Examinando por Materia "Social media"

Mostrando 1 - 20 de 21
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    Aspectos a tener en cuenta para una legislación sobre el tratamiento de datos de niños niñas y adolescentes en redes sociales : un análisis desde el derecho comparado
    (Universidad EAFIT, 2023) Quintero Toro, Jorge Daniel; Higuita Olaya, Daniel
    Digital social networks and access to technology have transcended the physical barriers under which information was observed. People is increasingly connected and has higher access to information, what is also increasing the risks they face on-the-grid. This is partly because of the way in which social networks are using artificial intelligence to collect data generated from user’s interactions with the network. Such information is being used to profile users for future advertising or simply to keep them connected for longer periods, so the artificial intelligence can learn more from the way the user interacts with the network. Colombian law prohibits the collection of personal data of children and adolescents. However, this prohibition has no effect, because there is easy access to digital social networks. This implies risks that can be mitigated with more efficient laws that are consistent with current reality. This entails risks for children and adolescents who, depending on their mental maturity and decision-making capacity, may or may not be able to assume these risks. Some of the risks to which children and adolescents can be subjected are the radicalization of thoughts, limiting the free development of the personality, habeas data, extortion or sexual crimes. This research becomes relevant because there are no studies about this, which implies many social risks by directly influencing the future of society such as children and adolescents.
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    Autoconcepto y uso de Instagram en estudiantes universitarios
    (Universidad EAFIT, 2019) Castro Barros, Maria Adelaida; Charry Graciano, Santiago; Echeverri Álvarez, Jonathan
    This study explores the perception of university students about the possible relationship of self-concept and the use of Instagram, therefore it was sought to identify the self-concept in some EAFIT students belonging to the School of Humanities, was also investigated the relationship that can be presented between Instagram and lifestyle in students and the influence that using Instagram has on the self-concept of college students. To know the results, a qualitative focus group was held, in psychology, social communication and political science career, where it was found as Instagram is generating a change in society through the influence it has on the subject, including personal, relational and communicational aspects.
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    El comercio electrónico y las transacciones comerciales por medio de la plataforma digital Instagram
    (Universidad EAFIT, 2022) Serna Castaño, Juliana; Cardona Arango, Laura Sofia; Toro Valencia, José Alberto
    E- commerce as a product of globalization has allowed both micro and macro companies to increase their sales and their interaction with consumers, since it has made it possible to speed up and facilitate the purchase and sale of goods and services. On the other hand, social media are a phenomenon of great importance in today's world, which have been used as a means of buying and selling between companies and consumers, for which different governments have had to advance in legal regulation. of these, in order to regularize all situations that can arise through these means and thus provide more security and guarantees to users. However, due to the current and innovative nature of these issues, there are still legal gaps in this regulation, which has drawn the attention of many legal scholars.
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    El conocimiento es poder entendiendo la correlación entre la información recolectada a través de un perfil de Instagram y el consumo de contenido de forma periódica y repetitiva en dicha plataforma
    (Universidad EAFIT, 2020) Rieder Monsalve, Paulina; Toro Valencia, Jose Alberto
    Life in the XXI century happens trought Internet, and more specifically, trought social media. This plataforms attract users attention by costumization of content, wich is constructed from the knowledge extracted in the data mining process thanks to the personal data that every user yields with the use of the service. The purpose of personalization is the augmentation of time spent online thus, the amount of personal data given. This data is the fundamental asset to digital economy. Due to the wide knowledge derived from data mining and the profound social incertion that social media has, users get trapped onto a asimetric power relationship with the companies that provide this service wich directly impacts rights such as privacy. Even though privacy has international and national regulations, its guideline is not appropiate to face the current challenges.
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    Digital footprint in Web 3.0: Social Media Usage in Recruitment
    (Universidad EAFIT, 26/06/2019) Hasan Boudlaie; Abbas Nargesian; Behrooz Keshavarz Nik; University of Tehran
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    Estudio acerca del uso que las marcas de moda en Medellín, Colombia hacen de la técnica del Storytelling a través de Instagram y recomendaciones para emplearlo efectivamente
    (Universidad EAFIT, 2022) Moreno Gómez, Camila; Acevedo Mejía, Erika Cristina; Escobar Escobar, Ana Cristina
    With the general objective of establishing recommendations so that fashion brands in Medellín, Colombia, can effectively incorporate Storytelling into their Instagram accounts, this research began by determining the relevance of said social network for fashion brands’ communications. Then, it was identified which fashion brands in Medellín effectively use Storytelling in their Instagram profiles. In addition, the content published in the Instagram profiles of some brands in this city were analyzed, to study how they use Storytelling. To achieve the general and specific objectives of the research, qualitative methods of data collection and analysis were used. Although multiple studies have been carried out on the benefits of the use of Storytelling by brands, others that have focused on the use of Storytelling through social networks, and a few others that have done so with an emphasis on fashion brands, there is still a research gap regarding the use of Storytelling by fashion brands in Medellín, through Instagram. This study aims to analyze this issue in the city of Medellín.
