organizaciones, exigen el desarrollo e implementación de metodologías y estrategias de rápida implementación, de cara a las expectativas del cliente, a la optimización de las capacidades de los equipos de trabajo y a la velocidad con que se pueda ajustar el norte estratégico versus el desarrollo de las operaciones continuas de la organización -- El monitoreo continuo de los indicadores de gestión, sumados a la cultura de formación y aprendizaje por parte de todos los interesados en el desarrollo de las actividades de la organización se convierten en la variable de cambio que concede ventajas competitivas a las partes
Effect of ESG practices on earnings management : an analysis of S&P 500 companies
(Universidad EAFIT, 2023) Naranjo Alzate, Natalia; Téllez Falla, Diego Fernando
The purpose of this research was focused on identifying whether better performance in ESG scores has an impact on the quality of financial reporting, if better performance implies a decrease in the level of earnings management. To validate this hypothesis, a sample of 412 non-financial companies listed in the S&P 500 between 2011 and 2022 was studied with an annual frequency. Using a panel data model with fixed effects, it was found that ESG scores have a negative and statistically significant relationship with earnings management. This relationship is both overall and with each of the three pillars ESG (environmental, social and governance). The study shows that the implementation of good ESG practices influences the transparency of financial information, allowing stakeholders to make decisions with better quality of information.
Enfoque estratégico desde la perspectiva financiera, orientado a la creación de valor de Comunicaciones Regional Risaralda S.A.S.
(Universidad EAFIT, 2017) Álvarez Correa, Luis Gerardo; Velásquez Gómez, Ángela Patricia; Támara Ayús, Armando Lenin
The purpose of this project is to provide essential financial tools to the stakeholders and shareholders of Comunicaciones Regional Risaralda S.A.S, which support strategic business decisions, focused on the generation of value -- For the development of this project, some information was collected about the historical financial statements, representative characteristics of the company and the opportunities offered by the market in the energy and telecommunications sector, in order to evaluate current results, to identify financial risks and market (internal and external), seeking to strengthen the strategies that guarantee its sustainability in the market -- Based on the results obtained, financial projections are made for a 11-year period and the value of the company is estimated, seeking to satisfy the investors' interest in knowing the value of their organization and the ability to generate future profits and the investment return -- This is a fundamental basis for aligning processes towards the culture of value creation, through the implementation of strategies focused on meeting the needs of clients and maximizing the value of investors over time -- Likewise, the purpose of this research is also to guide shareholders in the implementation of new projects, diversification of products and services, capitalization of the company, obtaining lines of financing, entrance or withdrawal of partners and sales processes
The Espoused Values of MNEs Operating in Colombia: Their Ethical Orientation and Stakeholder Consideration
(Emerald Group Publishing Ltd., 2015-01-01) Castrillon, Sergio Alonso
Purpose - To study the values espoused by top MNEs operating in Colombia, through their vision and mission statements, in order to interpret their ethical orientation and to examine their concern toward diverse stakeholders.
Gerencia efectiva y capital humano, factores pujantes para la sostenibilidad empresarial en el departamento del Quindío
(Universidad EAFIT, 2014) Santa Fajardo, Laura Michel; Santa Fajardo, Magda del Pilar; Vargas Sáenz, Mario Enrique; Uribe de Correa, Beatríz Amparo
El estudio realizado en el desarrollo del proyecto de investigación “Aplicación de las dimensiones de la responsabilidad social empresarial (RSE) en las Mipymes del Quindío” ha permitido proponer la gerencia efectiva y el capital humano como factores pujantes para la sostenibilidad empresarial en el departamento, al abordar un análisis teórico sobre los elementos que afectan la categorización de las dimensiones de la responsabilidad social empresarial (RSE) y los stakeholders en las empresas quindianas -- De igual forma el presente artículo hace una caracterización de las competencias del capital humano de quienes pretenden ser futuros gerentes efectivos y exitosos partiendo de las competencias genéricas identificadas en el proyecto Tuning Latinoamérica y de otras competencias gerenciales clasificadas con la información suministrada por los primeros encuestados: gerentes exitosos, administrativos de gerencia media y profesionales de diferentes áreas especialistas y maestrantes en el área de administración -- Lo anterior permite hacer una reflexión sobre la responsabilidad social que tienen las universidades en la formación de los futuros profesionales, que administrarán diferentes organizaciones de acuerdo a las dimensiones de la RSE para lograr la sostenibilidad empresarial -- El tema es de interés para las comunidades académica y profesional, que pueden abordar la temática como parte de la gestión educativa y de conocimiento, dado que la empresa y la academia, gestores de conocimiento e investigación, son la base para la generación del capital humano y una gerencia efectiva socialmente responsable
Gestión del cambio para el traslado de sede de la operación de MANE sucursal Colombia: diagnóstico y plan de acción
(Universidad EAFIT, 2016) Arroyave Salazar, Juan Fernando; Uribe Ochoa, Beatríz; Correa Posada, Bibiana
