Examinando por Materia "Slow fashion"
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Ítem Análisis del concepto de moda lenta con los consumidores de la ciudad de Medellín(Universidad EAFIT, 2020) Villa Medina, Lina Marcela; Ceballos Ochoa, Lina María; Mejía Gil, María ClaudiaÍtem Consumo socialmente responsable de vestuario en el Valle de Aburrá(Universidad EAFIT, 2019) Montes Ochoa, Alejandra; Mejía Gil, María Claudia; Ceballos Ochoa, Lina MaríaÍtem Plan de mercadeo para la empresa Slow(Universidad EAFIT, 2024) Torres Aguirre, María Alejandra; Henríquez Días, Ángela María; Mejía Gil, María ClaudiaThe textile industry comes to society as a driver of the economy, but with changing trends and unbridled production, it also comes as a generator of waste, debris and negative impacts on the environment. Slow, a B2B2C company, was born from the lack of knowledge on the part of people and companies about the proper management of textile waste, seeking to be their best ally in the collection of waste, transforming it, reintegrating it into the chain, and, finally, raising awareness about this industry. Therefore, this work studies fast fashion, its beginnings, the changes and the impact it causes on society and the environment, as well as the proposal of slow fashion as an alternative to mitigate these impacts, starting from a society that is increasingly aware of the processes of companies, their raw materials and their commitment to the environment. In this way, a qualitative research will be carried out with small, medium and large textile industry companies in the city of Medellin, with the aim of analyzing their brand philosophy, processes, generation and management of waste, as well as their knowledge of regulatory laws. With the above, it is expected to have information about the awareness of these companies regarding the products they make and their impact; the strategies or alternatives for the waste they generate; their knowledge and clarity about the laws that will begin to govern around this issue; and, finally, their willingness to pay for a waste collection service taking into account the new regulations.Ítem Slow Fashion : realidad y retos de las marcas en Colombia(Universidad EAFIT, 2023) Restrepo Correa, Laura Camila; Kerguelen Correa, Cynthia Elena; Ceballos Ochoa, Lina MaríaThe fashion industry is one of the most polluting and one of the best known for its poorly paid and undervalued workforce. For decades, work has been done to be more aware of the care of resources and the environment, which is why different movements were born worldwide to reduce negative impacts; one of them is known as slow fashion. This study pretends to understand this movement in Colombia, its main objective was to determine the challenges faced by Colombian brands that have slow fashion as their philosophy. To do this, it was essential to identify the Colombian brands that currently have this model as a philosophy; define the characteristics they must have and study the advantages and disadvantages of this model. In this qualitative research, data was collected through observation and short interviews with owners of Colombian sustainable fashion brands. In general terms, the study showed that brands have a similar concept regarding slow fashion and its characteristics, alluding to the fact that this model is defined as the marketing of high-quality garments with timeless designs, always based on sustainability from all its fronts, such as waste management, use of environmentally friendly raw material and good working conditions for their employees. It was found that for some brands, the issue of sustainability is part of a commercial and marketing strategy. In contrast, for others, it is a true philosophy that aligns with all their purposes and actions. On the other hand, the main challenges that these brands mentioned are related to the high costs of raw materials and little knowledge about the importance of sustainability from consumers who do not value this type of initiative. These findings allowed us to have a real vision of the challenges that brands currently face when implementing this business model and based on these, some recommendations were made so that current and future fashion brands can mitigate these challenges and implement a slow fashion model with a better understanding of the environment.