Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Pymes"

Examinando por Materia "Pymes"

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La administración del servicio
(Universidad EAFIT, 1995-09-15) Barriga Manrique, Enrique
Este trabajo pretende analizar los principales factores de éxito en la administración del servicio de formación universitaria de directivos de Pymes. Consta de seis partes. La primera, plantea el objetivo del trabajo. En la segunda parte, se analizan las consideraciones que justifican el trabajo. La tercera, presenta algunos elementos conceptuales relacionados con el servicio. En la cuarta parte, se realiza un breve análisis del mercado de formación universitaria de directivos de Pymes en Colombia. En la quinta parte se analizan los principales aspectos de las fases del proceso de formación, de directivos de Pymes claves para lograr una gestión exitosa del servicio. Por último se presentan unas reflexiones finales.
Agencia de consultoría en mercadeo para emprendedores y pymes en el eje cafetero
(Universidad EAFIT, 2023) Valderrama Narváez, José Eduardo; Gómez Restrepo, Laura Lizeth; Arias Cuesta, Lina María; Sepúlveda Cardona, Edwin Andrés
Based on the problems identified in the sectors of entrepreneurs and pymes in Pereira city, which has a great impact on the economy of the Coffee Region, where there is evidence of a high number of such companies that close in their first year of opening and considering that in the Chamber of Commerce of Pereira there are no consulting companies registered in the 2021 business census of traders. Therefore, this study provides a comprehensive overview of marketing status in the sample taken, as well as important information regarding the value proposition for the creation of the marketing agency / accelerator for entrepreneurs and pymes in the Coffee Region, considering the impact on the regional economy. For this purpose, a mixed non-probabilistic exploratory study was conducted with data analysis employing three methods that allowed the triangulation of the information through in-depth interviews with experts, surveys with multiple choice questions and systematic review of indexed journals. This rigorous approach adds credibility and consistency to the study. Consequently, the results obtained reveal the specific needs of pymes in the Coffee Region and provide valuable insights and recommendations to address and mitigate this is and provide valuable insights and recommendations to address and mitigate this issue.
Análisis de clúster estadístico como herramienta para la segmentación de cliente pyme : aplicación para una entidad financiera colombiana
(Universidad EAFIT, 2023) Cano Mazo, Luisa Fernanda; Agudelo Restrepo, Juan Fernando; Puerta Álvarez, Henry Daniel
Análisis de la implementación del comercio electrónico en Mipymes verdes comercializadoras de alimentos, bebidas y productos de aseo en el Valle de Aburrá
(Universidad EAFIT, 2021) Gaviria Velásquez, Yesenia; Monsalve Restrepo, María Isabel; Arias Salazar, Alejandro; Uribe de Correa, Beatriz Amparo
The MSMEs in Colombia represent 35% of GDP, 80% of employment and 90% of the productive sector. As a result of the digital revolution, e-commerce represents a key resource for Colombian MSMEs, which provides advantages such as the expansion of the offer, interactivity and the immediacy of the purchase and the crossing of borders. Likewise, the adoption of sustainable consumption and production patterns is more and more important in the world. However, to turn e-commerce into a truly profitable sales channel, digital capabilities are required that will permeate and define all phases of e-commerce: planning, implementation, and demand generation. Therefore, the objective of this work was to analyze the implementation of e-commerce in MSMEs marketers of sustainable food, beverages, and cleaning products in the Valle de Aburrá. Semi-structured interviews were conducted with five companies that commercialize sustainable products, which were selected by non-probability sampling for convenience from four databases. It was found that most companies plan their digital strategies by a specialized work team that also analyzes the data of their digital channels and clients and carries out recruitment and loyalty campaigns. All companies have a website and social networks, but not all of them allow to purchase online. However, those companies that also have a physical channel, their digital channels do not represent the main sales channel.
Aspectos institucionales, estructura, evolución reciente y situación competitiva de las pymes colombianas
(Universidad EAFIT, 2006-08-15) Barriga Manrique, Enrique
Para la promoción y desarrollo de sectores específicos y núcleos de empresas con dificultades de acceso a los servicios financieros se ha conformado un sistema de banca de segundo piso, que no presta directamente a las empresas ni a personas naturales sino que lo hace a través de la banca comercial. La banca de segundo piso está conformada por Bancoldex, Finagro y Findeter. Bancoldex es ahora un banco de desarrollo que apoya las operaciones de comercio y de modernización y el crecimiento, principalmente de las pymes urbanas. Finagro atiende las necesidades del sector agropecuarios incluyendo pymes y Findeter atiende las necesidades de los entes territoriales, irrigando crédito a las pymes ubicadas fuera de los grandes centros urbanos. Un buen indicador de los recursos financieros dirigidos a las pymes financiación es el crédito otorgado por Bancoldex.
