Examinando por Materia "Reciprocidad"

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    En la búsqueda del billete ganador : motivadores de compra de los apostadores de lotería en Medellín
    (Universidad EAFIT, 2021) Rodríguez Patiño, Juan Camilo; Agudelo Calle, Jhonny Alejandro; Escobar Escobar, Ana Cristina
    The motivations of lottery players have been widely studied, especially because through them, the State can establish its regulatory policies to encourage a greater number of users, achieve a higher value of the amount bet and the legalization of the other games modalities that are not making transfers to the health system in Colombia as indicated by the norm. This research evaluated the applicability of the motivational studies carried out at an international level in a regional context, thus determining the lottery player's consumption motivation in Medellin. Likewise, the needs, emotions, and level of involvement that players have with the lottery game. The research method used was the qualitative which was executed through 13 in-depth interviews where the instant thoughts of the players are known without limiting their answers. The main motivation found in lottery players was based on the desire to win money to help others, but this help is based on reciprocity, since they expect to satisfy different needs, especially those related to security. Consequently, the lottery player hopes to avoid the uncertainty of tomorrow, but while this is happening, he is happily excited just by imagining the possibilities of improving his life and the lives of all those with whom he identifies.
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