Examinando por Materia "Retail"
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Ítem Análisis de la implementación del modelo de negociación VMI, como estrategia para mejorar la administración del capital de trabajo en una empresa del sector retail : caso Comercializadora Textil S.A.(Universidad EAFIT, 2021) Navarro Ramírez, Andrés Felipe; Rojas Zamora, Marco Fernando; Vergara Garavito, Judith CeciliaThis paper analyzes the implementation of the VMI negotiation model as a strategy to improve the management of the working capital of the retail company Comercializadora Textil S.A., dedicated to the commercialization of clothing items. This change in the business model was developed as a response to the economic crisis consequence of the global COVID-19 pandemic, as well as at the national strike that took place in various cities and lasted over a month in 2021. Through compilation, analysis and elaboration of historical financial data indicators of the company, it was possible to show a positive change in liquidity, inventory management and significant savings in working capital.Ítem Análisis situacional de Supermercados Mi Canasto(Universidad EAFIT, 2021) García Gómez, Gerson Daniel; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz AmparoObjective: To elaborate a situational analysis of the grocery store chain Mi Canasto. Conceptual frame of reference: The main conceptual axis of the situational analysis focuses on the understanding of what strategy is, the tools used to analyze the external and internal sectors, to then generate the situational analysis that allows the identification of the development strategies. Methodology: Based on previous theoretical models, we first collected information through semi structured interviews to experts. Afterwards analyzed how the external sector behaves making use of the previously collected data. Then analyzed the internal side of the organization and finally concluded elaborating the situational analysis. This will enable the development of specific strategies to successfully compete in the market.Ítem Competition policies for the internet market in Colombia: Impact on entrepreneurship(Academic Conferences and Publishing International Limited, 2019-01-01) Osorio A.M.; Rendón J.J.G.; Osorio A.M.; Rendón J.J.G.; Universidad EAFIT. Departamento de Economía y Finanzas; Estudios en Economía y Empresa (GEE)The internet is one of the most important services worldwide, its use and increase in coverage are between the main concerns of development agendas. These markets tend to be highly concentrated, and competition policies have few tools to differentiate between companies with market power or possible abuse of it. The development, innovation, and research in the technology and telecommunications sector is growing and is promoted by the government. There are many entrepreneurs that need broadband for their business; that is the main reason for studying this sector. In Colombia, the Organisation for Economic Cooperation and Development (OECD) made recommendations for the telecommunications market, including the Internet, to improve not only the indicators but also the policies. The competition policies for the internet market in Colombia generate an impact on consumers and of course on entrepreneurship. The competition policy is made for the companies that have direct contact with the final consumer, so the wholesaler can manage different prices and practices that can affect the final consumer but there is not a clear policy for them. The aim is to analyze the Internet market in Colombia between 2010 and 2015 in a theoretical and empirical way, what is the impact of vertical integration on companies, competition policies and especially in the entrepreneurship. In Colombia, 75% of the population lives in the urban area. According to data from the OECD, the gap in the use of information and communication technology (ICT) in large and small companies is high, only 20% of small medium enterprises (SMEs) are connected to the internet; this figure is low, given that 96.4% of companies in Colombia are microenterprises. The competition policy for the internet sector in Colombia is focused on regulating the retail market, which has direct contact with the end users of the service. It is common to hear that the superintendence of commerce, industry, and tourism has sanctioned an enterprise, but they still have a lot to do in the regulation of the wholesale market of the internet. The concentration of the internet market in Colombia has a clear impact in all the entrepreneurship because, compared with other countries, in Colombia is more expensive to work with internet so, this has an impact in innovation, research, and competition. © Proceedings of the 14th European Conference on Innovation and Entrepreneurship, ECIE 2019. All rights reserved.