Examinando por Materia "Service design"
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Ítem Diseño del servicio en el negocio de las fintech : PaoPresta(Universidad EAFIT, 2021) Betancourt Villamil, Paola Andrea; Cárdenas González, Yeffer Alberto; Giraldo Hernández, Gina María; Cadavid López, Ángela MaríaFinancial services have changed over the world. Currently, there are more companies that provide financial services through technological tools, without being a bank, which are known as fintech. PaoPresta is a Colombian fintech that lends up to 300.000 COP for a maximum 30 days. Nowadays, it has 46 VIP clients. Due to the knowledge of these VIP clients, a better market segmentation is sought. At the same time, through the Service Design, the retention of these clients is expected, and offering an optimal experience for users, will allow to consolidate a unique value proposition in the fintech market.Ítem Diseño y desarrollo de una unidad odontológica portátil para la empresa New Stetic S.A.(2008) Giraldo Velásquez, Daniel Lisandro; Loaiza Restrepo, Juan Manuel; Martínez Cadavid, José FernandoÍtem Hacia la experiencia ideal de recién egresados de EAFIT Bogotá(Universidad EAFIT, 2020) Escobar Chaparro, Yadira; Bejarano Botero, Luis MauricioKnowing the user experience for marketing has been a powerful input that allows improving the value proposition of services, the relationship with users and communication. For this research project, it is proposed to identify the experience of recent graduates of the postgraduate programs of the EAFIT University in Bogotá and the generation of ideas that will address the challenges that EAFIT in Bogotá has in the short, medium and long term based on existing capacities and knowledge of the needs of this stakeholder. According to Itinerary 2030, - the institution's strategic plan - the growth of EAFIT is expected to be leveraged in its headquarters and for this work the situation of EAFIT Bogotá will be studied, being a place of strategic importance for the University due to its projection capacity of missionary activities. The service can be a determining differentiator of the value offer of higher education institutions, so this proposal is necessary to have inputs to co-create the value proposal with the graduates, while strengthening the ties of the Eafitense community in the city. This work also seeks to contribute to the fronts and strategies prioritized by EAFIT through the 2030 Itinerary (EAFIT, 2018).Ítem Optimizando la pronta moda : investigación sobre la percepción del consumidor sobre el ofrecimiento de servicios de impresión digital textil directa en Medellín, Colombia(Universidad EAFIT, 2020) Guzmán Botero, Luis Manuel; Acevedo, Erika Cristina; Jiménez, María AlejandraThe following research exercise aims to know the expected services by the people who has the purchase decision, regarding the textile personalization trough Digital Direct Printing, in textile manufacturing companies and clothing brands in the Aburrá Valley, Antioquia, Colombia. Likewise, it pretends to identify if the expected services are consistent with those offered by direct digital printing machines, to have convincing arguments that support the investment decision in this new technology in the company Estampados Divitex SAS. The research method used is qualitative with an exploratory nature. The information collection tools used in this case, are in-depth interviews, in order to understand the perception that the customer have from the services received by the machine. To analyze all the information will be used a simple content analysis.Ítem Plan de mercadeo de 2023-2024 para una Pyme de Medellín, Colombia, orientado al nuevo mercadeo de servicios(Universidad EAFIT, 2023) Herrera López, Brodny Yessid; Tamayo Bustamante, Jairo AlejandroÍtem Revisión sistemática de la literatura sobre diseño de servicio al cliente interno en el contexto empresarial.(Universidad Eafit, 2019) Cadavid López, Catalina; Rojas de Francisco, Laura IsabelThe service at present is the sector of the economy that contributes greater income to Colombia. The figure of this contribution is the development index of any country; However, since it is a trend sector, there are still many theoretical gaps to define and delimit concepts of the respective logic, such as good, product and service. This report for degree work reviews the literature that deals with the design of internal service in the business context, within the framework of a teaching project at Eafit University. A literature review was conducted from 2007 to 2017, based on service marketing and SD; In this last topic, the methodology, the process and the corresponding thought were investigated and, specifically, in relation to the internal design of the service. Literature on service design applied to the management of internal clients was selected and the coinciding or divergent elements in the different positions of the publications on customer service were analyzed. The methodology was qualitative, carried out through the process of systematizing the information collected and reflected in matrixes in Excel. The results differentiate two major logics: the dominant service and the service. Both revolve around the creation of value because they privilege the method of cocreation. The study provides its own design for the systematization of information obtained from literature review