Examinando por Materia "Pymes colombianas"

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    Plan de negocio para la estructuración de una consultora enfocada en el desarrollo económico y en la estandarización de procesos de las pymes colombianas
    (Universidad EAFIT, 2025) Vargas Vargas, Michael Alejandro; Mora Cuartas, Andrés Mauricio
    The low strategic and planning development of SMEs means that 90 % of all companies in Colombia do not have a clear business development plan, despite the fact that the opportunity for growth is high, understanding internal and external variables and the ways in which the Colombian market is functioning. The reasons why this type of companies do not grow correspond to the restriction of access to markets. Thanks to this opportunity, the need arises to create a consulting company that helps Colombian SMEs with exponential growth in different areas of interest, in both internal and external environments and in how an impact and strategic development can be generated. In this degree work, the business plan of said consulting firm is proposed, focusing on the following items: profitability and finance, process standardization, legal assistance, export and import processes, and marketing.