El objetivo del presente documento es establecer un plan de gestión del cambio en el área de Operaciones de la empresa MANE Sucursal Colombia con ocasión del traslado de planta del municipio de Medellín al municipio de Guarne, en Antioquia, Colombia -- Son siete los ejes identificados para el desarrollo del plan: formación y aprendizaje, medición del desempeño, compensación, creación de equipos, comunicación, cultura y estructura y liderazgo -- El plan de intervención se estableció a partir del diagnóstico de la situación actual que incluye cuatro componentes: perfil sociodemográfico, identificación y valoración de matriz de impacto, identificación de los stakeholders y, por último, Predicción del Impacto del Cambio (PIC) -- Se analiza el concepto de cambio organizacional de manera amplia y se soporta con las teorías que lo explican; se busca cuáles son los modelos de gestión del cambio organizacional más conocidos y usados y cuáles son las palancas y reacciones emocionales de las personas con ocasión de los cambios planificados -- El referente en el desarrollo del documento es garantizar que las personas vinculadas al proceso de cambio realicen de manera colaborativa y participativa sus funciones, las cuales deben estar llenas de sentido y motivación para todas ellas y garantizar que el valor intangible de la organización en lugar de destruirse, se potencie y aumente según el objetivo estratégico perseguido con la planificación del traslado
Identificación de un modelo de franquicia de la marca de Hamburguesas del Oeste y el plan de mercadeo para su comercialización
(Universidad EAFIT, 2017) Ramírez Martínez, Guillermo Andrés; Salazar Gómez, Francisco Javier; Uribe Ochoa, Beatríz Amparo
Hamburguesas Del Oeste, is a Colombian company, founded 50 years ago, Del Oeste was the first organization that offered hamburgers in Colombia -- Like any other company, it has had drawbacks, but also moments of great achievements, the fact of having already reached 50 years of history, it’s a proof of this -- Although Hamburguesas Del Oeste has had moments of crisis, its current managers has been focused on a process of improvement that has been giving results, without forgetting what makes them unique and appealing to those loyal customers for so many years -- Del Oeste is a brand highly recognized and remembered in the city of Medellín and in the Valley of Aburrá -- Improvement of the product, as the main mission, and from this the improvement and standardization of processes and image are part of these achievements -- Today, it is possible to say that Hamburguesas Del Oeste can take an additional step in order to achieve greater market share -- As part of this, the top management of the organization was studying different business models that have used fast food chains around the world and, in this way, it was possible to identify that the franchise model is a highly winning model, not only for the company that allows it, besides increasing sales, to achieve a greater penetration in the market even reaching to markets that initially had not even gotten to conceive; on the other hand, it allows the franchisees to develop their own business so that they can have additional income and achieve, in some future, their financial independence -- Based on all of the reason, the problem that arose was to design a franchise model for Hamburguesas Del Oeste, a model that would be competitive in a franchise market that is becoming more and more powerful -- To achieve this, a market study had to be carried out for some models being developed in Colombia, such as McDonald's, Cocechas and Sandwich Q'bano, which allowed the model to be understood and identify those aspects that made them Successful and to construct a model that proposed value for those possible franchisees
Impacto de prácticas de Gestión humana en el cumplimiento de las metas de Responsabilidad Social Empresarial según líderes de Gestión humana en una empresa manufacturera en Colombia
(Universidad EAFIT, 2018) Merino Cuartas, Luis Gabriel; N/A
Implicaciones de aplicar estrategias de sostenibilidad en empresas medianas del sector agroindustrial
(Universidad EAFIT, 2024) Quiceno Cadavid, María Alejandra; Meneses Avella, Andrés Julián; Mesa White, Juanita
The adoption of sustainable practices at the corporate level is a fundamental pillar for the development and long-term success of productive activities. In agriculture and agroindustry, these practices gain significant relevance, as these activities play an important role in the food supply chain, provide employment to more than one billion people, and generate more than $1.3 billion in food annually, according to the WWF (World Wildlife Fund). Globally, the urgency to address the climate crisis and consumer demands, driven by growing environmental awareness and challenges, constantly pushes the sector to maintain a state of continuous improvement and adopt sustainable approaches in its practices. Considering this, this document aims, through a case study, to diagnose the reality of medium- sized agricultural/agroindustrial companies in Colombia. Using qualitative interviews and content analysis, we will explore how the implementation of sustainable practices is reflected in the company's environmental, social, economic, or corporate governance development. Additionally, we will identify the benefits these strategies bring to operational efficiency, the quality of life of their employees, the well-being of local communities, and the environment. Specifically in Colombia, acquiring knowledge and experience to implement and manage sustainability programs is prioritized. Due to their characteristics, medium-sized agroindustrial companies have the resources and the purpose of expanding into new markets but lack the implementation of these systems or do not have their strategies properly documented to measure and communicate them. In conclusion, this study proposes, through a diagnosis and improvement plan based on a business case study, to identify the intersection between corporate responsibility, environmental management, and innovation in the agricultural and agroindustrial sector. The goal is to deeply understand the challenges and benefits linked to the transition towards sustainability and contribute to strategic decision-making in this sector, under the premise that sustainability is not an option but a necessity and the key to generating value and business survival.
