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Publicación Diseño conceptual de un modelo de negocio que facilite la gestión de la infraestructura hospitalaria en IPS pequeñas y medianas en Colombia(Universidad EAFIT, 2022) Pineda Bedoya, Yulieth Angélica; Giraldo Hernández, Gina MaríaThis research seeks to conceptually define a business model that facilitates the management of hospital infrastructure for small and medium IPS in Colombia, through the application of a qualitative model that includes the analysis and use of the Value Proposition Canvas and Business Model tools. Canvas, to structure the business model as a personal entrepreneurship project, incorporating an analysis of the environment with PESTEL and Five Forces of Porter as an integral part of the profiling of the client and the value proposition. This undertaking arises from my professional experience in different companies in the health sector in which I have had the opportunity to demonstrate the difficulties of administrators to adequately manage the resources allocated to the maintenance of their infrastructures and what it represents for the continuity of the business to comply with the applicable legal framework, a situation that was validated through key informants and protagonists who participated in this researchPublicación Diseño de la estrategia competitiva para la empresa Abad Laboratorio, Medellín 2023(Universidad EAFIT, 2023) Espinosa Bolivar, Sandra Milena; Arias Sánchez, Juan Manuel; Giraldo Hernández, Gina MariaPublicación Estudio de prefactibilidad de un proyecto hotelero y de servicios ecoturísticos en el municipio de Roldanillo, Valle(Universidad EAFIT, 2023) Benítez Zapata, Daniel Eduardo; Uribe de Correa, Beatriz Amparo; Salazar Gómez, Francisco JavierPublicación Generación de un modelo de negocio para emprender un museo del café en Bogotá(Universidad EAFIT, 2021) Aldana Mateus, Natalia; Sierra Mejia, Astrid Liliana; Uribe de Correa, Beatriz Amparo; Rozo Villegas, AlejandroPublicación Modelo de negocio para comercializar la emisión de publicidad focalizada dinámica para la industria farmacéutica con un mueble con patente de invención(Universidad EAFIT, 2021) Durán Grisales, Martha Lucía; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz AmparoThe objective of this project was to design a business model to commercialize the broadcasting of dynamic targeted advertising for the pharmaceutical industry with a piece of furniture with a patent of Invention. The methodology of Osterwalder et al., in Designing the value proposition was used, which is based on enriching the business model canvas containing nine modules: market segments, value propositions, channels, customer relationships, revenue sources, key resources, key activities, key partnerships and cost structure. It is concluded that considering the nature of the service presented in the business model of Enfocar Publicidad S.A.S., its success lies in two key factors: technological and advertising innovation at the time of developing the commercials in 2D and 3D, because it is useless to have a piece of furniture with the best construction quality, if it does not transmit attractive contents that are attractive to the customer, where they can learn about the benefits of acquiring certain brands of medicines or pharmaceutical products, enabling the positioning of a particular brand or set of them in the consumer's taste and, therefore, make it grow significantly.Publicación Modelo de negocio para farmacia Santa Fe(Universidad EAFIT, 2021) Montoya Márquez, Giovanny; Uribe de Correa, Beatriz Amparo; Giraldo Hernández, Gina MaríaPharmacies in Medellin and throughout the country are evolving from being warehouses of retail drugs to being companies specialized in drugs with differentiating profiles from each other. Farmacia Santa Fe is designed as a specialized pharmacy where not only over-the-counter drugs are found, but also rare drugs, focused on specialized pathologies as a business opportunity that exists in the city. A business model is a strategic look at the business creation process aimed at making decisions to reduce as many risks as possible associated with entrepreneurship. Different strategies of authors that have historically impacted the academy regarding the administrative issue focused on business strategy are analyzed, which have developed models to follow that are currently used by the largest companies in the world. To analysis external and internal factors such as DOFA, PESTEL, CANVAS, five forces and the CANVAS of the value proposition are carried out.Publicación Plan estratégico para el área de canales de distribución de impresión y soluciones encaminadas al manejo de la información replicable a los socios de negocios de Ricoh(Universidad EAFIT, 2019) Ramírez Rodríguez, Eunice; Escalante Gómez, Juan EstebanPublicación Proceso estratégico para una empresa de producción de telas vinílicas(Universidad EAFIT, 2023) Villegas Serna, María Alejandra; Giraldo Hernández, Gina MaríaPublicación Propuesta modelo de negocio para la empresa LDM LAB(Universidad EAFIT, 2021) López Danderino, Christian Eduardo; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz Amparo