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    Factores de la comunicación organizacional en asociaciones sin ánimo de lucro
    (Universidad EAFIT, 2023) Acevedo de la Ossa, Juan Esteban; Tabares Quiroz, Juliana
    The document presented below is the result of a research that demonstrates how Non-Profit Associations in Antioquia manage communications. It also proposes a practical guide that, in a simple way, provides tools to companies in the social sector to carry out their basic communication.
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    ¿Influyen los eventos de moda en la construcción de la imagen de una ciudad?
    (Universidad EAFIT, 2020-12-01) Martinez Guerrero, Christian Alexander; Martinez-Guerrero, Christian Alexander; Ceballos, Lina; RojasDeFrancisco, Laura; Monroy Osorio, Juan Carlos; Estudios de Mercadeo
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    Percepción de usuarios entre 18 a 23 años sobre el uso de Tik Tok y su posible influencia en el estado de ánimo
    (Universidad EAFIT, 2023) Rivera Posso, Gabriela Lucia; Lemos Hoyos, Mariantonia
    The objective of this study is to identify people's perception of how they use the TikTok application and investigate possible changes in mood that may occur during or after viewing content on the platform. Semi-structured interviews were conducted to explore how these users utilize TikTok and whether it significantly affects their mood. Fourteen students from different universities in the city of Medellín, aged between 18 and 23, participated in the study. The findings showed that all participants perceived a change in their mood while using TikTok and/or afterwards. Furthermore, the importance of understanding the influence of social media on young people and the psychosocial phenomena that arise from it are discussed. It was concluded that excessive use of social media can have a negative impact on people's emotional well-being.
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    El personal branding en los profesionales de ciencias económicas : de la academia a la vida real
    (Universidad EAFIT, 2021) Velásquez Arana, Juan Manuel; Villegas Castaño, Guillermo León
    The concept of brand has been widely studied in academy as a subject of study in order to address elements of marketing such as the positioning of companies, institutions or public figures. However, the field of Personal Branding or personal brand is yet to be developed in many areas, contexts and specific professions. This work aims to analyze the influence of Personal Branding in the marketing of economics professionals in the city of Pereira, Risaralda, Colombia, a field that has had a slow opening to the concept, development and application of the personal brand.
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    Plan de mercadeo para Inversiones Fernando Iral S.A.S.
    (Universidad EAFIT, 2021) Chacón Iriarte, Jorge Antonio; Zúñiga Raigoza, Jaime Alberto
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    Plan de posicionamiento de marca para BOREAL
    (Universidad EAFIT, 2020) Botero Góez, Verónica; Villegas Gómez, Juliana
    Every day, the competition in the Colombian market, is growing, making the brand positioning a harder challenge, but if a right study to know what the target of the brand BOREAL wants to consume on social media, it will be easier to create a branding plan in which the communication will be way more effective, showcasing the best qualities of the brand and not only creating a great top of mind, but also a remarkable top of heart. To achieve this, an exploratory study with a qualitative focus has been made, in which for starters, a review of the literature has been made studying what some of the most remarkable marketing gurus had said in the past such as Aaker, Al Ries and Godin. Following this, eight interviews were made to know what the customers and followers of BOREAL are looking for in the content they consume on social media and also what they look for in a brand in general and finally, a case study of two brands with a national and global focus that have positioned their brand effectively and have created a great community in their social media platform. The results obtained from the study, were to fulfill the following goals: (A) know what the behavior patterns are for the target in social media, (B) identify the benchmark and strategies to reply and finally (C) evaluate the trends in communication and social media marketing. The goals set in this study, allowed the following results to be found: the frequency in which the brand need to post in social media to stay relevant and not saturate with unwanted publications, the content that need to be created in order to accompany the products and create a deeper connection with the follower, and finally, if the brand need to use strategies such as influencer marketing to reach a wider audience or if it needs to look for a more organic approach.