La gobernanza como mecanismo para la toma de decisiones en la Provincia de Cartama
(Universidad EAFIT, 2018) Ardila Usuga, León Darío; Gómez Giraldo, Robinson
Governance is proposed as a mechanism of public participation where it allows the configuration of plans, programs and projects for the communities -- It also takes into account the proposals of the Stakehorldes within the interconnection with business and social groups in the circulation and development of activities in the territories -- For this, it is addressed elements on the administrative territorial organization of Cartama, the concept of governance for decision making and the role played by stakeholders in public participation, in order to develop governance in the province of Cartama -- The implementation of a differentiated and heterogeneous governance that understands the diversity of the territories and the collective needs are a compass so that the solutions that are formulated generate public progress from the democratic participation of the interested groups
La responsabilidad social empresarial y su incidencia en el desempeño de la organización : una comparación entre empresas colombianas
(Universidad EAFIT, 2023) Sánchez Clavijo, Marvin Alexis; Rosso Murillo, John William; Téllez Falla, Diego Fernando
The scope of the research is to determine the relationship between Corporate Social Responsibility and the performance of several Colombian companies that adopt this practice. For this purpose, financial indicators of a few Colombian companies that are not only listed on the stock exchange but also have socially responsible practices are analyzed. Likewise, the ESG (Environmental, Social and Governance) index score of the selected companies is analyzed. This establishes the way in which the company's social and environmental policy is a determining factor in the generation of positioning and profitability.
Ley de sociedades comerciales de beneficio e interés colectivo : ¿un avance para un régimen jurídico de responsabilidad social empresarial en Colombia?
(Universidad EAFIT, 2020) Moreno Botero, Juan Miguel; Arango Espinal, Mónica
In this text, the author analyzes BIC corporations under a context of corporate social responsibility or CSR. To do that, the concept of social responsibility of business is studied both in Colombia and in other countries. This will lead to conclude how the state of art in Colombia is right now. With this information, it will be analyzed if the new law brings an important advance in this regime, having to observe the positive and negative aspects of the recent regulation. This will lead to a necessary focus on the objectives of the law and its actual results. After that, the author analyzes if the incentives that these BIC stamps give to corporations are effective compared to the obligations that come with them and if the law effectively regulates some possible conflictive situations that may come with CSR.
Licencia social para operar Puerto Antioquia
(Universidad EAFIT, 2023) Gómez Jaramillo, Santiago; González-Pérez, María Alejandra
Through this research work, we aimed to understand if the Puerto Antioquia project, located in the Uraba region of the Colombian Caribbean, has a social license to operate, that would allow it to be a sustainable operation faced to the future. To develop this work, we conducted a research on historical and bibliographic information, in order to study the experience of the Buenaventura Port, and also to understand the information associated with the social licensing of infrastructure projects in other countries with similar risk situations to Colombia. After studying Urabá and understanding its history of violence and social problems and comparing this reality with the social situation in Buenaventura Port, we reached the conclusion that the Puerto Antioquia project does not yet have the social license to operate. Due this, we presented a proposal for a management model that can be implemented in the region, seeking to bring the Urabá community closer to Puerto Antioquia, with the goal of allowing for a closer understanding of the needs of stakeholder groups in the region, and so, alongside the national and local governments, to enable the implementation of different plans that ensure the arrival of the port in the region brings the development that local actors require, so that they can take ownership of the project and make it a success for the Urabá region, the Department of Antioquia, and the country, as a whole general.

Examinando por Materia "Stakeholders"

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