Burnout in SMEs: A Management-Level Approach
(Universidad EAFIT, 2019-12-14) Treviño, Eloisa; Treviño, Rodolfo; Segovia Jiménez, Sofía; Reyna Delgado, Frida Iannelli; Vallejo Pérez, Bernardo; Universidad de Monterrey; National Autonomous University of Mexico; Universidad de Monterrey; Universidad de Monterrey; Universidad de Monterrey
Características y sentido de las prácticas de gestión humana en pequeñas empresas
(Universidad EAFIT, 2006) Calderón Hernández, Gregorio; Álvarez G., Claudia Milena; Universidad Nacional de Colombia
Caracterización cualitativa del marketing digital en las micro y pequeñas empresas del sector textil del Valle de Aburrá
(Universidad EAFIT, 2013) De Bedout Arango, Laura; Gómez Jaramillo, Catalina
Los hallazgos que se presentan en este texto han sido alcanzados en el marco de una investigación cualitativa -- Los datos obtenidos en el transcurso del trabajo de campo se construyeron con testimonios de actores a través de un conjunto de entrevistas en profundidad en tres microempresas y tres empresas pequeñas del sector textil del Valle de Aburrá (Colombia), en las cuales se les preguntó por el uso del mercadeo digital y las cuatro variables que se escogieron para este estudio: presencia en la web, mercadeo de buscadores, publicidad en internet y mercadeo móvil -- En este documento se ofrecen claras imágenes del uso del mercadeo digital en las empresas estudiadas y las prácticas comunes que se encontraron en ellas
Comportamiento del ciclo de conversión de efectivo en las empresas colombianas
(Universidad EAFIT, 2021) Mogollón Galeano, Mónica Andrea; Zárate Melgarejo, Karen Silena; Restrepo Tobón, Diego Alexander
This article presents empirical evidence on the effect of operating and financial conditions on the cash conversion cycle (CCE) of Colombian companies that are not listed on the stock exchange for the period 1995 to 2019. The results, which are robust in the presence of From the unobserved heterogeneity at the firm level, it shows that operating margin, size, and level of leverage encourage companies to seek more conservative working capital strategies. In contrast, companies with higher sales growth, reduced free cash flow, high return on assets, and higher investment in tangible fixed assets have a more aggressive working capital policy. Companies that have a more conservative CCE have a lower indicator of coverage of their current liabilities with cash (super acid test). On the other hand, although there is a statistically positive relationship between volatility and CCE, the significance is heterogeneous over time. In addition, when companies present reduced cash flow and negative sales growth, the greater is their probability of financial difficulty even with a conservative CCE
Del reconocimiento de la oportunidad al surgimiento empresarial
(Universidad EAFIT, 1997-02-15) Barriga Manrique, Enrique
El presente trabajo tiene como base una investigación exploratoria llevada a cabo por el Centro de Gestión de Pymes de la Universidad EAFIT, para la prueba de los instrumentos de recolección de la información del módulo 1, la Gestión Financiera, que hacen parte de un estudio de mayor envergadura sobre la Gestión de la Pequeña y Mediana Industria en los Países Miembros del Grupo Andino, la cual se desarrolla actualmente en 7 ciudades de Colombia y en Perú, Bolivia, Venezuela y Ecuador. Recoge evidencias de 186 pequeñas y medianas industrias, ubicadas en el Valle de Aburrá, área geográfica conformada por Medellín y 9 municipios que constituyen su área metropolitana. La recolección de la información se hizo a finales de 1994 y comienzos de 1995, con el esfuerzo de los alumnos del Profesor Francisco.