Ítem Control y gestión de inventarios y su impacto financiero en el sector del retail en Colombia(Universidad EAFIT, 2024) Aristizábal Gómez, Cindy Vanessa; Castellanos Acosta, Biviana del Pilar; Sánchez Ribero, Gustavo AlbertoÍtem Determinantes de la quiebra empresarial Almacenes la 14(Universidad EAFIT, 2022) Córdoba León, Carlos Edmundo; Portilla Rico, Jesús David; Vergara Garavito, Judith CeciliaÍtem Determinantes del precio de reventa en el mercado de calzado deportivo en Estados Unidos(Universidad EAFIT, 2021) Salazar Salazar, Juan Pablo; Vega Arteaga, Sebastian; Puerta Álvarez, Henry DanielÍtem Economic opportunities of AMI implementation : a review(Universidad EAFIT, 2019) Rodríguez Nieto, María José; Vélez Castaño, Lucía; García, Jhon JairoAdvanced Metering Infrastructure (AMI) is rapidly becoming a key element for the modernization and disruption of power grids, generating benefits and opportunities to all actors involved in its implementation. In order to guarantee a correct deployment of AMI, a wide knowledge of its advantages and challenges is needed, that takes into account previous experiences and latest advances that have been made in the field. In this paper, a review of literature is used as a mean to collect the relevant information concerning AMI, so as to conclude which are the opportunities that AMI provides to all parties involved. This is achieved by searching in the most important data bases and specialized sources such as IEEE and IEA. It was found that this infrastructure, does indeed help improve efficiency and leads to positive economic effects impacting variables like costs and prices.Ítem Endogeneidad en sistemas de precios : una visión desde la empresa(Universidad EAFIT, 2020) López Orozco, Juan Cristóbal; Botero García, Jesús Alonso; Chaparro Cardona, Juan CamiloUsing transaccional data from the leading retain chain in Colombia, a two-stage model is used to correct for endogeneity bias in a pre-existing price-elasticity of demand model. OLS results are compared to those of Instrumental Variable regression for categories of products. Data related to work-related mobility restrictions is used as an instrument for the price time series with the intention of capturing the supply shock resulting from the first months of quarantine associated with COVID-19. Results were found to vary significantly between product categories but overall elasticity coefficients were being underestimated by the OLS modelÍtem Estudio de factibiidad para la creación de una empresa de comercialización de productos saludables a través de máquinas vending en la ciudad de Medellín(Universidad EAFIT, 2020) Velásquez Gómez, Sebastián; Ospina Patiño, Diana Isabel; Gómez Salazar, Elkin ArcesioÍtem Impacto de la aplicación Fintech de crédito digital en el crecimiento de la empresa TIENDACOL SAS(Universidad EAFIT, 2023) López Chamorro, Susana; Durango Gutiérrez, María PatriciaÍtem Plan de mercadeo Pick to Light EAFIT(Universidad EAFIT, 2022) Henao Ochoa, Natalia Paola; Zuñiga Raigoza, Jaime AlbertoÍtem Reporte Burkenroad Grupo Éxito 2020(Universidad EAFIT, 2020) Villada Atehortua, Karen Alejandra; Montoya Madrid, Sara; Tamara Ayus, Armando LeninÍtem Retos y desafíos de las grandes empresas colombianas del sector retail en la consolidación de los canales de ventas digitales(Universidad EAFIT, 2022) Montoya Jiménez, Andrés David; Higuita Olaya, Daniel; Tamayo Bastidas, CarolinaIn a growing Colombian economy and in the midst of different accelerated processes of digital transformation, large companies dedicated to the retail mass consumption sector, frequently have to face different challenges to be able to consolidate their digital sales channels. This is how, the present study sought to establish and describe the challenges and characteristics of these channels inside these organizations, thus their structures. Through a descriptive-research with mixed methodology, it approached leaders and experts of the industry with semi-structured interviews and validating surveys, mainly finding two type of structures and a set of challenges and treats in common, where the Covid-19 pandemic, the support of the upper management and the obstacles with logistics consolidated as the a higher impact challenges for these companies. Finally, this study let the door open towards new investigations that could tackle new and emergent categories such as the consolidation and maturity of the marketplaces formats and the possibility of a new study that allows us to understand the entire ecosystem once have been exhausted the consequences of pandemic outbreak.Ítem Rol de los motivadores de compras de productos marca propia en los formatos Hard Discount de los estratos 3, 4, 5 Y 6 de la ciudad de Medellín(Universidad EAFIT, 2019) Quintero Cruz, Sandra Milena; Mejía Gil, María ClaudiaAfter the entry of hard discount formats to the country's retail industry, defined as stores of a limited assortment of products, management of own brands and a policy of low prices with good quality, the purchases of Colombians began to be fractionated and share among supermarkets, independent supermarkets and hard discount stores. This alternative of low price offered by the hard discount has removed participation in sales to traditional supermarkets that have seen their consumers migrate, which has forced them to propose novel strategies that allow them to compete and stay in the middle. The purpose of this research work arises from the interest of knowing in depth the role of the motivators of buying own brand products in hard discount formats, as well as characterizing consumer profiles according to the preferences or risks when buying in said stores. Finally, this study aims to identify the most preferred categories of consumption in own brand products in the hard discount formats of the city of Medellín. The study was conducted in strata 3, 4, 5, and 6, of the city of Medellín, through an accompaniment in the purchase of own brand products in hard discount formats, through participant observation and the application of in-depth interviews. In the development of the research work it is evident that the motivators of consumers' purchases cannot be limited to a functional and rational action, but rather, the cultural and psychological environments in which the consumers are immersed must be evaluated from different disciplines, and, in this way, show how they influence their purchasing decisions.