Examinando por Materia "Servicio"
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Ítem Buenas prácticas en innovación. Un estudio en el sector servicios(Universidad EAFIT, 2010) Parra Ramírez, Rubén Darío; Correal Franco, Sara; Universidad EAFITÍtem Estudio de prefactibilidad de un proyecto de información con inteligencia artificial, para empresas clientes de una entidad financiera(Universidad EAFIT, 2019) Ortiz García, Jorge Mario; Ciro Parra, Jefferson Ferney; Gómez Salazar, Elkin ArcesioThe purpose of this research is to evaluate the pre-feasibility studies elaborated for the creation of a service that uses analytics and Artificial Intelligence (AI), oriented to provide information and recommendations to the shops that have contracted with Bancolombia S. A. the sales service with debit and credit cards. There is a great opportunity to generate value for the commercial sector through the processing of the information produced in the transactions made in POS (point of sale) and its join with the customer databases that the bank already has. Furthermore, are considered technologies that have taken great relevance in the last decade, such as analytics and Artificial Intelligence, because of the abundance of processable data that arise daily. In the first stage were consulted in the literature the backgrounds, generalities and advances that have occurred in both technologies, as well as their implementations, to have a general overview of their evolution and to know their scopes; later, to carry out the research, the viability of a project was evaluated through pre-feasibility studies of the UNIDO methodology. The studies covered by such methodology include the analysis of the national environment and the specific sector in which the project is to be developed, the market that exists for the service that is intended to be created, the technical characteristics necessary to carry it out, the staff, their academic background and the professional experience needed to be able to participate in the project, the financial properties that must be kept in mind and the risk management to prevent negative impacts on their implementation. All previous is complemented to build a perspective that allowed us to make the best decision regarding carrying out the project or to desist in such endeavor.Ítem Lineamientos para un modelo de ecosistema de innovación social universitario en la Pontificia Universidad Javeriana(Universidad EAFIT, 2023) Torres Oviedo, Daniel Esteban; Vargas Sáenz, Mario EnriqueThis research is based on the idea that social innovation solves the society challenges through wide participation with all social actors possible to get involved in solving these problems. Universities are a fundamental actor, in the knowledge society, because they have accumulated and concerned scientific knowledge through teaching and research for decades. However, the role of universities has become more active and has begun to develop searches for more intervention in social challenges. At this point, the Social Innovation appears as a possibility to continue developing this functions and serve their capacities to the society. The research starts approach the question of how the academy can participate and promote the Innovation Social processes. Given the above, this research takes the PUJ (Pontificia Universidad Javeriana) as a reference to understand how, with the framework of serving society and influencing socio-environmental challenges, the innovation ecosystem operates and if said ecosystem has innovation social traits. In this case study, we proceed to compare the PUJ Model ecosystem with another university ecosystem proposed by the Tuning Latin America Project called ISUR (Responsible University Social Innovation). After the comparative exercise, we proceed to investigate inside PUJ, through self-assessment exercise and interview, the level of social innovation capacity that the Institution has. Finally, we proceed to provide some key guidelines so that the current PUJ Model can develop main elements to become increasingly an social innovation ecosystem.Ítem Plan de mercadeo para la pyme Centro Óptico Internacional(Universidad EAFIT, 2021) Vanegas García, Robert Alexander; Ruiz Velásquez, María Andrea; Ocampo Arcila, Isabel CristinaÍtem Plan de negocios para la creación de una empresa de logística de carga en el área de Miami(Universidad EAFIT, 2023) Correa Cardona, Juan Camilo; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz AmparoÍtem Plan estratégico de mercadeo diseñado para la empresa Darrow(Universidad EAFIT, 2022) Calle Restrepo, Vanessa; Zuñiga Raigoza, Jaime AlbertoÍtem Plan exportador para Feeling Company S. A. S.(Universidad EAFIT, 2022) Gómez Fernández, Tomás; Henríquez Díaz, Ángela María; Uribe de Correa, Beatriz AmparoÍtem Proceso de ASC - INVESTIGACION BASICA: ATRIBUTOS DE LA EXPERIENCIA DE MARCA EN EMPRESAS DE SERVICIOS EN COLOMBIA(Universidad EAFIT, 2021) Mejía-Gil, María Claudia; Bejarano Botero, Luis Mauricio; Villegas Gómez, Juliana; Universidad EAFITOrganizations have multiple characteristics to compete in the market, in which finding a space and differentiating is increasingly difficult. When delving deeper into the implementation of the Service Design methodology, a gap is found in the definition of the characteristics that the brand experience should have. This is why the purpose of this study is to develop a method that allows organizations to establish Brand variables, which function as a guide for a service design focused on experience. This is intended to be resolved through a qualitative method, through the technique of in-depth interviews, with 4 experts in the area of services and branding and nine strategists and leaders with experience in service companies in Colombia. The main result was that there is no reference or unified methodology to translate brand attributes into user experience. This work presents a proposal for a three-step process to translate brand attributes into experience.Ítem Servitización : transición de un modelo de negocio centrado en el producto a uno centrado en el servicio(Universidad EAFIT, 2020) Duque Tobón, Carolina; Gómez Zuluaga, Mateo; Mejía Gil, María Claudia; Bejarano Botero, Mauricio