Diseño de un modelo para la proyección, seguimiento y control del flujo de efectivo en las pymes del sector manufacturero, comercializador y servicios. Caso aplicado a los clientes de Covalentte SAS
(Universidad EAFIT, 2024) España García, Daniela; Torres Sepúlveda, Carlina Yamile; Orozco Echeverry, César Augusto
The main objective of this field work was to develop a model that allows building projections, monitoring and control of cash flow in SMEs in the manufacturing, trading and services sectors, being tested in companies that are currently clients of Covalentte SAS, a company dedicated to providing accounting, tax, and legal advisory services to organizations with different business activities. To develop the model, the financial statements, accounting information, indicators and cash flow structure of the companies under study were analysed, in order to incorporate quantitative forecasting methods based on time series to predict future results in the short and medium term, as well as simulation for decision making. Finally, it was possible to test the model in 15 companies from different sectors which, through the execution of a survey, allowed validating the level of acceptance of the process, being the service companies those who gave it a better valuation because their sales, which in most cases are cash and do not incorporate the inventory component in their working capital structure, simplify with it their cash flow management, allowing informed decition maling by the companies managers.
Efectos de las finanzas comportamentales en la gestión del riesgo de la tasa de cambio en las pymes en Colombia
(Universidad EAFIT, 2024) Carvajal Gómez, Valentina; Argüelles Jaramillo, Santiago; Villamil Villamil, Fernando Alonso
This research analyzes the effects of biases associated with behavioral finance on exchange rate risk management in SMEs companies in the Colombian real sector. Although behavioral finance has been widely studied in the investment field, it is relevant to analyze its impact on hedging decisions to anticipate and mitigate exchange rate risk. To this end, a survey was applied to thirty SMEs and thirty risk managers of financial institutions, in order to examine the intersection between the literature on behavioral finance and the decision-making process for managing the exchange rate risk of these firms. The results reveal the prevalence of cognitive biases in this process, suggesting the necessity to present strategies and recommendations to mitigate them.
Estructuras de capital privado como alternativa de financiación y fortalecimiento empresarial para las pymes en Colombia
(Universidad EAFIT, 2023) Guerrero Albornoz, Luis Fernando; Mejía Restrepo, Mateo; Valderrama Tobón, Sebastián
Currently, the financing gaps in Colombian SMEs generate an opportunity to unite the SME market with private capital structures. This degree project proposes this financing alternative, based on a study of supply (financing alternatives) and demand (Database with 45,284 Colombian SMEs). Establishing themselves as Private equity funds (PE funds), they serve as an investment vehicle and business support tool, for the financing of companies or productive projects that are not listed on the stock exchange and that are in the expansion and consolidation stage.
Estudio empírico del estado actual de la estimación de software en Pymes de Colombia
(Universidad EAFIT, 2012-05) Páez Anaya, Iván Darío; Anaya de Páez, Raquel; Travassos, Guilherme H.
Un estudio sobre la relación entre el acceso al crédito y la productividad de las Pymes en Colombia entre 2018-2019
(Universidad EAFIT, 2020) Herrera Monsalve, Federico; Hoyos Quintero, Elizabeth; Gaspar Medina , Daniel Santiago
This work linearizes the functions for current loans, investment, liquidity, and liquid assets (Love, 2000), finding the possible effects on the marginal productivity of capital, reflected in the access to credit in the financial system of small companies and medium-sized companies in Colombia in the 2018-2019 period, performing an econometric data panel exercise, in which regression of four models was made, where the results show among things that an increase of 1% in loans, marginal productivity increases by 0.07%. In this way, it is possible to detect that loans have a positive and significant relationship with marginal productivity.
Evaluación de riesgos éticos empresariales para la toma de decisiones en pymes del Valle del Cauca
(Universidad EAFIT, 2024) Molina Gallardo, Jorge Mauricio; Velasco Betancourt, Joe Raphael; Trujillo Peñaranda, Camilo Andrés; Betancur Hurtado, Carlos Mario
This research characterizes the business ethical risks to which smes in Valle del Cauca are exposed in a highly competitive market. The methodology has had a mixed and descriptive approach, based on documentary analysis and implementation of an interview. The results have shown that the ethical risks with the greatest presence in the organizational field are established through administrative corruption and bribery to obtain private benefits, illegal collection of economic resources, fraudulent hiring of personnel, non-compliance with the conditions regarding the quality of goods and services, alteration of accounting information and personal data of clients, among others. It should be noted that this series of situations compromises the stability of the SME with an impact on the reputational aspects of the company, withdrawal of products or services offered by the company due to non-compliance with quality standards, effects on the stability and productive efficiency of the company and legal actions by Stakeholders. In this sense, a management process has been established that allows evaluating the level of maturity in the face of business ethical risks by smes in Valle del Cauca, based on a series of definitions that configure the risk, determination of criteria for probability measurement, impact, heat map, control, warning signs and matrix for ethical risk assessment.
