Examinando por Materia "Sesgos cognitivos"
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Ítem Análisis del impacto económico de los sesgos del comportamiento en la gestión empresarial colombiana : estudio de caso(Universidad EAFIT, 2024) Parra Pinzón, Sandra Viviana; Sánchez Ribero, Gustavo AlbertoÍtem Diseño y análisis de una encuesta de perfil de riesgo para clientes inversionistas, incorporando elementos de finanzas conductuales con apoyo de inteligencia artificial(Universidad EAFIT, 2023) Serna Escobar, Oscar Felipe; Salgado Delgado, Tatiana Andrea; Cardona Llano, Juan FelipeThe traditional finances have based their hypothesis in efficient markets (Fama, 1970), which states that investors act and make optimal decisions in a rational way supported with market information that is available, using quantitative methods that allows them to know which could be the best alternative when you are investing. Nevertheless, during the last decade theories have taken relevance such as how emotions play an important role in individuals who are making those decisions. This has allowed us to know that humans are not as rational as people believe. On the contrary, on many occasions they can be carried away by situations they are facing, acting impulsively and irrationally (Hirshleifer, 2017). This can lead to inefficiencies in the market, in many cases this can result in big losses for the investors (Shleifer, 2000). This takes to the importance of generating strategies and methodologies that allows one to know how to integrate which are the reasons and motivations by which people decide to make an investment, that is, how individuals can identify not just their own risk profile, but also their behavioral profile.Ítem Efectos de la inteligencia artificial en el mantenimiento de los sesgos cognitivos(Universidad EAFIT, 2019) Montoya Gutiérrez, Santiago Andrés; Lemos Hoyos, MariantoniaÍtem Emociones y sesgos en la inversión en mercados financieros(Universidad EAFIT, 2023) Ramírez Restrepo, Esteban; Mora Cuartas, Andrés MauricioÍtem Exploración de la influencia del efecto cheerleader en la atención visual de los consumidores en la publicidad digital de lencería femenina en Medellín(Universidad EAFIT, 2024) Clavijo Echeverry , Valentina; Marín Tamayo, Alejandro; Gaviria Rincón, María José; Mejía Gil, María ClaudiaThis work was born from the interest of exploring the Cheerleader Effect, a visual cognitive bias in which people are perceived as more attractive when they present themselves in a group than individually and understanding its influence on consumers of women's underwear in Medellín, when observing the digital advertising carried out by women's lingerie brands. Concepts such as perceptual process and visual perception process were developed throughout this work, understanding that they are terms linked to cognitive biases. The research was developed qualitatively and was supported by data collection instruments, such as the eye tracker and the in-depth interview, to understand whether this bias generated changes in the participants' visual attention to the models of the images. images. advertising, answering the question about how the Cheerleader Effect influences this perceptual process, as well as contributing to the study of this bias that did not yet have research carried out in Colombia from the field of marketing. 30 women between 18 and 34 years old who live in Medellín and are located in strata 4 and 5 of the city were interviewed. In addition, they are women interested in purchasing women's lingerie for daily use from brands such as Leonisa, Tania, Bronzini and Punto Blanco. This research shows that the Cheerleader Effect does influence the visual attention of the participants, showing greater interest in group images than individual ones.Ítem Incidentes viales en Medellín : una propuesta para su reducción desde la economía conductual(Universidad EAFIT, 2021) Algarra Alzate, Melissa; Wachter Espitia, Johann Eduardo; Silva Jaramillo, SantiagoThis investigation aims to propose a public action as an instrument based on 'nudges' as an alternative that contributes to mitigating the public problem of injuries and deaths due to road incidents on Avenue 64C (North highway, Medellín). A proposed semantic change is that it considers injuries and deaths on the road as incidents, and not as accidents since the former are understood as a public health problem and are not generated accidentally, but their causes correspond to human errors, failures in road infrastructure, speeding, etc. Given the above, a review of literature and case study was carried out to determine connections between the behavioral sciences, public policy and road safety. Finally, a series of recommendations are presented for the public interventions specifically in Avenue 64 C (North highway, Medellín), and some conclusions of set research.Ítem Intervención comportamental para que las personas de una empresa del sector constructor en Medellín aprendan a identificar alertas de phishing(Universidad EAFIT, 2024) Bravo Giraldo, Andrea; Arcila Ossa, María Alejandra; Vélez Ruiz, Sebastián; Cardona Mesa, LauraThe exponential growth in digital adoption in the daily lives of Colombians has facilitated our everyday activities but also exposed us to new cybersecurity risks, such as phishing. Phishing is a type of fraud that deceives individuals into taking actions that expose themselves or their organizations and steal confidential information or money. Phishing attacks cannot be prevented solely through technology, as attackers exploit individuals and their cognitive biases. This paper describes a behavioral Boost intervention within the context of the Master's degree in Behavioral Studies at EAFIT University. It aims, through a pre-experimental design, for members of a construction company in Medellín to be able to correctly identify whether an electronic message contains phishing alerts. We will address the selected target behavior, the individuals and institutions involved, the behavioral focus we aim to modify, as well as the details of the intervention, limitations, results, and conclusions. Although the intervention did not achieve a statistically significant impact, the descriptive analysis showed a 5% improvement in the ability to identify warning signals, in both phishing messages and legitimate messages from institutions. We hope this work contributes to the strategies of institutions and individuals in addressing this issue.Ítem Intervención comportamental tipo Nudge para incentivar el hábito de ahorrar : estudio de caso Ruta Progreso(Universidad EAFIT, 2021) Restrepo Castro, Juan Esteban; Montoya Jaramillo, Salomé; Zabala Uribe, Elizabeth; Echeverri Álvarez, JonathanÍtem Reducción de barreras y ampliación de beneficios, para aumentar la afiliación de trabajadoras remuneradas del hogar a la seguridad social(Universidad EAFIT, 2023) Londoño Jaramillo, Sara; Montoya Jaramillo, Salomé