Examinando por Materia "Plataforma de venta online"

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    Proceso de implementación de una plataforma de venta online como apoyo en las ventas diarias en COMPUSUM
    (Universidad EAFIT, 2019) Ocampo Guerra, Viviana del Pilar; Arias Salazar, Alejandro; Giraldo Hernández, Gina María
    The present work of degree, tackled like problematic field the platforms of sale online, from the area of ​​the administration of companies, taking into account the current context and the advance of the technology, since the internet and the world of the computers has permeated all areas and of course the business has not been the exception. In this sense, it was observed how electronic commerce becomes a tool for SMEs, which allows them to advance rapidly through the development phases, because beyond local, regional and even national markets, they position these companies in the world market. It was also identified that an integration between the implementation of online sales and the use of social networks and data analysis tools, as a starting point for a digital marketing strategy, gives medium and small businesses the ability to compete in the same conditions that a large company and achieve equal or greater growth to the latter, because the investment requirements are much lower than those needed to build large areas, generate and buy content and advertising space, or even to meet an additional need for workforce. Precisely, for all the benefits that electronic commerce provides and analyzing different commercial proposals, it was made clear the need to implement an online sales platform for "Computadores Y Suministros" (COMPUSUM), according to the needs and demands of workers of the sales department.