Examinando por Materia "Restaurante-bar"

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    Estudio de prefactibilidad para crear un restaurante-bar temático basado en el concepto del "tapeo", en Bogotá, utilizando la metodología Onudi
    (Universidad EAFIT, 2025-11-05) Vargas Toloza, Juan Alejandro; Arias Barahona, Cindy Natalia; Henao Arango, María Cecilia
    This document contains the pre-feasibility study carried out to determine the viability of creating a themed restaurant-bar focused on tapeo in the city of Bogotá, called Tapioca. The study was structured into five key stages: market study, technical study, financial study, legal study, and finally, risk analysis. The methodology used was that proposed by the United Nations Industrial Development Organization (UNIDO), which allows for a comprehensive and structured evaluation of the project. The market study identified strong acceptance of the gastronomic proposal among the target audience, indicating significant potential demand. Through the technical study, the operational, infrastructure, and human resource requirements necessary for implementation were defined. In the financial study, various variables were analyzed, resulting in findings that confirm the project’s profitability, such as a positive Net Present Value (NPV), an Internal Rate of Return (IRR) above the discount rate, and an adequate payback period. The legal analysis showed that the project is capable of complying with the current regulations for operation. Finally, the risk analysis identified manageable threats through preventive strategies and contingency plans. In conclusion, this study demonstrates that the project is viable in terms of market acceptance, operational feasibility, financial sustainability, legal compliance, and risk management, which supports its launch and development as a solid proposal within Bogotá's gastronomic sector.