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    Prácticas en redes sociales para la comunicación pública de la ciencia y tecnología en centros de conocimiento científico
    (Universidad EAFIT, 2024) Roldán Gómez, Isabel Cristina; Hermelín Bravo, Daniel; Arias Mejía, Juan Camilo
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    La publicidad engañosa en Colombia : mecanismos de reparación de los consumidores y responsabilidad de los sujetos involucrados
    (Universidad EAFIT, 2020) Soto Salazar, Sofía; Gómez Franco, María del Carmen; Aramburo Calle, Maximiliano Alberto
    Misleading advertising is a restrictive practice, prohibited by the Colombian law, which aims to mislead, deceive or confuse the consumer, when advertised products and services do not comply with the conditions offered; causing a negative impact on consumers and the market. The present work seeks to define the relevant concepts in terms of misleading advertising, by determining and analyzing the legal tools that consumers have when they are affected by such a restrictive practice in Colombia. Although it will analyze the concept of damage in misleading advertising and the legal responsibility of the subjects involved. Likewise, we will analyze in an abstract and concrete way the regulation of misleading advertising and the most important legal mechanisms enforced in countries such as Spain and the United States, in order to understand how this phenomenon is regulated in these countries to propose criteria that allow consumers to be protected in a more efficient way against misleading advertising in Colombia. Finally, this work will consider into account the implications and effects of social media and influencers on the commission of this restrictive practice.
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    The role of a fashion spotlight event in a process of city image reconstruction
    (Elsevier, 2020-08-18) Ceballos, L.; Monroy, J.
    Despite the academic interest in city branding, further empirical studies are needed to explore the use of spotlight events in rebuilding images of cities. Colombiamoda, a trade show held annually in Medellin (Colombia), is internationally recognized as one of the main fashion weeks in Latin America. Using social representation theory and a netnographic approach, this study explores online representations of Colombiamoda regarding the city image of Medellin. With a complex network analysis of social media contents, this research models the community structure of the collective dynamic behavior of actors interacting online around the topic of Colombiamoda. Data visualization revealed 11 clusters or main topics of conversation among online users, such as fashion, catwalk, etc, which had Medellin as a transversal topic of conversation. Findings suggest that the role of Colombiamoda in the process of reconstruction of the city image of Medellin is to act as a cobrand between three types of brands: the brand event, the city brand, and the brands involved in the social media audience of Colombiamoda. Data analyses reveal that these brand alliances are created, articulated, and reinforced online via brand and narrative engagement. To further increase the leveraging between Colombiamoda and Medellin, researchers recommend that the brand strategy of the city, as well as the event, should rely on the preexisting positive associations with the topic of fashion to facilitate a joint presentation of brands. Insights are useful in reformulating city branding strategies and urban policy, as well as providing theoretical, managerial, and methodological implications.
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    Self-Management, Social Entrepreneurship And Social Innovation: A Content Analysis Of Messages In Twitter
    (INST TECNOLOGICO COSTA RICA, 2019-01-01) De Francisco, LR; Prada, JFM
    Messages published in Twitter, related to the hashtags in Spanish "#Autogestion", "#EmprendimientoSocial" and "InnovacionSocial", are analyzed. These messages were obtained through data mining, collected during two years, then filtered and evaluated by thematic analysis of contents. The purpose is to analyze social practices related to new paradigms of organization and management aimed to the self-resolution of needs, from an innovative social perspective, in Spanish-speaking scenarios, using digital environments as alternatives to traditional ways of managing and forming organizations. The analyzed message's corpus shows how digital environments are used to undertake diverse initiatives, carried out through autonomous management to build support networks, in order to obtain resources and information through associations, solidarity and mutual help. These elements are key to define the concept of management in contemporary organizations.
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    Social media use by young Latin American consumers: An exploration
    (Elsevier Ltd, 2018-07-01) Bailey A.A.; Bonifield C.M.; Arias A.; Universidad EAFIT. Departamento de Ingeniería de Diseño; Ingeniería de Diseño (GRID)
    This paper reports on a study that was undertaken to explore the factors that drive social media use among young consumers in Latin America, a region of the world in which such studies have been sparse. The research involves the application of an extended TAM, with the addition of three new model variables whose impact on social media use have not been explored previously: social facilitation experience, fear of missing out (FoMO), and general online social interaction propensity (GOSIP). In addition, the outcome variable relates to active social media behaviors, a novel dependent variable in this stream of research. The model is tested using SEM. The results show that social influence, social facilitation experience, perceived ease of use (PEOU), and perceived enjoyment (PE) are all significantly linked to perceived usefulness (PU) of social media; however, FoMO is not. GOSIP, PU, and PE are positively related to attitude toward social media use, which is positively related to active social media behaviors. We discuss the results and provide limitations and avenues for future research. © 2018 Elsevier Ltd
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    ¿Son importantes los eventos de moda para Medellín?
    (2020-12-01) Martinez Guerrero, Christian Alexander; Christian Alexander Martinez-Guerrero; Ceballos, Lina; RojasDeFrancisco, Laura; Monroy Osorio, Juan Carlos; Vicerrectoría de Descubrimiento y Creación