Evaluación del crowdfunding como alternativa de financiación para las Pymes colombianas del sector energético, que desarrollan proyectos de eficiencia energética y fuentes no convencionales de energía renovable
(Universidad EAFIT, 2020) Juliao Moreno, Gianella del Pilar; Mora Cuartas, Andrés Mauricio
This work evaluates crowdfunding as a source of alternative funding for small and medium-sized enterprises (SMEs) that develop energy efficiency and renewable energy projects by identifying the best international practices and contrasting them to Colombian’s regulation and implementation. In order to define the viability of this financing structure, it is developed a case study of a solar photovoltaic project through performing a sensitivity analysis of different scenarios. In the following chapters, the Colombian energy market, the typology of green projects, the current contracting, operating and financing scheme for energy services companies are described in order to contextualize the technical and financial aspects of crowdfunding. In addition, the features of the Fintech ecosystem and the crowdfunding segment are also explained, analyzing the market conditions, the main international stakeholders and the degree of advance in the Colombian financing system. Finally, in order to link all the above-mentioned concepts, the gaps under the current Colombian energy market conditions are described according to the current regulation of the collaborative financing system (Law 1357, 2018). This allows proposing alternative solutions and opportunities to enable the participation of ESCOs in the Fintech ecosystem and the development of green projects and their financial sustainability.
Generación de modelo de negocio para el financiamiento comercial de pymes que necesiten invertir en transformación digital
(Universidad EAFIT, 2024) Vargas Hernández , Maryory; Salinas Ospitia, Nori Esmeralda; Rozo Villegas, Alejandro
Identificación de un modelo de asociación entre pymes que permita rentabilizar la exportación de pequeñas cantidades de café tostado desde el suroeste antioqueño con destino a Estados Unidos
(Universidad EAFIT, 2023) Calle Galvis, Carlos; Arango Patiño, Alejandra; Zúñiga Raigoza, Jaime Alberto; Giraldo Hernández, Gina María
This study focuses on identifying a partnership model between SMEs with the objective of making profitable the export of small quantities of roasted coffee from Southwest Antioquia to the United States. A comprehensive methodology was used that included statistical analysis of current export trends, the evaluation of factors that influence profitability, the study of association models in related sectors and comparative financial analysis. The results highlight the high export potential of coffee in small quantities, driven by the growing demand for high-quality coffee internationally. Aspects such as product quality, added value, brand and marketing strategies positively influence profitability. However, challenges such as tariff barriers, logistics costs and health regulations were identified, which may affect long-term profitability. The implementation of a partnership model, inspired by successful examples such as the New Zealand Kiwi Growers Organization, using the collaborative economy, is suggested as a promising strategy to improve profitability. This is achieved by optimizing the supply chain and reducing costs using fulfillment, which results in improved profitability based on comparative financial analysis. In summary, this work supports the idea that collaboration between SMEs through an association model with a collaborative economy could be an effective strategy to make profitable the export of small quantities of roasted coffee from Southwest Antioquia to the United States.
Impacto de la pandemia en la deuda empresarial : un estudio sobre las pymes del sector comercial colombiano durante 2015 y 2022
(Universidad EAFIT, 2024) Navarro Caballero, María Alejandra; Diosa Echeverri, Julián David; Yepes Raigosa, David Alejandro
Corporate leverage is a factor that directly impacts companies’ financing capacity, liquidity, growth, and resilience in the face of adverse conditions. An adequate balance of debt is essential to ensure financial flexibility, avoid excessive borrowing costs, reduce the risk of default, maintain good access to credit, and preserve the company's valuation. Based on this premise, this research studied the impact of the COVID-19 pandemic on corporate indebtedness. For this purpose, financial ratios were calculated, and macroeconomic, geographic, statistical, and econometric variables were used, such as analysis of variance (ANOVA) and regression models, such as ordinary least squares (OLS) and generalized least squares (GLS). The results revealed a significant increase in the indebtedness of Colombian commercial SMEs in 2021 during the COVID-19 pandemic. Notable regional and temporal differences in debt levels were also found. Furthermore, larger companies, with higher operating income, higher cash levels, and investments in fixed assets tended to show higher levels of indebtedness.

Examinando por Materia "Pymes"

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